Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

Top Five: Google Analytics introduces new 'Audiences' report. Snapchat finally gives creators analytics. Now tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat profile.

Social Sharing + Analytics = ConversionBuddy

Mindjumpers

What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. Discover which products and pieces of content are most popular and how they travel across multiple social networks. Tweet. Social sharing is on rise.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for.

How to Use Twitter Analytics: The Complete Guide for Marketers

Hootsuite

If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with.

Top 10 Travel Marketing Conferences of 2017

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017). Eye for Travel : San Francisco, CA (April 24-27 2017). Digital Travel Summit : Henderson, NV (May 8-10 2017).

Top 10 Travel Marketing Conferences of 2018

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018). If you’re looking to network with key stakeholders from major travel brands, then Skift Forum Europe is for you!

Taking a Peek at Twitter Analytics

Social Media Marketing

These two, unique to PeekAnalytics, metrics provide insight into how far a message can potentially travel throughout the social-media sphere beyond its initial tweeting. And of course, analytics aside, the good old @ reply is still the best way to engage with individuals on Twitter.

Have Blog, Will Travel: Tips For Blogging On the Road

ProBlogger

The post Have Blog, Will Travel: Tips For Blogging On the Road appeared first on ProBlogger. If you’re travelling over the holidays – to see family and friends, or just for a vacation – then you might be worried about you’ll keep up with your blogging. Working While You’re Travelling.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. Condé Nast Traveler (@cntraveler).

EXERCISE: Deep Dive into Your Content Analytics

ProBlogger

Today I spent a couple of hours doing my monthly deep dive into Google Analytics. It will require you to have an analytics program (I recommend Google Analytics ) – if you don’t yet have one, installing one is your exercise for the day.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel.

10 Top European Tourist Spots Ranked According to Social Media

Talkwalker SM

A recent Deloitte study revealed that social media has become the third biggest source of inspiration for travel consumers , only superseded by word of mouth and friends and family recommendations. . We’re excited to be at Travel Technology Europe (TTE) this week, where we’ll meet professionals from the travel and tourism industry to talk about how the Talkwalker Social Data Intelligence platform can help businesses find key insights from social data.

Using Google Analytics to Unlock the Secrets of your Blog’s Audience

ProBlogger

Do you ever think Google Analytics is a bit overwhelming? If you’ve already logged into Google Analytics then you’ll know it provides an incredible amount of information which you can use to gain powerful insights into your blog’s audience.

Should My Business Bother To Have Social Media KPIs?

agora pulse

Your Reach tells you how far your message travels, how many people are seeing it, and who those people are. If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table.

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A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging

ProBlogger

It all starts for me in Google Analytics (the tool I use to track how my blogs are performing). Note : I know the mention of ‘analytics’ is enough to put some of you off reading on any further. I get that – I’m not really an analytical guy.

Social Media Stats and Benchmarks: Fall 2019

Ignite Social Media

We noticed an 80% correlation between the volume of impressions from hashtags and the percentage of new users exposed to travel client Instagram posts. As a result of ever-changing content algorithms, social media benchmarks are fickle.

The Ultimate Guide to Pinterest Marketing 

Later

How to Use Analytics to Tailor Your Pinterest Marketing Strategy. While Condé Nast Traveler regularly collaborates on travel influencer The Love Assembly ’s “World of Wanderlust” board. How to Use Analytics to Tailor Your Pinterest Marketing Strategy .

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Case in point Wal-Marting Across America uses a real journalist and real photographer, and sets them up as your average Wal-Mart fans, who travel across America, park their RV at Wal-Mart parking lots and hang and blog. analytics big data data social analytics social media measurement

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Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex. travelers to the Northeast in a snow storm versus one tweet from a single traveler). Big Data Data Analytics Innovation Social Business Intelligence Social Data Social Data Strategy

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12 Myths Holding You Back From Instagram

Later

In fact, there are so many bonuses to switching to a business account that it’s worth considering the move — you could have access to better Instagram analytics, swipe up links in Instagram Stories, and even the ability to auto publish to Instagram with Later! . Take a look at how travel company G Adventures always uses relevant hashtags on their posts: . Could Instagram myths be holding you back from growing your business?

