Apple and Brands - Social Media Informer

Will Clubhouse be the Next Apple?

Webbiquity SMM

APRIL 13, 2021

But as the example of Apple shows, there are also reason to question those reasons. Given the Apple tagline “Think Different,” it’s no surprise Clubhouse launched first as an iPhone app. Here are three broad similarities to Apple’s strategy that may serve Clubhouse well. And Apples were more expensive.

Apple

Apple Plaxo Microsoft Vimeo

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control. Apple doesn’t play on Facebook or Twitter.

Case Study

Case Study Apple Study Brands

Apple iOS 16.4 Finally Adds Much-Requested Photo Feature

Forbes Social Media

MARCH 28, 2023

Apple's brand-new iOS 16.4 adds a much-requested feature to iCloud Shared Libraries

Apple

Apple Features Library Brands

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple

Apple Brands Tips Consultant

Apple Vision Pro Spatial Computer Launch Is PR Done Right

WebInKnow

JUNE 6, 2023

Apple iPod, Apple iPhone, Apple Watch. And now Apple Vision Pro, “a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others.”

Apple

Apple iPhone Press Release Content

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple

Apple Brands Tips Consultant

Expert Tips for Building Brand Awareness with Employee and Executive Voices

Oktopost

MARCH 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness.

Tips

Tips Brands Apple ROI

10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. 1. That made Twitter’s rebranding a real open goal for marketers.

Examples

Examples Trends Social Media Brands

What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Episode Summary.

Brands

Brands Content B2B Apple

Is Twitter Safe for Brands for 2023?

Ignite Social Media

JANUARY 5, 2023

Late last year, we recommended that most brands pause proactive efforts on Twitter through the end of the year. The price to sign up on iOS will be $11/month ($8/month if you sign up via the web and bypass the additional charge Twitter will pay to Apple). This will be rolled out more broadly in the new year. Final Thoughts.

Twitter

Twitter Brands Apple Cost

Major Advertisers Pull Out of X, Which Could Spark a Bigger Shift Away From the App

Social Media Today

NOVEMBER 17, 2023

Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.

Advertising

Advertising Apple Comments Brands

The power of brand advocacy and its uses

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands

Brands ROI UGC Authentication

Facebook Outlines Impacts of Apple's Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance

Social Media Today

SEPTEMBER 22, 2021

The new overview outlines the performance impacts Facebook's seeing, and how advertisers can mitigate data loss.

Data

Data Overview Apple Facebook

Copying Apple

Twist Image

FEBRUARY 1, 2013

Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). It was all pulled from Apple.

Apple

Apple Microsoft iPhone Loyalty

How to Create an Impactful Personal Brand

Oktopost

NOVEMBER 21, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. All of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they’re in this episode! How and why you should add developing your personal brand to your to-do list. Episode Summary.

Brands

Brands Apple How To Hosting

Be Like Apple

Twist Image

SEPTEMBER 26, 2014

Don''t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses.

Apple

Apple Case Study iPhone Class

5 Types of TikTok Content Brands Can Dominate

Ignite Social Media

MAY 29, 2020

So now that all eyes are on TikTok, how do brands create an active presence that drives business results? Below are five examples of content types that your brand could easily leverage without compromising your brand’s tone of voice on social media. One thing’s for sure, it’s not by participating in dance challenges.

Types

Types Brands Content Remix

Are You Building A Loveable Or A Buyable Brand?

Atom Thought

JUNE 21, 2018

The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable friendly brands as compared to behemoths and intimidating big brands of yesteryears (IBM, Ford, AT&T etc.)

Brands

Brands Apple Google Facebook

6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

NOVEMBER 30, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy

Strategy Brands Loyalty SEO

6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

NOVEMBER 29, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy

Strategy Brands Loyalty SEO

Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

DECEMBER 9, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. and… Apple?! Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter'

Apple

Apple News Buy Tumblr

The Art of Mastering AI for Social Media Success with Etien Yanev

Oktopost

MARCH 19, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).

Social Media

Social Media Startup Social Media Management Apple

Are You Building A Loveable Or A Buyable Brand?

Atom Thought

JUNE 21, 2018

The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable friendly brands as compared to behemoths and intimidating big brands of yesteryears (IBM, Ford, AT&T etc.)

