Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

Top Five: Google Analytics introduces new 'Audiences' report. Snapchat finally gives creators analytics. Now tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat profile.

Social Sharing + Analytics = ConversionBuddy

Mindjumpers

What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. Discover which products and pieces of content are most popular and how they travel across multiple social networks. Tweet. Social sharing is on rise.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for.

Top 10 Travel Marketing Conferences of 2017

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017). Eye for Travel : San Francisco, CA (April 24-27 2017). Digital Travel Summit : Henderson, NV (May 8-10 2017).

Taking a Peek at Twitter Analytics

Social Media Marketing

These two, unique to PeekAnalytics, metrics provide insight into how far a message can potentially travel throughout the social-media sphere beyond its initial tweeting. And of course, analytics aside, the good old @ reply is still the best way to engage with individuals on Twitter.

Top 10 Travel Marketing Conferences of 2018

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018). If you’re looking to network with key stakeholders from major travel brands, then Skift Forum Europe is for you!

A First-Class Guide to Social Media for Travel

Sprout Social

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans.

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Have Blog, Will Travel: Tips For Blogging On the Road

ProBlogger

The post Have Blog, Will Travel: Tips For Blogging On the Road appeared first on ProBlogger. If you’re travelling over the holidays – to see family and friends, or just for a vacation – then you might be worried about you’ll keep up with your blogging. Working While You’re Travelling.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. Condé Nast Traveler (@cntraveler).

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel.

10 Top European Tourist Spots Ranked According to Social Media

Talkwalker SM

A recent Deloitte study revealed that social media has become the third biggest source of inspiration for travel consumers , only superseded by word of mouth and friends and family recommendations. . We’re excited to be at Travel Technology Europe (TTE) this week, where we’ll meet professionals from the travel and tourism industry to talk about how the Talkwalker Social Data Intelligence platform can help businesses find key insights from social data.

EXERCISE: Deep Dive into Your Content Analytics

ProBlogger

Today I spent a couple of hours doing my monthly deep dive into Google Analytics. It will require you to have an analytics program (I recommend Google Analytics ) – if you don’t yet have one, installing one is your exercise for the day.

Should My Business Bother To Have Social Media KPIs?

agora pulse

Your Reach tells you how far your message travels, how many people are seeing it, and who those people are. If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table.

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Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex. travelers to the Northeast in a snow storm versus one tweet from a single traveler). Big Data Data Analytics Innovation Social Business Intelligence Social Data Social Data Strategy

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Using Google Analytics to Unlock the Secrets of your Blog’s Audience

ProBlogger

Do you ever think Google Analytics is a bit overwhelming? If you’ve already logged into Google Analytics then you’ll know it provides an incredible amount of information which you can use to gain powerful insights into your blog’s audience.

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Case in point Wal-Marting Across America uses a real journalist and real photographer, and sets them up as your average Wal-Mart fans, who travel across America, park their RV at Wal-Mart parking lots and hang and blog. analytics big data data social analytics social media measurement

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A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging

ProBlogger

It all starts for me in Google Analytics (the tool I use to track how my blogs are performing). Note : I know the mention of ‘analytics’ is enough to put some of you off reading on any further. I get that – I’m not really an analytical guy.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design CRM Focus Groups Search Websites

KLM’s Social Flight of Fancy

Convince & Convert

We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. Daniel Lemin is Strategy & Analytics Lead at Convince & Convert.

Do Social Referrals Affect Organic Traffic?

Convince & Convert

He gave a great example about how he was a social referral to a travel bag manufacturer’s website, but instead of making the purchase himself, he emailed the link to his wife who ended up purchasing the bag for him as a gift. Segmenting This Audience in Google Analytics.

10 Pinterest statistics marketers must know in 2019

Sprout Social

It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to. Travelers are 2x more likely to use Pinterest. For example, in 2018, Pinterest found that travelers are two times more likely to use Pinterest over standard online travel sites. Pinterest Publishing Analytics Pinterest Pinboards Pinterest Pins Pinterest Rich Pins

What’s Next for Social Data Intelligence

Convince & Convert

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. For us at Talkwalker , data integrity comes from understanding our customers‘ needs and the sector’s direction of travel.

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How Social Referrals Impact Your Organic Traffic

Convince & Convert

He gave a great example about how he was a social referral to a travel bag manufacturer’s website, but instead of making the purchase himself, he emailed the link to his wife who ended up purchasing the bag for him as a gift. How to Segment This Audience in Google Analytics.

What Is A Heat Map?

