Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Yep, let's get the bigger picture people!

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Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

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Almost Savvy

NOVEMBER 7, 2009

A key part of a successful social media business strategy is identifying those with influence and an interest in your brand, and then finding a way to engage them turning them into fans and evangelists. Have you seen examples of brands using social media well or others missing the mark? This strategy was definitely in play here.

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Almost Savvy

MARCH 4, 2010

Right now I am following blogs, tweets and Facebook Fan Pages about marketing, women’s issues and writing (professionally). There are several different [.] Reply Leave a Reply Click here to cancel reply. Additional comments powered by BackType Click ‘Like’ to join us on Facebook!

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Josh S Peters

SEPTEMBER 2, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The ZizZazz incident The ZizZazz incident Written on September 2, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! So what does this have to do Social Media, Internet Marketing and Online Life?

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Josh S Peters

JULY 22, 2009

The ORSM ( Outdoor Retailer Summer Market ) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike. The reason I’m going (besides free stuff) is to find out what’s being done by these brands in the ways of social media and by a lesser extent internet marketing.

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Josh S Peters

OCTOBER 16, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Free Twitter Seminar Free Twitter Seminar Written on October 16, 2009 by Josh Peters in Social Media 3 Comments - Leave a comment! The one thing we won’t be doing is talking about how to be a Twitter spammer.

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Josh S Peters

JULY 13, 2009

Recently I changed my Twitter name from RoyalAntsJosh to JoshSPeters for personal branding reasons. The name allows for more flexibility when working on future projects and helps with the personal branding thing. However if it’s time to re-order then there is no better time to make the switch.

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Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 128

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Almost Savvy

SEPTEMBER 17, 2009

ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. I think in the years to come we are going to witness many more amusing interactions of the kind depicted here. Oscar Del Santo´s last blog.

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Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Social Media Strategy StumbleUpon Digg 269

Josh S Peters

JANUARY 18, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Microblogging , Social Media , Strategy , twitter » How can multiple people use one Twitter account? How can multiple people use one Twitter account?

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CoTweet CoTweet Microblogging Twitter 110

Almost Savvy

OCTOBER 28, 2009

5 Dominant Techniques in Social Media Marketing Reply Leave a Reply Click here to cancel reply. Posted by Irene Koehler in Blogging , Social Media on October 28, 2009 | one response Me? I wish one day i can be a blogger for LeWeb too Yu-kai Chou´s last blog.

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Techipedia: Tamar Weinberg

JULY 21, 2009

link] People are talking about your business, service or brand. Social media customer service is a form of marketing…marketing the company as a friendly, customer-obsessed organization. Reply Rocket Rachel September 21, 2009 at 11:39 am Social media marketing really provides your company with a face.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 125

Content Marketing Consultant Social Media 125

Almost Savvy

JANUARY 12, 2010

One prominent Internet Marketer actually sent me an email *on Christmas Day* selling me more of her stuff…UGH…couldn’t delete that one fast enough! Perhaps it’s your chance to begin teaching Internet Marketing sales etiquette~what a concept! Seriously, there’s a time to sell and a time to back off.

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Josh S Peters

JULY 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » What’s the hot new thing at the ORSM09? One such brand who is taking advantage of Twitter and the exposure they’re getting through the ORSM09 profile is Gerber. Why it’s Twitter!

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Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Private brand communities vs. Facebook. Are there differences between B2B and B2C in social media?

Social Media 149

Social Media B2B Strategy Consultant 149

Almost Savvy

APRIL 6, 2009

Whether at a live networking event or connecting with people through virtual social networking sites, no one want to receive sales pitches, marketing emails, and links to buy the “latest, greatest product on the market guaranteed to make you rich in just 10 days.&#

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Almost Savvy

JULY 11, 2009

Reply 10 Sure-Fire Ways to Get Me to Unfollow You on Twitter | Dose of Digital - Digital Marketing in Pharma and Healthcare says: July 30, 2010 at 9:39 am [.] Back in July, Irene Koehler from Almost Savvy wrote a post called (get this…) 11 Sure-Fire Ways to Get Me to Unfollow You on Twitter.

