Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Building a data-driven marketing culture.

Data 101

Data Skills Meme Social Media Management 101

Social Media Strategies Summit

SEPTEMBER 14, 2021

Stephanie Hill , Social Media Lead for the National Institutes of Health’s All of Us Research Program. Simply put, we’ve almost become desensitized to online content, which makes it extremely difficult for social media managers to cut through the noise and build a connection with their audiences.

Brands 288

Brands Meme Research Social Media 288

Unmetric

MAY 31, 2019

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. Who is Nesamani?

Meme 103

Meme Insurance Brands Construction 103

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Minutes 5-10: Analyze and plan. Purchase Intent.

Social Media 145

Social Media HootSuite Template Templates 145

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

JANUARY 6, 2022

Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. As COVID restrictions loosened in fall 2021, people started using social media in different ways. Get Started.

Engagement 131

Engagement Instagram HootSuite Meme 131

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

B2B 136

B2B Social Media Strategy LinkedIn 136

Unmetric

JULY 29, 2019

The hotel charged the actor 442 rupees (a little over $6) for just two bananas – not gold plated bananas or some super-rare breed, just regular old bananas you can get for 10 rupees at the local veg market. The post Brands go bananas over #RahulBoseMoment appeared first on Unmetric Social Media Analytics Blog.

Brands 121

Brands Hotels Trends Meme 121

Ignite Social Media

NOVEMBER 5, 2020

The need for brands to have an active and engaging social media presence is essential now more than ever. That said, for those of us who work in the world of social media marketing, finding a work-life balance can be difficult these days. Sara, Community Manager. Meghan, Director, Community Management.

Social Media 171

Social Media Tips Curation Feed 171

Sprout Social

SEPTEMBER 30, 2021

Social commerce is on the rise too, with 63% buying from social in the last year. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Keyhole.co

JANUARY 18, 2024

For example, here’s what the landing page of the same company (FrameStores) looks like: This social media management tool becomes their digital gateway, directing Instagram traffic and followers to explore their website or visit their brick-and-mortar stores. And that’s where Keyhole steps‌ in.

Instagram 52

Instagram How To Insurance Findability 52

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

Social Media 59

Social Media Apple Trends Reputation 59

Hootsuite

JANUARY 11, 2023

Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. Kapwing’s TikTok templates are full of trending challenges, sound bytes, and memes. But if you’re a part of a larger corporation, you can absorb this cost into your marketing budget. Why should you use TikTok templates?

Template 102

Template Templates Vimeo Cost 102

Oktopost

FEBRUARY 23, 2021

Businesses of all sizes now understand how important it is to engage in social media marketing. Almost half of the world’s people are on social media. More than 50% of them use social media to research products they’re thinking of buying. How to Perform a Social Media Audit.

Social Media 62

Social Media Metrics CPA ROI 62

Later

JUNE 5, 2019

But if you make the switch to an Instagram business profile or creator profile, you’ll have access to tons of cool features, tools, and more detailed analytics that can help you grow your brand. Sign up for Later to start scheduling Instagram posts, planning your feed, and optimizing your performance with analytics – for free!

Instagram 103

Instagram Analytics Metrics Features 103

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. Facebook Page Management.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 102

Analytics Tools Facebook HootSuite 102

agora pulse

DECEMBER 23, 2019

Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Buffer Social

JULY 28, 2016

Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. People get social media. But it seems many are still bewildered by social media marketing. 3 Guidelines for Talking to Anyone About Social Media.

Social Media 76

Social Media Marketing Team Guidelines 76

Buffer Social

DECEMBER 21, 2022

I’m Mitra , the social media manager here at Buffer, and this is my first blog post! Today I’m sharing Buffer’s top performing social posts from each platform and will give you an analysis into why I think these posts performed so well. This was a fun one. We use views to gauge our success on the app.

Social Media Management 88

Social Media Management Social Media Meme Metrics 88

Oktopost

APRIL 4, 2023

Social media has changed so much in just fifteen to twenty years. Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. After all, influencer marketing is not without its risks.

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Communication. Resources to build your communication skills.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

Hootsuite

SEPTEMBER 16, 2020

So watch when your followers are online, pay attention to analytics , and experiment with your positing schedule to discover what their content tipping point is. Ignoring analytics. Speaking of analytics : another big mistake marketers make on Instagram is to ignore the data. Also, have I ever watched a football game?

Instagram 145

Instagram HootSuite Marketing Hashtag 145

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 95

Communities Social Media Management HootSuite Skills 95

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Find out why you need to invest in your social team—and how to do it. In fact, social media managers are a core part of the modern marketing department.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. A Quick Start Guide to Social Reports.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Jeff Esposito

JANUARY 8, 2014

The new algorithm will only post content that is relevant to the end-user, meaning users get the content they care about, not the content that games the Edgerank by hopping on memes or posting cute babies or puppies (if you want more details, you can click here , here or here ). Oh yeah, Mashable said it was cool. Am I right?

Meme 54

Meme Real Estate MySpace Organization 54

Sprout Social

APRIL 30, 2018

The concept of hiring a dedicated social media manager was almost unheard of a decade ago. The average business is pouring hours upon hours per week into social media as ad budgets are on the rise. Not all businesses are exactly clear on how to hire a social media manager. The problem?

Social Media Management 96

Social Media Management Social Media How To Hubspot 96

Hootsuite

MAY 23, 2023

Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. You’ll find a range of solutions, from the nuts and bolts that solopreneurs and small marketing teams need to the heavy-duty equipment that keeps large corporations running smoothly. That was the last tool joke.

Tools 107

Tools HootSuite Content Meme 107

Hootsuite

OCTOBER 12, 2023

Minute 3-8: Analyze your findings Your next five minutes of managing business social media accounts involves analyzing your findings. Doing this will help you fine-tune your social listening process and marketing efforts. Or, maybe they’ll inspire content for your next marketing campaign.

Social Media 120

Social Media HootSuite How To Template 120

Keyhole.co

MAY 2, 2023

Being a marketer, you can’t afford to play sneaky. They struggle to monitor their social media presence online and tend to miss out on meteoric opportunities. Thanks to umpteen social media analytics tools, the analogy is starting to change for good.

Analytics 52

Analytics Report Social Media Tools 52

Social Media Strategies Summit

AUGUST 17, 2023

As marketers, we have more data at our fingertips than ever before. Yet research from Sprout Social reveals that proving ROI is consistently one of the biggest challenges for social media teams. But it’s built into pretty much every social media management tool and some social media platforms.

Metrics 130

Metrics Social Media Sentiment ROI 130

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing.

LinkedIn 91

LinkedIn How To Collaboration Analytics 91

Hootsuite

OCTOBER 30, 2023

The best social media content calendar tools provide additional features like suggestions for the best time to post your content and customization options to help you tailor your posts for each platform. In short, social media calendar tools are a must for busy social media managers who need to execute a multi-platform strategy. #1

Organization 98

Organization Social Media Tools HootSuite 98

Buffer Social

JULY 31, 2023

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

Social Media 81

Social Media Strategy UGC Meme 81