The Realtime Report

NOVEMBER 30, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

Social Media Network Marketing

FEBRUARY 27, 2024

From the rise of short-format videos to the increasing importance of authenticity and transparency, understanding the latest trends is crucial for success. Meme Culture: Memes have become a cultural phenomenon on social media, offering a unique way for brands to connect with their audience in a humorous and relatable manner.

Trends 56

Trends Social Media Meme Authentication 56

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. Putting insight into action is where brands truly capture the opportunity to better drive connection.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

Social Media 226

Social Media Tips Marketing UGC 226

The Realtime Report

MARCH 3, 2021

Protecting Against Brand-Impersonating Phishing Messages. Social Engineering Attacks. For this reason, phishing attacks are also known as “social engineering” attacks since they rely on psychological manipulation, rather than hacking, in order to break into accounts or access confidential information.

Brands 91

Brands Domain Name Engineering Banking 91

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 118

Brands Avatar How To Privacy 118

Ignite Social Media

JUNE 14, 2023

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content. Not sure what we’re talking about?

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

AUGUST 16, 2023

But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. More than ever, financial services brands must take steps to use social media as an essential part of their risk mitigation and brand safety strategy, instead of downplaying its impact or fearing it.

Social Media 75

Social Media Banking Brands Sentiment 75

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. You rank higher on search engine results, which drives more clicks to your profile and content. But if it’s not shareable, you’re diminishing your efforts.

SEO 157

SEO Social Media Strategy Hashtag 157

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Have at least 1,000 followers.

Brands 95

Brands HootSuite Project Metrics 95

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. More Brands Will Go Live.

Trends 195

Trends Social Media Authentication Instagram 195

Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. We’ll discuss why it works and how brands can leverage it to its full potential.

Campaign 91

Campaign Content Upcoming Authentication 91

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. And it’s working.

Engagement 56

Engagement Social Media Brands UGC 56

Pixlee

JANUARY 16, 2020

The relationships that brands build with influencers can create irreplicable value when executed well. But finding that fit with the right influencers is a two-way conversation, and brands need to find ways to appeal to the right influencers just as much as they need to seek out the best people for their brand.

Influencer 55

Influencer Brands How To Authentication 55

Social Media Strategies Summit

JULY 14, 2022

Never forget that at the center of any great campaign idea is a person you’re trying to connect with, so always speak authentically and connect with them on a human level. With a background in broadcast media and TV, their social activity helped me connect with the brand beyond its well-known name.

Education 205

Education Case Study Overview Upcoming 205

Ignite Social Media

NOVEMBER 2, 2021

We often see brands doing a lot of different initiatives across social media because the brand naturally has a lot it wants to say to a lot of potential audiences. So many brands focus on the channel (Facebook? As we mentioned above, lots of brands focus on the channel… and only the popular channels at the moment.

Social Media Management 212

Social Media Management Questions Social Media Metrics 212

Pixlee

MARCH 24, 2021

People Trust Word-of-Mouth Marketing Over Branded Content. And some of those people are sure to give your brand a chance when your carefully-chosen ambassadors show their genuine support for your products or services. In this way, brand ambassadors can have a huge positive impact on your company’s sales. .

Brands 56

Brands Marketing Apparel Influencer 56

Oktopost

SEPTEMBER 9, 2021

Sarah joined Veyo in 2015 where she launched the Veyo brand and helped introduce the first-ever fleet of Medicaid-credentialed rideshare drivers to the healthcare industry. Sarah holds a bachelor’s degree in Aerospace Engineering from the University of California, San Diego, and an MBA in Finance from Pepperdine University.

Automotive 112

Automotive B2B Marketing Apple 112

Oktopost

JANUARY 25, 2024

Forrester’s customer life cycle framework for social media, comprising seven stages, emphasizes the cyclical and non-linear nature of customer-brand relationships. Balance brand awareness with demand creation Balancing between brand awareness and demand generation is a critical aspect of effective social media programs.

B2B 69

B2B Social Media Strategy Reputation 69

The Realtime Report

SEPTEMBER 8, 2022

For smaller local businesses, or franchises of larger brands, this feature will be a gamechanger. First and foremost, some don’t see TikTok as a social media platform, rather, an entertainment service, or even a search engine; these people aren’t using TikTok to be connected to people they might know.