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Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

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Social Media Yahoo Discount Training 164

Almost Savvy

APRIL 6, 2010

Plus, get a free book) Posted by Irene Koehler in Branding , Business , Tips on April 6, 2010 | 18 responses One of the best ways to learn is to watch others; see what works, what falls flat, what suits your style and what doesn’t. Think about individuals and brands that influence your thinking, decisions or actions.

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Influencer iPhone Remix LinkedIn 186

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

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Smart Phone Mobile Social Media SEO 218

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

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Marketing Social CRM Conference Social Media 124

Josh S Peters

JULY 22, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » ORSM09 , Social Media » Social media and the outdoors? As previously mentioned I’m on a hunt for Social Media at the OSRM09 (Outdoor Retailer Summer Market) and let me tell you… I found it! Only at the ORSM09!

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Almost Savvy

JULY 12, 2010

Reply Liz Isaacs says: July 14, 2010 at 4:36 pm Also, it should be noted that social media while it’s definitely here to stay and should be an integral part of one’s marketing strategy. It should not be the panacea or alpha-omega of marketing.

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Social Networking LinkedIn Research Google 279

Techipedia: Tamar Weinberg

AUGUST 25, 2010

That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. In social media, it may be more important to market slowly and the right way or not at all.

Social Media 272

Social Media Engagement Forums Policies 272

Almost Savvy

AUGUST 28, 2008

Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. Integral to determining a response while simultaneously reinforcing the brand is understanding your target audience. Mighty impressive!

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Almost Savvy

AUGUST 28, 2008

Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. Integral to determining a response while simultaneously reinforcing the brand is understanding your target audience. Mighty impressive!

Lijit 100

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Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. That depends upon how many other people/brands they are following, and how often they check Twitter. In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Email is all about actual audience.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Techipedia: Tamar Weinberg

APRIL 20, 2010

Sure, mundane minutiae (like the sort lampooned here) might generate a low level dialog, but in order to achieve something more meaningful, a successful social media marketer needs a conversational hook to generate discussion. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

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Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Twitter as a marketing tool. My opinion has not changed much since I wrote about Twitter’s ability to market products in March. However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. A marketing firm might want to sell a product. link] Thanks again.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Almost Savvy

MAY 3, 2009

yet powerful platform to build a brand, control one’s online reputation?and Related articles which may interest you: The Re-Branding of Me: Website Under Construction Do You Have a Digital Business Card? I’ve enjoyed your Marketing Safari blog for some time now and look forward to more great content. Reply Barbara J.

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Almost Savvy

JANUARY 3, 2009

WOW Wish I had known before the last [link] #TCR so we could have told more tweeps I will give a copy of “Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online&# so you can add that as a prize for one of your listeners. – and that’s helping me a lot too!

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Almost Savvy

JULY 24, 2009

Enter TrueTwit , which markets itself as the “Validation Service for Twitter.&# Does it Work? Posted by Irene Koehler in Twitter on July 23, 2009 | 11 responses Note: This was written prior to Twitter’s purge of spam accounts this evening. Additional comments powered by BackType Click ‘Like’ to join us on Facebook!

Twitter 272

Twitter LinkedIn Lijit WordPress 272

Josh S Peters

NOVEMBER 5, 2009

You would think that with the national coverage of such follies as The Jaguar Post-It story other large brands would pay attention and learn from the mistakes of their corporate cohorts. Such does not appear to be the case when it comes to Toyota. Communication Social media, hell the entire Internet is based on communication of some sort.

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Josh S Peters

NOVEMBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » HOW TO: Build your own link shortener HOW TO: Build your own link shortener Written on November 20, 2009 by Josh Peters in Social Media 8 Comments - Leave a comment! Imagine you're a car dealership owner.

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