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Co-creation: Why creators should be part of your product development team

Sprout Social

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process. Forge a new kind of focus group Creators’ communities are living focus groups.

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Reach new audiences If your business is looking to appeal to a new target demographic, such as younger consumers like Millennials or Gen Z, partnering with another company that has an established customer base enables your brand to get in front of audiences that you haven’t been able to reach before.

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How Brands Can Collect Higher-Quality UGC

Pixlee

It’s common for even experienced marketing teams to fall into a state of a lull with templates and repetitive elements. HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. . An excellent example is the #morphebabes by the cosmetics company Morphe.

UGC 92
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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Since we’ve worked up an appetite, let’s consider nutrition companies. Challenge yourself and your team to go beyond the expected.

Brands 183
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Compelling content—whether it’s from external creators or your in-house social team—attracts new audiences.

Brands 115
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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. Technology.

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Nine Brands We Can Learn from in Uncertain Times

Pixlee

Digital community has become a necessity for brands hoping to engage with their customers. Sennheiser showcases a great mix of professional creative, branded content, and community connection. Nature Lab donates proceeds to local food banks including the LA Food Bank and was able to highlight this message in a community-centric email.

Tourism 62