Buzz Marketing for Technology

SEPTEMBER 29, 2008

Love, friendship, camaraderie, influence, credibility, trust, authenticity all add up to relationships. Ironically, it’s probably the total opposite of direct marketing (no call to action right from the get go), but probably the most helpful thing if you do want to get into direct marketing… Sphunn it! Lijit Search.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

Video 236

Video Flash Mob YouTube MySpace 236

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Authenticity You can’t lie in infomercials. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. That’s the brand engagement holy grail that we’re all seeking.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

MARCH 4, 2010

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Roger Smith has really penetrated a heavily saturated market, and they’ve done so with grace. Pam says “I think their efforts are fantastically smart from a business perspective. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Almost Savvy

JULY 15, 2010

When we connect with a business peer, we want to feel like more than just a prospect or a member of a target market. No one enjoys being taken advantage of. In fact, most of us find it very distasteful. We all have our own professional objectives, and none of us is here to simply serve another person’s business interests.

Social Networking 279

Social Networking LinkedIn Comments Twitter 279

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. He believes that common sense should prevail, and that UnMarketing success is rooted in the creation of everyday “wow&# moments.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Everything.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

FEBRUARY 15, 2010

A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Social network connectivity is becoming the post-modern email newsletter.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? All of us have influences. I’ll randomly select 10 winners.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

MAY 11, 2010

And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. It’s just more authentic and believable that way. If possible, on-the-scene video showing demonstrations would be great.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com.

Social Media 128

Social Media Strategy Influencer Case Study 128

Techipedia: Tamar Weinberg

MARCH 17, 2010

If you’re representing a matchbook company, you might want to know the other matchbook manufacturer’s Marketing pros, the top CEOs of the large matchbook companies, and the press. That’s how you use your co-worker’s use of the web to further the company’s marketing strategy!

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! Authenticity is Important When MySpace was growing rapidly, the Web was a different place. And they never really pushed into the huge Asian market either. It never captured the social media market. gave up their search engine duties in U.S.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

My only questionable tweets are actually about business projects (yes, I am NameCheap’s new marketing consultant as Michelle Greer moves onto bigger and better things ). It’s why Zappos is always the big Twitter brand awareness case study. How does this relate to real life marketing?

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. This blog covers specific topics if and only if there’s discussion in a variety of internet marketing forums. Search marketing? In order for people to find you, you need to be able to market your blog to them.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? That’s because social media marketing experts found success early on since social media relationship building was simply easier. Is Social Media Becoming Boring?

Social Media 267

Social Media SEO Blogger Communities 267

Convince & Convert

FEBRUARY 9, 2010

That’s why brands go to great lengths to humanize themselves on the social Web. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). How many brands or people do you know who are truly authentic?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

AUGUST 26, 2010

or engaged in brand reputation management, often on a weekly basis. After initial sign-up, just click a button, pick a date range and the report shows up on your desktop as an Excel file (or even CSV for the authentic nerds). The standard charts and graphs are entirely useful.

Social Media 119

Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

APRIL 1, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l. Follow him on Twitter.

Social Media 240

Social Media Brands How To Social Networking 240

Convince & Convert

SEPTEMBER 15, 2010

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. link] jaybaer Mark just by doing that one thing – dealing with people other than the marketing department – you’re way ahead of most agencies.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JUNE 30, 2010

The key insight is instead the fact that motivations for brand interaction are widely divergent. You cannot presume that your subscribers, fans, or followers pay attention to your brand for reasons that are anywhere close to homogenous. They are not a faceless heard. They have motivations that are specific, particular and important.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. It doesn’t get any more authentic of an experience than that.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Market research is as important to most companies as the payroll department. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Consider your fans – your advocates – your 1%ers – your volunteer marketing army.

Social Media 146

Social Media Strategy Energy Consultant 146

Techipedia: Tamar Weinberg

APRIL 28, 2010

It would be sadder if someone built a brand new Facebook Page only to find out that Facebook canned it a second time. But let’s just say that the main admin of a big brand’s page or other type of page leaves the company on bad terms and defaces or even removes the Facebook Page. It’s sad, really. Whose fault was it?

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 159

Social Media Strategy Affiliate marketing Company 159