Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze?

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Analysis Data Sentiment Metrics 69

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Brand sentiment. Impressions and video views. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

Microsoft 112

Microsoft Analytics Metrics Data 112

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. The key to online brand reputation management is to be proactive on social by building your brand and monitoring sentiment. If sentiment is trending up or down. Social analytics. Now you have to maintain the momentum and manage your brand reputation.

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Reputation Sentiment Loyalty Nielsen 89

Sprout Social

SEPTEMBER 29, 2022

The participants who imagined getting few likes had far greater negative sentiments than positive, especially in those more susceptible to feedback. There’s very little importance when measuring the overall performance of your Instagram marketing efforts. In the Settings menu, tap Privacy. How to hide likes on Instagram.

Instagram 106

Instagram How To Comparison Metrics 106

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Shoppable social ads have also, in the words of Meagen Johnson at Havas Media , “collapsed the marketing funnel”.

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Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Sentiment shows how people feel about your business.

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Report Social Media Metrics How To 52

Hootsuite

MARCH 15, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Especially if the sentiment is positive, be sure to reply to these mentions! Open Twitter Analytics.

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Twitter HootSuite Notification Analytics 145

Twist Image

MARCH 29, 2018

At what price marketing? It also feels like there is a general sentiment of "enough is enough." As a marketing professional, I know what comes next: Government intervention and regulation. As a marketing professional, I know what comes next: Government intervention and regulation. It's not just marketers.

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Issues Content Privacy Journal 55

Hootsuite

MAY 1, 2023

the marketing team, legal department, outside clients, etc.) Analytics and optimization: Monitoring analytics from each piece of content and optimizing future content. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions.

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Template Templates Social Media Tips 134

Later

DECEMBER 12, 2018

“ While user engagement with IGTV has been fairly disappointing so far, I expect Instagram to improve the functionality and visibility of IGTV content and put a lot more money behind getting brands to make use of the feature,” predicts Michael Edelmann, senior marketing manager at The Business of Fashion , .

Instagram 90

Instagram Authentication Influencer Analytics 90

Bill Hartzer

MAY 26, 2010

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.

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Cymfony Social Media Tools SM2 152

Sprout Social

APRIL 15, 2024

Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies. Here’s an example: “(Your company name) values your business and understands how important the privacy of your information is. ” Then, think about next steps.

Press Release 93

Press Release Banking Reputation Marketing 93

Sprout Social

FEBRUARY 25, 2019

It’s used by companies around the world to understand their customers better and inform their next marketing step. Listening gives you a better perspective on how customers feel about you (brand perception) or shapes your next marketing campaign. Listening on Facebook is a step up from monitoring and taking action. Ingenius: Storage.

Facebook 93

Facebook Review Overview Press Release 93

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

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Social Media Sentiment Reputation Analysis 52

Hootsuite

JUNE 14, 2023

In today’s economic market, avoiding problems before they develop into full-scale crises is more important than ever. Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. But how can you stay informed when there’s so much going on?

Banking 80

Banking Social Media HootSuite Sentiment 80

Hootsuite

DECEMBER 8, 2021

Most businesses have come around to the idea that social media marketing can have immense value for their brand. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing. There are also tools for performing social media sentiment analysis.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Sprout Social

MAY 10, 2023

Review management vs. reputation management Top review management software in the market How to find the best review management software Choose a review management software designed for top platforms Why do companies need review management software? Use these insights to influence other marketing efforts and areas of your business.

Software 98

Software Review Reputation How To 98

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Use feedback as a marketing asset Did you know Google reviews work as social proof? How to automate Google review management Automation is the backbone of modern marketing — especially when it comes to streamlining processes and executing tasks at scale.

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Review Google Brands Sentiment 84

Sprout Social

FEBRUARY 13, 2023

Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. Customer data helps your brand narrow-in on your ideal target audience with your marketing and sales tactics. Collecting and managing customer data is ubiquitous in our digital-forward world.

