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Why social media is an invaluable tool for sales executives

Oktopost

A social media presence builds trust, humanizes you, and establishes your credibility and authenticity. Why B2B sales teams need to be using social media for sales Long gone are the days of sales teams viewing social media as a nice-to-have marketing tool. And most importantly, it gives people a reason to listen to you.

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How to build brand loyalty that lasts

Sprout Social

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

Loyalty 88
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Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss

Pam Moore

Authenticity is the heartbeat of your brand with soul, and AI can amplify that uniqueness! 💖 Just like in the world of social media, authenticity rules in AI! AI is a tool, not a mask. Let's keep the conversation alive with love and authenticity! . “Today you are You, that is truer than true.

Marketing 147
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Rethinking the influencer-brand relationship

Sprout Social

They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

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Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

But building that loyalty is increasingly difficult in modern times. The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. Given that, what can brands do to boost that loyalty? Instead, you can develop a customer loyalty plan.

Loyalty 52
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123
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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

It’s authenticity, visualization and peer-to-peer recommendation all rolled into one. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. This post Social Spotlight: How GoPro fuels brand loyalty with UGC originally appeared on Sprout Social.

UGC 56