Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

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Apple Brands Tips Consultant 78

Oktopost

MAY 8, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary There’s so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. Or subscribe on Spotify , Apple Podcasts , or YouTube

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Content Marketing Journal Template 118

WebInKnow

JUNE 6, 2023

Apple iPod, Apple iPhone, Apple Watch. And now Apple Vision Pro, “a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others.”

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Apple iPhone Press Release Content 62

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Catch all episodes here.

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Data B2B Apple Marketing 150

Oktopost

OCTOBER 9, 2022

Sarah Noel Block reveals where small B2B marketing teams are missing the mark and how to expand bandwidth without expanding budget. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Almost every marketer has been in the position of doing the role of multiple people. Episode Summary. Meet Sarah.

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System B2B How To Apple 131

Oktopost

AUGUST 31, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Has marketing lost the ability to tell a great story? According to Peter Bell, Senior Director UKI Enterprise & EMEA Commercial Marketing at Adobe, it has. Catch all episodes here.

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Marketing Apple B2B Software 118

Ignite Social Media

JANUARY 5, 2023

Late last year, we recommended that most brands pause proactive efforts on Twitter through the end of the year. The price to sign up on iOS will be $11/month ($8/month if you sign up via the web and bypass the additional charge Twitter will pay to Apple). This will be rolled out more broadly in the new year. Final Thoughts.

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Twitter Brands Apple Cost 85

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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Oktopost

MARCH 19, 2024

With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. With a solid marketing background, Etien shares all the expertise he’s picked up along the way. His book “Digital Marketing Compass” helps startups take their first steps in online marketing.

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Social Media Startup Social Media Management Apple 136

Oktopost

NOVEMBER 9, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Social selling is not social media marketing. So what exactly sets social selling apart from social media marketing? Catch all episodes here. Episode Summary. Meet Jamie. And on Spotify. ??Keep

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Social Media Airlines Marketing Apple 125

Oktopost

MARCH 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Throughout the episode, Jason highlights how developers and marketers might have conflicting goals stemming from wildly different perspectives, and how to reconcile the two.

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Team B2B Apple Marketing 144

Twist Image

MARCH 3, 2013

If you ask veteran marketing professional, Ken Segall , what made Apple so great, he can sum it up in two words: insanely simple. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently. and simpler about the brands that you work with. digital marketing.

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Apple Marketing Social Networking Blogger 85

The Realtime Report

NOVEMBER 30, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

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Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

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Strategy Brands Loyalty SEO 91

Oktopost

NOVEMBER 21, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. All of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they’re in this episode! How and why you should add developing your personal brand to your to-do list. Episode Summary.

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Brands Apple How To Hosting 62

Sprout Social

SEPTEMBER 15, 2021

Starbucks might be the most prominent purveyor of pumpkin-flavored coffee but it’s just one of the many brands cashing in on fall flavors, festivities and cozy feelings. Keep reading to gain five takeaways marketers can apply to their seasonal marketing strategies. Meanwhile, Dunkin’ unveiled its apple cranberry iced beverages.

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Apple Marketing Meme Sentiment 126

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. If you’re totally new to the platform or don’t quite “get it,” this quick guide to Twitch marketing will break down everything you need to know.

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Brands Badge Marketing Platform 134

Oktopost

FEBRUARY 12, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina Dallal , Oktopost’s Content Marketing Manager. In this episode, Alina introduces herself and reveals what you can expect this season. Love going Behind the Post?

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Hosting Meeting B2B Apple 131

Oktopost

SEPTEMBER 9, 2021

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

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Automotive B2B Marketing Apple 112

Twist Image

FEBRUARY 1, 2013

Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). It was all pulled from Apple.

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Apple Microsoft iPhone Loyalty 107

Ignite Social Media

MAY 29, 2020

So now that all eyes are on TikTok, how do brands create an active presence that drives business results? Below are five examples of content types that your brand could easily leverage without compromising your brand’s tone of voice on social media. One thing’s for sure, it’s not by participating in dance challenges.

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Types Brands Content Remix 171

Oktopost

JANUARY 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts, Spotify, or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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Authentication Strategy Brands B2B 62

Twist Image

SEPTEMBER 26, 2014

Don''t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses.

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Apple Case Study iPhone Class 85

Pam Moore

JULY 18, 2018

Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Learn how you can grow your brand and business with visual marketing on my free live training webinar Thursday, July 19th at 2pm et!

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Brands Content Training How To 96

Oktopost

DECEMBER 23, 2020

Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins me on our Radically Transparent podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function. Looking for More About Transformation?

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B2B Marketing Startup Apple 118

Oktopost

APRIL 27, 2023

Listen to the podcast: Or catch us on Apple Podcasts, Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Ken Powell , Chief Revenue Officer at K1X , shines a light on the connection point between marketing, sales, product, and client success.

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Marketing Apple Sports B2B 62

Ignite Social Media

NOVEMBER 18, 2020

After topping both Google and Apple download charts this past week, you are probably wondering “What is Parler?”. Moreover, Parler provides a yellow badge that says “verified influencer” to public figures, influencers, or brands. What is Parler? Additionally, Parler offers a direct message feature. The second rule is no spam.

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Social Media Brands Badge Guidelines 172

The Realtime Report

FEBRUARY 23, 2021

What Are the Best Ways to Build Brand Awareness? When you picture the world’s most iconic brands – names like Coca-Cola, Apple, Google, or Disney — what comes to mind? Chances are you know what those brands are all about whether you use their services and products or not. You’d recognize their logos at a glance.

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Brands SEO Apple Company 103

Atom Thought

JUNE 21, 2018

The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable friendly brands as compared to behemoths and intimidating big brands of yesteryears (IBM, Ford, AT&T etc.)

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Brands Apple Google Facebook 124

Oktopost

NOVEMBER 3, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Products evolve, industries transform, and as a B2B marketer, it’s imperative to stay open-minded. Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts. Episode Summary.

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Marketing B2B Apple How To 62

Oktopost

JUNE 29, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? How do you differentiate great marketing from BS? Gone are the days when Chief Marketing Officers oversee advertising, lead brand management and take charge of market research.

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B2B Apple Marketing Authentication 75

Ignite Social Media

MARCH 18, 2021

It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Major Issues with Facebook’s Brand Pages. Both Facebook and Instagram give brand managers the run around when it comes to page access.

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Brands Facebook Issues Privacy 155

Sprout Social

AUGUST 3, 2021

million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. Watch The Olympics on NBC Sports and Peacock with the Apple TV app. — Apple TV (@AppleTV) August 1, 2021. . — Laura Lexx (@lauralexx) July 27, 2021.

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Brands Sports Compete Apparel 133

Oktopost

JANUARY 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. Stay until the end to hear Cat’s playbook for personal branding–P.S. Or subscribe on Spotify , Apple Podcasts , or YouTube

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B2B Apple How To Authentication 136

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Having said that, it does seem to be a buyer’s market right now.

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CPM Social Media CPC Sample 175

Keyhole.co

NOVEMBER 21, 2023

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. And their slightly regal but warm approach extends to their online presence and marketing. million LinkedIn: 17.6

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Social Media Strategy Apple iPhone 59

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Catch all episodes here.

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B2B Video Strategy Film 125