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Data Social Media Tips Metrics 107

Hootsuite

MAY 5, 2021

Social media has become a critical marketing and communication tool for companies of all sizes. A quick 15-minute meeting between the head of social marketing and the CMO is an effective way to align priorities. Be sure to disclose sponsorships, influencer relationships and other marketing agreements. Source: Marketo.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. But how do you start marketing to them? And the answers will help you do more than just market to Gen Z. Here’s what you need to know if you want to make meaningful connections with the next most important generation on the market. You know it’s coming.

Marketing 111

Marketing Survey Mobile Trends 111

Convince & Convert

MARCH 28, 2016

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Brand Sentiment. Digital Marketing Staples. What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. Conversions.

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Metrics Marketing Analytics Sentiment 60

Keyhole.co

OCTOBER 31, 2023

To leverage this appeal, businesses have also flocked to the platform for social media marketing. Let’s find out — Historical analysis By accessing your old tweets, marketers can run historical analyses and identify past trends and patterns that drove engagement. Click on “Download an archive of your data.” Click on “Request archive.”

Data 52

Data Twitter How To Reputation 52

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Making assumptions is a dangerous game for marketers. If not, we don’t blame you.

Social Media 112

Social Media Strategy Marketing How To 112

Hootsuite

NOVEMBER 5, 2020

Confidentiality: Protections for privacy and proprietary information. Adobe Analytics. Adobe Analytics was authorized in 2019. The post FedRAMP Certification: What Is It, Why It Matters, and Who Has It appeared first on Social Media Marketing & Management Dashboard. Availability: Timely and reliable access to data.

Applications 128

Applications Process Software Metadata 128

Laurel Papworth

JUNE 9, 2023

How will we adapt to artificial intelligence, especially in a job market that suddenly looks VERY different? Open up chatGPT, ask it to do something, write me a marketing plan, critique this statement, both positive and negative, roleplay my editor, and the response back will mean that the job is done faster.

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Avatar System Data Course 98

Hootsuite

MARCH 26, 2020

A lot of social media marketers—private or public—make the mistake of making posts before they even know what their audience wants to see from them. Remaining compliant with privacy requirements is critical for any government body. Simple: Your audience will tell you what they want to hear. Remain compliant. Try it free today.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

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Telecommunications Wireless Software Applications 218

Hootsuite

JULY 4, 2023

For example, Australia’s privacy and public data policies require social content to be archived in Australian data centers. If constituents are responding to one another, that comment might be seen to provide identifiable information about a third party that violates privacy regulations, or to indicate a threat to another commenter.

Metadata 17

Metadata Social Media HootSuite Policies 17

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

MARCH 3, 2015

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Expert Twitter Marketing Tips and Tactics. Image credit: Buffer.

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Tips Twitter How To Hashtag 100

Hootsuite

MAY 29, 2023

Still, while social media AI tools are becoming commonplace, there are a lot of unknowns when it comes to AI safety, security, and privacy. Image creation Content sourcing is one of the biggest bottlenecks for marketers and social media managers. This year, #AI , Security, and #Privacy were the big drivers.

Social Media 71

Social Media HootSuite Privacy How To 71

Hootsuite

SEPTEMBER 2, 2020

Click Privacy. Using Instagram analytics tools , such as Instagram Insights, will help your brand find useful data such as: Follower demographics. Hootsuite combines the scheduling of Instagram posts and Instagram analytics. A ranking of Instagram comments by positive or negative sentiment. Click Comments. Get Started.

Instagram 143

Instagram How To HootSuite Geotagging 143

Hootsuite

SEPTEMBER 21, 2020

Social media marketing for nonprofits allows you to share your message on a global and local level. Facebook and Instagram nonprofit resources: Take Facebook Blueprint Free Online Training courses, especially Nonprofit Marketing. TikTok nonprofit resources: Inquire about TikTok For Good account management and analytics assistance.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Sprout Social

JANUARY 26, 2021

Social media marketing isn’t just about talking to your customers and fans, but also with them. While a lot of those conversations happen in public comment sections, Instagram DMs for business afford people privacy that the comments section does not. Other times it’s because of a customer service issue or privacy issue.

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Template Templates Instagram FAQ 137