Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Noodle and Tilde ??

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Apply it: Half of marketers say they choose influencers who are already genuine fans of their product, according to the same Q3 2023 Sprout Pulse Survey.

Examples 123

Examples Social Media Sentiment Influencer 123

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

OCTOBER 4, 2023

In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports.

Strategy 123

Strategy Brands UGC Marketing 123

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. In this article, we share six helpful steps to help you master social listening metrics and KPIs. That’s what this guide is here for.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Heck, why does content marketing even exist if not for this very reason?

Content 78

Content Marketing B2B SEO 78

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. In this article, we’ll dive into the intricacies, demystify the nuances, and shed light on the areas where social listening vs social monitoring meet and mingle.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. They long for the days when a person was available to answer questions and solve issues in real-time. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 101

Conversation Strategy Social Media Marketing 101

Sprout Social

FEBRUARY 15, 2024

In this article, we’ll explore audience engagement benefits and strategies. It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 141

Data Social Media Sentiment Team 141

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 142

Marketing Class Skills Trends 142

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. With over 335.7 billion in ad revenue in 2022.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

The Realtime Report

APRIL 20, 2020

Bolstering Your Marketing Efforts in the Midst of Coronavirus. In this article, we’ll discuss how you can bolster your marketing efforts, even in the midst of the coronavirus pandemic. While you may have already had some sort of digital marketing strategy, this is simply not enough during these times.

Marketing 113

Marketing Sentiment Industry Energy 113

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 110

Team Hubspot Marketing SMS 110

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle. Ready to tune in?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

FEBRUARY 13, 2023

Most of them were based on social media and marketing. Social media and marketing? Do you have any ideas about social media marketing? But for now, let’s jump on the bandwagon to learn the basics of social media marketing and a few top ways to build SMM strategies. This is called social media marketing.

Social Media 52

Social Media Strategy Marketing Metrics 52

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Tools 100

Tools How To Sentiment Training 100

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. In this article, we’ll explore the close connection between social listening and strong content marketing practices.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. Social listening goes beyond monitoring and replying to incoming questions or comments about your brand.

Organization 126

Organization Sentiment Social Media Management Analysis 126

Buffer Social

MARCH 22, 2023

I’ve written about my conflicted feelings about these very AI writing tools , but I’ve been making an effort to push past my hesitation and add AI into the articles I write for the Buffer blog. ” Instead, I just asked questions about my topic to see the key points it would generate.

Tools 99

Tools Content Collaboration Sentiment 99

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

MAY 16, 2023

This encompasses social media, news articles, blogs, and other online sources. By capitalizing on media monitoring tools , you can track brand mentions on social media platforms like Twitter and Instagram and news articles and blog posts that mention the brand. You get to know what’s in the hype and current trend.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

DECEMBER 15, 2023

Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. The use cases for this platform apply to social marketing leaders, commerce leaders, and customer care leaders.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. With Google Trends, for example, you can explore what people are searching for around the world and the top search terms and questions related to that topic.

Content 130

Content Trends How To Exercises 130

Keyhole.co

NOVEMBER 7, 2023

This lets you answer the questions: What are the popular hashtags in your niche? Equipped with data from your detailed reports, you can tweak your Twitter marketing strategy to better align with your business goals. These insights are supported by high engagement and positive sentiments. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

MARCH 30, 2023

That’s the best form of marketing every brand dreams of. So the bigger question is how to dig those out quickly and improve your online reputation at stake. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively. From the left navigation panel, select Sentiment.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Facebook Advertising as a Free Marketing Tool. Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Sentiment: Are the comments, posts etc. Answers, comments posted on your blog, etc. Anything that measures social interaction.

SM2 187

SM2 Alterian Vocus Social Media 187

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Next obvious question that might bug you is how to measure hashtag performance. You should always aim to prove the effectiveness of your marketing campaigns. Frequently Asked Questions. Which Hashtag Metrics Should I Track?

Hashtag 98

Hashtag Analytics Metrics ROI 98