Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Some more interesting statistics: of the 7.81 billion, are active social media users.

Data 131

Data B2B Statistics Social Media 131

Social Media Strategies Summit

OCTOBER 21, 2021

Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Box is a pretty big deal, but it’s nowhere near the leagues of massive brands like Dropbox or Spotify. And she does it all while maintaining an authentic online presence. Brian Scudamore. Profiles: Facebook.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Here are a few current statistics for LinkedIn you can't ignore… .

LinkedIn 78

LinkedIn Tips Brands Training 78

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why would you market on a platform that doesn’t cater to your target audience?

B2B 111

B2B Examples Marketing Small Business 111

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

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B2B Tips Twitter Marketing 152

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. LinkedIn usage statistics 7.

Statistics 141

Statistics LinkedIn Marketing B2B 141

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. What products are people digging?

Reddit 100

Reddit Tumblr YouTube Review 100

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why would you market on a platform that doesn’t cater to your target audience?

B2B 62

B2B Examples Marketing Small Business 62

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Why Employee Advocacy Matters for B2B. Brand Amplification.

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B2B Survey ROI Metrics 144

Convince & Convert

AUGUST 17, 2015

Adding figures to your subject line is a great way to add credibility and authenticity. No one wants to look at more statistics. James’ subject line is particularly great because it has the chutzpah to use those bold caps on “DOUBLE” paired with the more B2B caps-throughout style across the rest of the subject. I’d open that.

Statistics 60

Statistics API B2B Groups 60

Convince & Convert

FEBRUARY 1, 2016

However, this isn’t a bad thing for your brand. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. highlight to tweet). Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Convince & Convert

MARCH 27, 2012

There is only one thing that separates the content developed by a media company and content developed by brands like Intel , John Deere , or LEGO : How the money comes in. Both needs to be authentic and credible. For example, Jay shared his statistics on just one post on social media strategy he created almost three years ago.

Content 144

Content Consultant Marketing Price 144

Convince & Convert

MARCH 27, 2012

There is only one thing that separates the content developed by a media company and content developed by brands like Intel , John Deere , or LEGO : How the money comes in. Both needs to be authentic and credible. For example, Jay shared his statistics on just one post on social media strategy he created almost three years ago.

Content 131

Content Consultant Marketing Price 131

Jeff Esposito

JULY 8, 2013

This statistic didn’t surprise me, but I was disappointed to see that this number hasn’t changed over the past three years. After a few months, I told him my voice would never be as authentic as his, because he had years more experience in that industry than I did. This is a guest post from Megan Jasin. . YOU hold the reigns.

Reputation 47

Reputation Authentication Small Business Social Media 47

Hootsuite

MAY 26, 2021

Actively connecting with potential customers on social media can help you be the first brand a prospect considers when they’re ready to make a purchase. It’s about making those interactions meaningful and presenting your brand as having a solution to a problem. The tactic can help businesses reach their sales targets.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

HootSuite 112

HootSuite Brands Price Collaboration 112

Convince & Convert

FEBRUARY 11, 2010

Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. What I found most interesting is the continued shift in the perception of the Apple brand. In December, that meant $175 million in revenue to developers.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

SEPTEMBER 7, 2010

Scott is entertaining and authentic – I’m looking forward to reading this one. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Anonymous Jay – Thanks for the review. I was planning to get the Kindle version today, and this confirms that I was making the right decision.

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Review Social Media Social CRM Consultant 115

Convince & Convert

JUNE 24, 2010

Authenticity You can’t lie in infomercials. Infomercials create brand-new categories by tapping into unexpected desires. link] Yaz Maziar Jay aptly speaks to importance of authenticity: 3 Ways Infomercials Can Inspire Your Social Media [link] (via @jaybaer) [link] Seth Etter RT @r_d_freeman: love this post by @jaybaer.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Oktopost

JANUARY 12, 2021

A long time ago, in an internet marketing landscape far away, B2B marketers could get away with ignoring social media. It’s now an indispensable part of B2B marketing strategy. Brand storytelling : still one of the best ways to increase your brand awareness, reach new audiences, and attract more followers on social media.

Social Media 94

Social Media Brands Construction B2B 94

Oktopost

OCTOBER 31, 2023

Leveraging executive thought leadership on LinkedIn can do wonders for your company’s brand and your professional growth. In today’s B2B buyer journey, purchasers seek reliable insights from business leaders. As Alex Rumble said, social media is very transparent, and if you’re not being authentic it will show very quickly.

LinkedIn 62

LinkedIn B2B ROI Authentication 62

Convince & Convert

FEBRUARY 15, 2010

A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. We need to start talking about Social Media as product (for those brands with high social utility) and Social Media as a method to improve execution (think Six Sigma or Toyota Production System).

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Oktopost

APRIL 26, 2022

No matter your field, talent acquisition is one of the most effective ways to gain a competitive advantage for your brand. Instead, talent acquisition is affected by your entire employer brand. Your employer brand is crucial to being able to attract and retain the right people. Quick Links: Employer Branding: A Brief Overview.

Brands 62

Brands Overview Team Reputation 62

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Smart, optimized content.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 21, 2010

That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. It’s about humanization.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. Let the other person feel that the idea is his or hers.

Social Media 112

Social Media Strategy Influencer Education 112

SalesChoice

JANUARY 4, 2017

Section 2.0 – examines the changing landscape of B2B sales professionals where customer intelligence is surpassing the performance levels of sales professionals, and discusses the value of narrative story telling to accelerate sales performance. Because of your efforts and comprehensive data analysis, our meeting was very successful.

Data 20

Data Organization Analytics Analysis 20

Convince & Convert

JULY 21, 2010

This is particularly important when managing branded client materials. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want.

Social Media 155

Social Media Policies Consultant Social CRM 155

Hootsuite

APRIL 7, 2021

While there are plenty of ad-hoc studies and industry benchmarks out there, every brand is unique because every audience is unique. And since the big picture matters, too, here are some key Instagram statistics , benchmarks, and demographics to help you strategize: Businesses post to their feeds an average of 1x per day.

Instagram 145

Instagram HootSuite Analytics B2B 145

Convince & Convert

MAY 25, 2010

I first heard you on Marketing Profs — very impressed with your authentic teaching style. I first heard you on Marketing Profs — very impressed with your authentic teaching style. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Sandi McCann Jay — this is great.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Content Analysis Sports 120