Social Graph 91

Social Graph Comparison Features Communities 91

Oktopost

JULY 14, 2021

She has experience across brand, corporate communications, digital, marketing, insight-led marketing campaigns with a proven track record of delivery in complex matrix organizations driving ROI results. With outstanding experience in developing teams and talent, Jill excels at connecting strategy with people for results. Stay in the Loop.

B2B 118

B2B Apple Consultant Team 118

Pixlee

DECEMBER 27, 2018

The Michelin guide remains one of the first examples of content marketing, as the Michelin Guide has its own brand of excellence surrounding it. Like the Michelin Guide, telling your brand story through a value-added content can be a cost-effective and impactful way to drive business. Airbnb has mastered brand storytelling.

Tips 45

Tips Brands UGC Content 45

Sprout Social

JULY 29, 2020

Figuring out how to use customer testimonials as part of your brand’s marketing process can boost credibility through social proof, improve your reputation and relationships with your customers, and improve your brand’s SEO and visibility. Better brand reputation. Improved SEO. How to get more reviews from customers.

Review 141

Review Case Study Reputation Study 141

Buffer Social

OCTOBER 16, 2023

One is that many platforms, from Twitter to TikTok, categorize content in their search engines. If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content. 

Template 102

Template Templates Social Media Content 102

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Conversation 137

Conversation Review Marketing How To 137

Keyhole.co

NOVEMBER 13, 2023

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. What are TikTok ranking factors?

SEO 52

SEO Content Hashtag Trends 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

DECEMBER 29, 2022

You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You did it.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Pixlee

FEBRUARY 14, 2018

In addition to that report, the IAB released a lengthier research report called “The Rise of the 21st Century Brand Economy.” The Internet and social media allow these direct brands to have one-to-one conversations with consumers. According to the study, two-thirds of all U.S. Thank You, IAB.

Research 40

Research Brands Press Release Authentication 40

Pixlee

NOVEMBER 6, 2019

How Brands Can Appeal to Gen Z and Gen Alpha. For the most part, brands and digital marketers will approach Gen Z and Gen Alpha in a similar manner. If your company is looking for ways to appeal to these groups, here are some tips: Be Authentic. One of the best examples of this is Amazon.com’s recommendation engine.

Brands 40

Brands Privacy Retail Groups 40

Pixlee

FEBRUARY 15, 2018

In addition to that report, the IAB released a lengthier research report called “The Rise of the 21st Century Brand Economy.” The Internet and social media allow these direct brands to have one-to-one conversations with consumers. According to the study, two-thirds of all U.S.

Research 40

Research Brands Press Release Authentication 40

Pixlee

MAY 28, 2020

Brands like Morphe use customer reviews across product pages and even on their homepage to show the community angle of their products. Social Media is Just as Valuable as Search Engines. Instead, a comprehensive SEO strategy focuses on high-performing content that can be easily found on a variety of search engines.”.

UGC 66

UGC Influencer YouTube SEO 66

Likeable

JULY 1, 2020

Senior Brand Director, Scotch Porter. Aleesha Smalls-Worthington is the Senior Brand Director at Quallis Brands Co., which is the parent brand of Scotch Porter. Scotch Porter is a grooming and wellness brand that sells multi-purpose beard, hair, and face care products for men. Aleesha Smalls-Worthington.

Industry 134

Industry Marketing Insurance Yahoo 134

Oktopost

DECEMBER 1, 2021

Before that, Head of Brand Marketing at Microsoft in a hybrid role focusing on the 5th largest business in Microsoft and bringing next-generation demand generation & digital capabilities to a mature giant, with the goal of turning disruption into an ally. Prior to CreativeX, Jason was leading hypergrowth at ActiveCampaign.

Microsoft 109

Microsoft B2B Apple Conference 109

Sprout Social

SEPTEMBER 30, 2020

You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 141

Twitter Survey Trends Hashtag 141

Hootsuite

OCTOBER 19, 2022

So much so that the brand is reportedly planning to build its own U.S. In fact, research shows that 35% of TikTok users have bought something off the platform and 44% of users discovered products through ads and content posted by brands. Studies show that people view TikTok as “authentic, genuine, unfiltered, and trendsetting.”

HootSuite 92

HootSuite Trends Feed Feedly 92