Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Promote Open, Authentic Communication. Sprout’s values include: Care Deeply. Embrace Accountability.

Brands 123

Brands How To Authentication Exercises 123

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

Buzz Marketing for Technology

MAY 23, 2012

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Social data offers a way out of the conundrum.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. That is exactly why Social Media is so special, so different.

Data 222

Data Sample Samples Survey 222

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content. Community Building. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

JULY 28, 2021

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. What we needed to do now was make sure the other core tenets of our brand came through in how we marketed our product. For us, it was our sales and success teams.

Brands 119

Brands Team Industry Research 119

Sprout Social

SEPTEMBER 30, 2020

It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 136

Twitter Survey Trends Hashtag 136

Diva Marketing Blog

AUGUST 9, 2012

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. As a marketer living in the age of social networks I think about what engagement means in terms of bringing a brand to life.

Engagement 76

Engagement Social Media Film Focus Group 76

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Or is this simply the way that Brands approach the interaction of social media. Is it the way they view their role in the "conversation" of social media?

Social Media 85

Social Media Focus Group Authentication Retail 85

Convince & Convert

JULY 2, 2014

Here are six ways to keep your brand in check and portray your company authentically: 1. It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency.

Brands 144

Brands Survey Construction Comparison 144

Convince & Convert

DECEMBER 7, 2023

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Dive in, and I’ll show you the incredible benefits of diversity marketing and insights into unlocking the vast treasures of a multicultural market. What Is Marketing Diversity?

Campaign 138

Campaign Marketing Authentication Loyalty 138

Pixlee

MAY 8, 2020

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. In fact, more than 70% of marketers now agree that building a community is more important than direct sales. . Also, you’d have a great source of data for your market research.

Communities 54

Communities Brands Badge Focus Group 54

Pam Moore

JULY 11, 2018

Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Be realistic.

Apple 139

Apple Brands Tips Consultant 139

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program.

Social Media 120

Social Media Content Analysis Sports 120

Pam Moore

APRIL 1, 2020

Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Be realistic.

Apple 78

Apple Brands Tips Consultant 78

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Reputation 110

Reputation Social Media HootSuite Sentiment 110

Ignite Social Media

DECEMBER 12, 2017

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” 55% of marketers report a lack of resources for quality content production across the industry. Then you’ve stumbled across the right blog post.

Social Media 239

Social Media Content UGC Influencer 239

Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Buffer Social

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year.

Trends 111

Trends Social Media Data Authentication 111

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Send free stuff.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 106

B2B Research Sentiment Marketing 106

Hootsuite

NOVEMBER 3, 2020

This blog post may be titled “What is social commerce?,” Social commerce is a $89.4 billion market right now. What is social commerce? Social commerce is the process of selling products directly on social media. Social commerce is not e-commerce. Social commerce is also not social selling.

Brands 145

Brands HootSuite Instagram Price 145

Buffer Social

JULY 27, 2023

🤔 Question : I want to improve the quality of my social media content, but the most popular advice is to create high-quality content to satisfy Google and other search engines. What advice do you have for consistently generating high-quality content for social media? Is it original and authentic?

Content 76

Content How To Guidelines Research 76

ProBlogger

AUGUST 30, 2015

To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Content Marketing: Planning content: Identify and create a profile for your dream reader. Invite people from your email list to an informal focus group on the phone. Email Marketing. Social Media.

Training 20

Training Eventful Tips Analytics 20

Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. From: The story of the world’s first global flight without fuel, and how social media helped ). Lucy Clarke, Social Chain. Lucy Clarke , marketing director, Social Chain.

Trends 60

Trends Marketing Forums Microsoft 60

agora pulse

APRIL 29, 2020

So if you’re not using it to market your business and connect with your audience, you’re going to want to keep reading. On this episode of Social Pulse Weekly, I was joined by the amazing Sean Cannell, a world-renowned YouTube expert. . What’s working for you these days in terms of your social media strategy?

YouTube 96

YouTube Strategy How To Video 96

Hootsuite

MAY 13, 2020

Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it. Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions” — including posts from Facebook Groups for business. The bottom line?

Groups 144

Groups Groups Engagement Facebook 144

Later

JUNE 11, 2021

A comprehensive social media strategy is a major key to success on any platform, and Twitter is no different. In addition to all the great brand building you can do on Twitter, you can also use the platform as a big, global focus group for your brand. Cultivate Your Twitter Voice. Engage, Engage, Engage.

Twitter 86

Twitter How To Compete Hashtag 86

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122