KLM’s Social Flight of Fancy

Convince & Convert

We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. Daniel Lemin is Strategy & Analytics Lead at Convince & Convert.

Instagram Stories Views Are Down – Here’s How to Fix It

Later

Here are our top 6 tips: How to Increase Instagram Stories Views #1: Review Your Analytics. Instagram growth starts with understanding your Instagram analytics, and it’s no different for stories. Have you noticed a recent drop in your Instagram Stories views?

What Is an API & Why Does It Matter for Social Media?

Sprout Social

When airlines share data about flights and prices, travel aggregating sites can compile them all and help you compare. Analytics Sprout EngineeringYour Internet experience runs on APIs.

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Do Social Referrals Affect Organic Traffic?

Convince & Convert

He gave a great example about how he was a social referral to a travel bag manufacturer’s website, but instead of making the purchase himself, he emailed the link to his wife who ended up purchasing the bag for him as a gift. Segmenting This Audience in Google Analytics.

How to Create Facebook Reports with Sprout Social

Sprout Social

Reporting and analytics are key to any social strategy. A glimpse at how your content is traveling across Facebook by looking at how information is shared. Social Media Analytics & Reporting Guide.

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10 Pinterest statistics marketers must know in 2019

Sprout Social

It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to. Travelers are 2x more likely to use Pinterest. For example, in 2018, Pinterest found that travelers are two times more likely to use Pinterest over standard online travel sites. Pinterest Publishing Analytics Pinterest Pinboards Pinterest Pins Pinterest Rich Pins

What’s Next for Social Data Intelligence

Convince & Convert

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. For us at Talkwalker , data integrity comes from understanding our customers‘ needs and the sector’s direction of travel.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design CRM Focus Groups Search Websites

How Social Referrals Impact Your Organic Traffic

Convince & Convert

He gave a great example about how he was a social referral to a travel bag manufacturer’s website, but instead of making the purchase himself, he emailed the link to his wife who ended up purchasing the bag for him as a gift. How to Segment This Audience in Google Analytics.

How Promotion Affects Engagement for Malaysian Insurance Brands

Unmetric

They have Posts that target the young travellers , new parents , those who are searching for the perfect retirement plan etc. You’ll find answers to all your social media analytics doubts there. Campaign Analysis insurance brands Social Media Analytics social media report

Jake's Take: A Slew of Social Network Ideas

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media? Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence.

Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? Since I’ll be traveling, my good friend Sean Williams – another smartie – will step in to guest-moderate #measurePR.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

News can travel extremely fast through social media. more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages.

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What Is A Heat Map?

Small Business Mavericks

It can show you where the most mouse movements occur, which indicates where users’ eyeballs travel, and even which links are clicked on the most. Tracking & Analytics analytics content heat maps links SEOIf you are new to Internet marketing or website development, or you just simply have stuck to the basics, then you might wonder what a heat map is and how it can help you improve your website and lead to greater revenues. Even increase your ROI.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics.

The Audience (Formerly Known As The Audience)

Twist Image

The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Immediately, a persona of the modern business traveller was being compiled in my mind's eye. Do you see this modern business traveller persona in your mind's eye? As I sat in the airport lounge (the modern business traveller's home away from home), I reflected on my conversation with this CMO and looked around. analytics.

Klout and Kred – Social Influence Comparison

Akamai Marketing

I still understand the value of measuring influence from the perspective of brands and analytics. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes.

5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

In January, the United States Centers for Disease Control and Prevention (CDC) issued a travel warning , and some countries have advised women to postpone getting pregnant altogether until the risks are better understood. As the 2016 Olympic Games in Rio de Janeiro are only a few months away, health officials have voiced concern over the outbreak and potential global repercussions of such a large-scale event where many people travel to and from the country.

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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Once the team was on the mainland, it was “all bus, all day” as the caucus went from early morning local shows to day-time meetings with travel and tourism promoters bringing Aloha and sunshine at each stop.