Sprout Social

MAY 9, 2024

Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity. But authenticity isn’t enough to grab the attention of audiences, especially younger consumers. Younger generations take note of inclusive marketing when considering their next purchase.

Industry 93

Industry Influencer Trends Marketing 93

Oktopost

DECEMBER 8, 2021

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. The conversation centers around organic social media reach and how to consistently grow community across the social media channels brands care about and the challenges of driving growth without driving down engagement. Catch all episodes here.

Engagement 109

Engagement B2B Apple How To 109

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders?

Social Media 84

Social Media B2B Apple Policies 84

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? With over 12 years of experience as an industry thought leader in customer advocacy, lifecycle marketing, social media/digital advertising, event marketing, digital marketing, and community management.

B2B 89

B2B Press Release Apple Loyalty 89

Oktopost

MARCH 24, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? How do you build a community through rebranding? How to transform a community and build a new brand voice while catering to your older community. Episode Summary.

B2B 69

B2B Apple Hosting Meeting 69

Oktopost

APRIL 14, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. It’s essential that your employer brand be rooted in a positive work culture, and you have the means of communicating those values and experiences to candidates. Olivia Messina is Oktopost’s Social Media and Community Manager. Episode Summary.

Social Media 69

Social Media Social Media Management B2B Apple 69

Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B 62

B2B Brands Apple Hosting 62

Oktopost

NOVEMBER 18, 2021

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Shawn is also an active Forbes Councils Member contributing much insight to the B2B marketing community. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Shawn Herring, VP Marketing at PandaDoc takes the hot seat.

B2B 62

B2B Apple Marketing Startup 62

Oktopost

NOVEMBER 21, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Together they explain why keeping it real and authentic is critical to developing a consistent personal brand. Day joined the organization early 2020 after becoming a champion for Oktopost’s B2B social engagement suite. Episode Summary.

Brands 62

Brands Apple How To Hosting 62

Waxing UnLyrical

DECEMBER 4, 2018

Influencer marketing has been around for over a decade with the rise in popularity of YouTube. Online influencers are successful, in large part, because they are genuine about themselves with their audience and they require authenticity in their interaction with brands. Funny thing is — it’s not really a hot new trend.

Influencer 193

Influencer Trends Marketing Real Estate 193

agora pulse

DECEMBER 23, 2020

From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube tips. As more brands adopt YouTube, it’s more important than ever to master this social channel.

Skills 195

Skills Social Media Marketing Influencer 195

Webbiquity SMM

APRIL 30, 2020

Many students, job seekers, employers, and other experts are active on it to reach out to their communities. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. This tool can also help you evaluate the authenticity of other Instagram accounts.

Instagram 160

Instagram Tools Hashtag Authentication 160

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. And she does it all while maintaining an authentic online presence. Perhaps the most significant overall takeaway is the importance of authenticity. 6 of the Best B2B Brands on Social Media Now. Only 12% disagree. Brian Scudamore. Profiles: Facebook.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Reddit is home to engaged communities filled with people who share all kinds of interests.

Platform 111

Platform Social Media Tumblr Reddit 111

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. And, people judge content posted by an employee as three times more authentic than if it would’ve been posted on the company’s social media profile. For example, if you picked TikTok or YouTube, obviously, that means creating video content.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MARCH 8, 2019

Consider the sheer popularity of sites such as YouTube, Reddit and Quora. And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. Online social listening on YouTube starts with your brand name.

Reddit 97

Reddit Tumblr YouTube Review 97

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Rebekah Radice

JULY 15, 2019

Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. Whether you choose to go Live on Facebook , Instagram, Youtube, or Twitter, there are many ways you can use it. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions.

Types 119

Types Video Content Case Study 119

Rebekah Radice

APRIL 13, 2015

Are you looking to make B2B connections or B2C? Whether it’s a community event or your latest blog post, pin your content to offer insight into your business. Neighborhood or community meetings. Plus, it adds a layer of authenticity to your business. Average time a user spends on LinkedIn is 17 minutes. Charity work.

Social Media 130

Social Media Strategy How To Real Estate 130

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 106

B2B Research Sentiment Marketing 106

Oktopost

JUNE 22, 2023

True, it may be more closely associated with B2C customers, but B2B execs and buyers aren’t operating in a vacuum where the power of thought leadership and share of voice no longer matter. In some ways, they matter more for B2B. Social selling depends on your ability to publish quality content and really engage an online community.

Social Media 118

Social Media B2B How To ROI 118

Convince & Convert

SEPTEMBER 7, 2010

Scott is entertaining and authentic – I’m looking forward to reading this one. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# That’s not a “wave the magic wand&# scenario.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The YouTube channel is barely mentioned on Facebook.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Graeme White interesting!

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Hootsuite

DECEMBER 10, 2019

It’s all about developing a relationship between the brand and its customers, and creating a sense of community. These include community impact, talent development, and diversity and inclusion. Reposted TikTok content is spreading across Instagram, Twitter, and YouTube like wildfire. Use new video formats to build community.

Trends 145

Trends Social Media CPA Sports 145

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. 9 new rules for YouTube marketing by iMedia Connection. And “Rule 2: You can’t make it on YouTube alone…even with close to 2.0

Social Media 261

Social Media Trendrr SM2 Alterian 261

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Read the fine print. This is particularly important when managing branded client materials.

Social Media 155

Social Media Policies Consultant Social CRM 155

Keyhole.co

DECEMBER 26, 2022

When purchasing products online around 40% of people will buy a product after seeing it used by an influencer on Instagram, Twitter, or YouTube. 71% of influencers believe that what keeps their audience engaged is an honest and authentic voice. And what do influencers think about their impact? Why it works? engagements per post.

Influencer 52

Influencer Campaign Instagram Data 52

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. It’s just more authentic and believable that way. Put it on YouTube of course. Otherwise, they probably end up clicking another video on youtube's search results page.

FAQ 139

FAQ Content Consultant Social Media 139

Pam Moore

AUGUST 16, 2019

Unfortunately too many digital and social marketers have a false belief that they can simply write a few blog posts, send a few tweets, reach 10k YouTube subscribers and increase their social influence scores to quickly become the go to thought leader of their niche. What does it really mean to be a thought leader?

Brands 60

Brands Social Networking Overview Training 60

Sprout Social

DECEMBER 20, 2023

Discover authentic and impactful creators to partner with, and use Tagger to manage your relationships, contracts, campaigns and more in one centralized platform. Agorapulse supports publishing and scheduling on Facebook, Instagram, X (formerly Twitter), YouTube, Google My Business and TikTok. Source: Buffer) 4. Source: Heepsy) 17.

HootSuite 104

HootSuite Brands Price Collaboration 104

Webbiquity SMM

FEBRUARY 7, 2011

Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. How to Use Social Media for B2B Marketing by Inc. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Social Media 199

Social Media Tools Tips ROI 199

Kikolani

NOVEMBER 29, 2010

Amy is a social media consultant, blogger, and videographer with an extensive collection of personal videos on YouTube where she documents interesting moments in life. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Amy Schmittauer.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. YouTube got started in 2005. ” Prologue: The Reign of Print. ” Prologue: The Reign of Print.

B2B 323

B2B Influencer Social Media BuzzStream 323

Techipedia: Tamar Weinberg

APRIL 14, 2010

When dealing with emotions, psychology, anthropology, sociology, among other disciplines, you’re bound to make “mistakes&# as you attempt to understand demographics and communities and learn about who will be receptive to what. It should be about growing the community, not cutting new people off while they learn the ropes.

Social Media 267

Social Media SEO Blogger Communities 267