Brands

Brands Apple Google Facebook

AlphaSights CMO on Building an Authentic Employer Branding Strategy

Oktopost

JANUARY 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts, Spotify, or YouTube. But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer. Gabriela Henault, CMO of AlphaSights takes the hot seat.

Authentication

Authentication Strategy Brands B2B

4 Major Solutions Facebook Should Focus on for Brand Pages

Ignite Social Media

MARCH 18, 2021

It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Major Issues with Facebook’s Brand Pages. Both Facebook and Instagram give brand managers the run around when it comes to page access.

Brands

Brands Facebook Issues Privacy

Parler: What Brands Need to Know About the Latest Social Media Network

Ignite Social Media

NOVEMBER 18, 2020

After topping both Google and Apple download charts this past week, you are probably wondering “What is Parler?”. Moreover, Parler provides a yellow badge that says “verified influencer” to public figures, influencers, or brands. What is Parler? Additionally, Parler offers a direct message feature. The second rule is no spam.

Social Media

Social Media Brands Badge Guidelines

What Are the Best Ways to Build Brand Awareness?

The Realtime Report

FEBRUARY 23, 2021

What Are the Best Ways to Build Brand Awareness? When you picture the world’s most iconic brands – names like Coca-Cola, Apple, Google, or Disney — what comes to mind? Chances are you know what those brands are all about whether you use their services and products or not. You’d recognize their logos at a glance.

Brands

Brands SEO Apple Company

Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

AUGUST 3, 2021

million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. Watch The Olympics on NBC Sports and Peacock with the Apple TV app. — Apple TV (@AppleTV) August 1, 2021. . — Laura Lexx (@lauralexx) July 27, 2021.

Brands

Brands Sports Compete Apparel

Coca-Cola Is #1 Brand In Social Media Impressions

The Realtime Report

SEPTEMBER 10, 2012

billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012.

Social Media

Social Media Brands Apple Comparison

Apple's Marketing Secrets

Twist Image

MARCH 3, 2013

If you ask veteran marketing professional, Ken Segall , what made Apple so great, he can sum it up in two words: insanely simple. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently. and simpler about the brands that you work with. Enjoy the conversation. david usher.

Apple

Apple Marketing Social Networking Blogger

Meet the New Host: Alina Dallal

Oktopost

FEBRUARY 12, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. From building brand awareness and implementing effective employee advocacy programs to leveraging social intent data for informed decision-making, this season will cover it all.

Hosting

Hosting Meeting B2B Apple

Meta Provides New Tips to Help Brands Mitigate the Impacts of Audience Data Loss on iOS

Social Media Today

AUGUST 15, 2022

Meta's still working out how to best navigate Apple's ATT update.

Apple

Apple Data Tips Brands

Strategies to Reignite Employee Advocacy Shares

Oktopost

JUNE 20, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. Or subscribe on Spotify , Apple Podcasts , or YouTube She also hosts Oktopost’s B2B social media podcast, Behind the Post.

Strategy

Strategy B2B Apple Hosting

Where to Find Affordable Apple Parts and Accessories

Idaconcpts

JUNE 26, 2015

Are you searching for high quality Apple parts? You can easily buy them from Apple’s retail stores. Still, Apple sells them at high prices and makes a killing. You don’t necessarily have to use brand new accessories for your Apple devices. You can find apple computers for sale at DV Warehouse.

Apple

Apple Retail Price iPad

Nicole Wojno-Smith Confronts the Role of Brand in the Modern Customer Journey

Oktopost

MARCH 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. They don’t want to hear from brands they’ve never heard of and haven’t been recommended by their peers. Where word-of-mouth and branded marketing fits into the modern customer journey. Catch all episodes here. Episode Summary. So how can we reach them?

B2B

B2B Brands Apple Hosting

More Proof Apple Moving to.Apple TLD Soon?

Bill Hartzer

MARCH 8, 2016

Is Apple going to finally move to their new TLD (Top Level Domain).Apple Apple soon? Apple recently registered 10 new domain names that all end in their brand name, Apple. – Register.Apple would be a site where you can register your Apple product. checkrepairapple.com. communitiesapple.com.

Apple

Apple Domain Name URL Hosting

Apple Pay Supplies Coming for Merchants?