Small Business Mavericks

It can show you where the most mouse movements occur, which indicates where users’ eyeballs travel, and even which links are clicked on the most. Tracking & Analytics analytics content heat maps links SEOIf you are new to Internet marketing or website development, or you just simply have stuck to the basics, then you might wonder what a heat map is and how it can help you improve your website and lead to greater revenues. Even increase your ROI.

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Klout and Kred – Social Influence Comparison

Akamai Marketing

I still understand the value of measuring influence from the perspective of brands and analytics. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes.

Jake's Take: A Slew of Social Network Ideas

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media? Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence.

Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? Since I’ll be traveling, my good friend Sean Williams – another smartie – will step in to guest-moderate #measurePR.

How Promotion Affects Engagement for Malaysian Insurance Brands

Unmetric

They have Posts that target the young travellers , new parents , those who are searching for the perfect retirement plan etc. You’ll find answers to all your social media analytics doubts there. Campaign Analysis insurance brands Social Media Analytics social media report

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

News can travel extremely fast through social media. more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages.

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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Once the team was on the mainland, it was “all bus, all day” as the caucus went from early morning local shows to day-time meetings with travel and tourism promoters bringing Aloha and sunshine at each stop.

The Audience (Formerly Known As The Audience)

Twist Image

The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Immediately, a persona of the modern business traveller was being compiled in my mind's eye. Do you see this modern business traveller persona in your mind's eye? As I sat in the airport lounge (the modern business traveller's home away from home), I reflected on my conversation with this CMO and looked around. analytics.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics.

5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

In January, the United States Centers for Disease Control and Prevention (CDC) issued a travel warning , and some countries have advised women to postpone getting pregnant altogether until the risks are better understood. As the 2016 Olympic Games in Rio de Janeiro are only a few months away, health officials have voiced concern over the outbreak and potential global repercussions of such a large-scale event where many people travel to and from the country.

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Hotel Marketing Tips You Simply Can’t Ignore

The Realtime Report

Customers can book a hotel room directly through a Facebook page, making for an even more immediate purchase than a random search online, a scroll through some travel websites, and the hope that eventually, they’ll land on your website. Hotel Marketing Tips You Simply Can’t Ignore.

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The Future Never Comes When You Can't Nail The Present

Twist Image

This brand is constantly in the media talking about e-commerce, innovation, analytics and more. Case Two: I'm a 100k traveller on a major airline (this is not to brag, but rather to create context that this brand knows everything about me. analytics. . It's all about the basics. You know this. Your business knows this. To build a brand. you must know this. But the present is often harder to nail down than the future. . Case in two points.

Facebook's Big Trouble With Big Data And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Using personal profile data, analytics, predictive software and algorithms, the company, Cambridge Analytica , with investment from hedge fund billionaire, Robert Mercer , along with leadership/advisor Steve Bannon (from Breitbart and Donald Trump 's election team) allegedly used our personal information (without explicit authorization) in 2014 to build a database that could target personalized political advertisements down to specific individuals. analytics.

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Win A Ticket To The Art Of Marketing Conference

Dave Fleet

Avinash Kaushik – Bestselling Author, Web Analytics 2.0 & Web Analytics: An Hour a Day. You’ll be responsible for any travel and accommodation costs associated with getting there).

The Audience (Formerly Known As The Audience)

Twist Image

The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Immediately, a persona of the modern business traveller was being compiled in my mind's eye. Do you see this modern business traveller persona in your mind's eye? As I sat in the airport lounge (the modern business traveller's home away from home), I reflected on my conversation with this CMO and looked around. analytics.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Technology Makes Us Lazy Communicators

Waxing UnLyrical

In this post from last May by John Friedman , he wrote about a job where he traveled across North America to discover a company had lost the plot of what it was doing. That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job.

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Why You Should Claim Your Instagram Account on Pinterest

Later

Claiming your Instagram account on Pinterest also gives you access to a more robust analytics system with deeper insights into how your content performs. Here’s the benefits of claiming your Instagram account on Pinterest: #1: Get Access to Better Pinterest Analytics.

A Social Media Budget Breakdown for Every Size of Business

Hootsuite

Factor in related production costs, from travel and meal expenses to props and location rentals. Analytics tools. Track your social media campaigns with tools like Hootsuite Analytics. Strategy and analytics.

Blog #6.3: Merits of Story Telling and Introduction to Predictive Narrative

SalesChoice

guide me to the best travel destination, get me to the fastest route avoiding traffic, pick the best songs or movies based on my tastes, find me the best mate based on my interests, find me the right car given my parameters, so why not find me the fastest route to make my sales plan using predictive analytics helps me see more to win more and make my quota, or simply advise me on what I should purchase based on my specific parameters, and place my order directly.”).