Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

B2B 116

B2B Communities Apple Hosting 116

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. Senior Brand Director, Scotch Porter. Aleesha Smalls-Worthington is the Senior Brand Director at Quallis Brands Co., which is the parent brand of Scotch Porter.

Industry 134

Industry Marketing Insurance Yahoo 134

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Instagram 127

Instagram Engagement Brands Avatar 127

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Justin currently leads social and influencer marketing for Demandbase. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Engagement 109

Engagement B2B Apple How To 109

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. And it’s working.

Engagement 56

Engagement Social Media Brands UGC 56

Pixlee

OCTOBER 10, 2018

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Brands can gather UGC in a number of ways.

Hotels 64

Hotels Curation UGC Brands 64

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

Sports 66

Sports Brands Authentication Meme 66

Social Media Strategies Summit

OCTOBER 14, 2021

COVID-19 forced marketers to be highly flexible. According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. Going forward, social media marketers will need to be more agile than ever before. Authenticity has been a big focus for NASDAQ.

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Authentication Brands Team Issues 222

Hootsuite

MARCH 11, 2020

While Facebook, YouTube and Instagram are still seeing significantly more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience. However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes.

Marketing 145

Marketing URL Features Platform 145

Twist Image

SEPTEMBER 25, 2013

It''s like the brains of the world converged, had a meeting and decided to overwhelm us with a mass amount of brand new books to get our brains frothing. This is, without question, a tough time to figure out which brand new business book you should start with. Suddenly, I don''t know where to start. Go get your credit card.

Brands 111

Brands Wikipedia Reddit iPhone 111

Buzz Marketing for Technology

NOVEMBER 7, 2011

With the recent divorce of reality TV star Kim Kardashian, many people have started questioning the authenticity of the wedding, and if the brands involved had wasted their money. In this report you will discover: The earned brand value from celebrity endorsement. Why branded conversations in social media are important.

Report 191

Report ROI Authentication Conversation 191

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices.

Video 112

Video HootSuite How To UGC 112

Hootsuite

SEPTEMBER 14, 2021

In short, getting verified on TikTok can help establish any kind of brand you wish. Authenticity. Establishing any brand takes popular and authentic content on a daily basis. It’s a proven fact that TikTok users like brands that participate in TikTok trends. Why get verified on TikTok? One last tip.

How To 123

How To Authentication Instagram Trends 123

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Step 1: Create a social media marketing strategy.

Social Media 142

Social Media Meme HootSuite Influencer 142

Convince & Convert

MAY 27, 2014

Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. Let’s take a look: Jason Derulo has the clean image that PassionRoses wanted to align their brand with.

Case Study 145

Case Study Study Influencer Project 145

Sprout Social

SEPTEMBER 21, 2020

And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Campaign Analysis. — VSCO (@vsco) August 7, 2020.

Issues 136

Issues Survey Campaign Authentication 136

Twist Image

APRIL 14, 2011

In most instances, when a brand is not getting the traction, attention, or getting their content shared as much as expected, the diagnosis is obvious to everyone but the brand itself. Your boss is reading the content and wants to ensure that the brand integrity stays in tact. The brands that work. brand integrity.

Content 110

Content Marketing Publishing Journal 110

Pixlee

JULY 23, 2019

Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers. She advises, “ Brands need to trust the influencer they have selected for the program.

Fashion 64

Fashion Influencer Authentication Apparel 64

Later

JANUARY 22, 2020

Think peeling high-street billboards, broken glass, crumpled and folded papers, or the dog-eared corners of a magazine. Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content. – All Photography: Tim Walker for W magazine.

Trends 81

Trends Instagram Library Film 81

Pixlee

MAY 28, 2020

Social commerce is defined as “an online marketing model that brings ecommerce functionality directly into established social networks to drive sales.”. Sure, you can host them on your website in a nicely-crafted review section, but why not leverage your customers’ positive reviews across all other marketing channels too?