Bill Hartzer

FEBRUARY 19, 2015

Apple Pay image courtesy of App Advice. Based on several domain names that have been registered by Apple in the past 24 hours, it appears that Apple could soon offer Apple Pay supplies to merchants. Apple registered ApplePaySupplies.com back on February 3, 2015, but the domain name currently does not resolve.

Apple

Apple Domain Name Hosting Project

Breathing Life into B2B: How to Put the Human Back in Social

Oktopost

JANUARY 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. Stay until the end to hear Cat’s playbook for personal branding–P.S. Or subscribe on Spotify , Apple Podcasts , or YouTube

B2B

B2B Apple How To Authentication

Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

NOVEMBER 21, 2023

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. Whether a video or image of the product being used or something created with an Apple device, the result is stunning.

Social Media

Social Media Strategy Apple iPhone

Creating Compelling Social Content in the Finance Industry

Oktopost

MARCH 27, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global. Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Love going Behind the Post?

Industry

Industry Content Apple YouTube

Gamifying Advocacy: How to Hit Your Goals and Maintain Advocate Engagement

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Or subscribe on Spotify , Apple Podcasts , or YouTube

Engagement

Engagement Apple How To Startup

How B2B Video Strategies are Evolving

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He calls out why in a world where Chat GPT and AI are taking over messaging, it is more important than ever to show a human face to your brand. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

B2B

B2B Video Strategy Film

Breaking Silos and Unlocking the Potential of Social for Business Growth

Oktopost

FEBRUARY 6, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary How do you use social to support business growth? Alex believes that brands win when they make it about their community, not themselves. Or subscribe on Spotify , Apple Podcasts , or YouTube Catch all of the episodes here!

Banking

Banking Apple Buy Meeting

Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

APRIL 28, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and effective way to impact your business bottom line. Catch all episodes here. Episode Summary.

Influencer

Influencer B2B Marketing Apple

Will Clubhouse be the Next Apple?

Apple: A Case Study in Why Brands Should Control Their Stories

Trending Sources

Apple iOS 16.4 Finally Adds Much-Requested Photo Feature

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Apple Vision Pro Spatial Computer Launch Is PR Done Right

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Expert Tips for Building Brand Awareness with Employee and Executive Voices

10 Examples of Brands Hopping on Social Media Trends (That Worked)

What it Means to Create “Fit Content”: A Story of Brand Identity

Is Twitter Safe for Brands for 2023?

Major Advertisers Pull Out of X, Which Could Spark a Bigger Shift Away From the App

The power of brand advocacy and its uses

Facebook Outlines Impacts of Apple's Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance

Copying Apple

How to Create an Impactful Personal Brand

Be Like Apple

5 Types of TikTok Content Brands Can Dominate

Are You Building A Loveable Or A Buyable Brand?

6 Must-Do Strategies for Increasing Brand Awareness and Visibility

6 Must-Do Strategies for Increasing Brand Awareness and Visibility

Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Art of Mastering AI for Social Media Success with Etien Yanev

Are You Building A Loveable Or A Buyable Brand?

AlphaSights CMO on Building an Authentic Employer Branding Strategy

4 Major Solutions Facebook Should Focus on for Brand Pages

Parler: What Brands Need to Know About the Latest Social Media Network

What Are the Best Ways to Build Brand Awareness?

Going for gold: How brands are successfully navigating the 2021 summer games

Coca-Cola Is #1 Brand In Social Media Impressions

Apple's Marketing Secrets

Meet the New Host: Alina Dallal

Meta Provides New Tips to Help Brands Mitigate the Impacts of Audience Data Loss on iOS

Strategies to Reignite Employee Advocacy Shares

Where to Find Affordable Apple Parts and Accessories

Nicole Wojno-Smith Confronts the Role of Brand in the Modern Customer Journey

More Proof Apple Moving to.Apple TLD Soon?

Apple Pay Supplies Coming for Merchants?

Breathing Life into B2B: How to Put the Human Back in Social

Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Creating Compelling Social Content in the Finance Industry

Gamifying Advocacy: How to Hit Your Goals and Maintain Advocate Engagement

How B2B Video Strategies are Evolving

Breaking Silos and Unlocking the Potential of Social for Business Growth

Lee Odden on Getting the Most Out of Influencer Marketing

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