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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 106
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 129
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85
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Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business

The Realtime Report

Not to mention, it can also be tough to compete with established businesses, especially if your business has a limited marketing budget. Online sabotage is the deliberate act of hindering/damaging a business’s reputation online (which will often carry over to their offline reputation as well). The Survey.

Study 184
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5 Digital Marketing Predictions for the 2018 Olympic Games

Convince & Convert

The 2016 Summer Olympic Games presented an amazing opportunity for the school; we had over 15 student athletes competing. Now, any athlete can build their own fame, reputation, and influence through their social media platforms. Articles like the one below are widespread. TV Viewership Will Be at an All-Time Low.

Sports 115
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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. Consider: You get more leads.

B2B 148