UGC 66

UGC Influencer YouTube SEO 66

Later

JANUARY 28, 2021

As a business or brand, supporting Black creators on social media is key for amplifying underrepresented voices. Black creators are using their voices now more than ever to speak out about unfair pay and tokenization when collaborating with brands. 1: Jayde I. View this post on Instagram. A post shared by J A Y D E (@jaydeipowell_). #2:

Social Media 114

Social Media Collaboration Instagram Influencer 114

Later

MAY 26, 2021

Popular TikTok users, creators, and brands all have one thing in common: that coveted blue checkmark. A verification badge gives your account an added stamp of approval, which can build your brand’s credibility, increase exposure, and distinguish you from impersonators. Check out these 10 tips from marketers whose videos went viral.

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Badge How To Applications Instagram 107

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 142

Content Consultant Marketing Price 142

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

Social Media 165

Social Media Tumblr Authentication comScore 165

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 130

Content Consultant Marketing Price 130

Taylor Marek

FEBRUARY 5, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Building a Personal Brand vs. an Iconic Brand February 5, 2010 by Taylor Marek You are in the midst of setting up your brand , do you setup an iconic brand or a personal brand ?

Brands 100

Brands Avatar WordPress Buy 100

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It’s a piece of content The Rolling Stone Magazine should have done, but didn’t do. Dustin Hinz estimates that they get nearly 10 billion brand impressions a year. Don’t Talk About the Brand.

Video 153

Video Content YouTube Syndication 153

Later

DECEMBER 12, 2018

Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. ” Taylor Loren , head of marketing at Later ( @taylor.loren ) agrees that Instagram will likely develop more advanced analytics tools in 2019. .”

Instagram 90

Instagram Authentication Influencer Analytics 90

Convince & Convert

JANUARY 15, 2014

Chris is the publisher of Owner Magazine , CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Marketers want a piece of Chris. Online marketer? Skip the following paragraph. You don’t know the name?

Conference 167

Conference Delicious Authentication Consultant 167

Twist Image

AUGUST 23, 2012

Have you seen the regular editorial piece titled, Eat This, Not That , from Men's Health magazine? We make calls like this in marketing on a frequent basis, the problem happens when we're not learning from each speedy decision. Lately, I've been hearing a constant challenge from brands (and peers who work with brands).

HootSuite 105

HootSuite Social Media Management Social Media Sentiment 105

Convince & Convert

SEPTEMBER 10, 2015

Traditional Marketing Meets Visual Creativity. Hadassa Haack is a freelance content marketer, digital magazine editor, and producer/director of branded short films. Be authentic. Marketers forget people are really note interested about your product. People don’t connect with brands. Don’t be boring.

Vimeo 60

Vimeo Video Film How To 60

Diva Marketing Blog

MAY 2, 2009

It was Tom Peters' - the brand called you. Girlfriend, there was more - Peters said we should manage our personal brand. was that part of my brand called me ? "In this issue, we’ve interviewed some of the brightest and most talented female brands on the planet." Female Power Brands. 

Brands 74

Brands LinkedIn Issues Authentication 74

Social Media Strategery

MARCH 1, 2018

I’ve been getting them from legit magazines, newspapers and websites, and even when I am working on something that’s purely editorial, it usually doesn’t take long for someone from the advertising side to reach out and ask if I’d be interested in purchasing an ad as well. Why wouldn’t they? Call out lazy, biased reporting.

Advertising 63

Advertising Buy Issues Journal 63

Writtent Blog

DECEMBER 16, 2013

Chapman, Chief Marketing Officer at YSN , author of Amazing Things Will Happen and co-author of Content Rules. generously shares some if his content marketing and life wisdom with us. I read books, magazines and posts every day. Chapman, Speaker and Bestselling Author appeared first on Inbound & Content Marketing Hub.

Content 97

Content Smart Phone Exercises Authentication 97

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. National Geographic.

Campaign 43

Campaign UGC Content Tourism 43

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 124

Content Marketing Consultant Social Media 124

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. They are influential because they have access to the audience of the magazine they write for. Brand Ambassador.

Influencer 104

Influencer Social Media How To Campaign 104