Social Media Management 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Are you now handling social media in-house? Learn the basics of social media management for businesses and agencies in this invaluable guide. Social Media Planning. To get started with social media planning, follow these five steps.

Facebook 101: What Every Smart Social Media Manager Needs to Know

agora pulse

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox.

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25 brands every social media manager should follow on social

Unmetric

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? Find out which famous brands you should follow and what their social strategies are.

7 Warning Signs That Your Blog Needs Better Social Media Management

Idaconcpts

There is no one way to do social media right, but there are a million ways to get it wrong. If you’re guilty of any of the offences below, it’s time to step up your social media game and start getting the results your blog deserves. Your social media feeds are deserted.

9 skills every social media manager must have

Sprout Social

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social.

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How to Hire a Social Media Manager: A Recruiter’s Guide

Sprout Social

The concept of hiring a dedicated social media manager was almost unheard of a decade ago. The average business is pouring hours upon hours per week into social media as ad budgets are on the rise. From providing swift customer service to rolling out ad campaigns, the role of social media manager isn’t something to pass off to an intern or treat as an afterthought. Check out this recent listing on LinkedIn for a social media manager.

11 ways social data can take you and your business to the next level

Sprout Social

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Analytics

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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. Social media piggybacking. Every social media manager, including yours truly, is out there trying to craft contagious content.

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Here’s Why Your Facebook Stats Are Declining (+ How to Fix it!)

Later

In this post, we’ll dig into why Facebook made this change to their analytics, along with 5 easy ways to boost your Page performance so you can stay right on track: Seeing a Decline in Your Facebook Stats? Ready to get more customers from social media?

Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform. Analytics.

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important.

Top 12 Blog Posts Of 2012

Firebelly

Pinterest, Instagram and memes were popular topics. Sh*t Social Media People Say. Facebook Page Management Tip: Ask For A Different Perspective. 2 Cool (And Free) Instagram Analytics Tools. Social Media Manager: How People See Me & What They Think I Do.

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Brands go bananas over #RahulBoseMoment

Unmetric

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far. The post Brands go bananas over #RahulBoseMoment appeared first on Unmetric Social Media Analytics Blog.

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Association Social Media: American Occupational Therapy Association (AOTA)

SocialFish

I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. We know the unique requirements for social communications at all levels of government.

What Are You Looking Forward to in Social Media in 2020?: Experts Round-Up

agora pulse

We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social.

How to Bulk Schedule Social Media Posts (Up to 350!) and Save Time

Hootsuite

Scheduling social media messages in bulk saves you time to focus on important things like customer research, building engagement, and creating new memes to share on your office Slack channel. Let’s walk through exactly how you can bulk schedule social media posts on Hootsuite.

Should You Switch to an Instagram Business Profile?

Later

But if you make the switch to an Instagram business profile or creator profile, you’ll have access to tons of cool features, tools, and more detailed analytics that can help you grow your brand. Announced earlier this year, at #F82019 (the Facebook Developer Conference) , Facebook shared that, like Instagram business profiles, creator profiles will have access to a number of exclusive features and in-depth analytics, but there are also some big differences between the profile types.

Everything Social Marketers Need to Know About Generation Z

Hootsuite

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. Gen Zers crave hyper-personal experiences on social media, but they’re also keen to protect their privacy. Social Strategy

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)

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How to Get Verified on Instagram in 3 Simple Steps

Hootsuite

Instagram says it does not verify general interest accounts like meme roundups. Category: You can choose from news/media, sports, government/politics, music, fashion, entertainment, blogger/influencer, business/brand/organization, or other. Social Strategy

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020.

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)

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Everything You Need to Know About the Byte App, the New Vine

Hootsuite

Byte is a new social media app, released on January 24, 2020 , that lets users upload six-second videos. Now that it’s live, here’s everything you need to know about Byte, the newest social media platform in 2020. Ad campaigns will be managed through their Partner Program.

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6 Chrome Extensions That Are Perfect for Content Marketers

SocialFish

The “Share” button lets you share and schedule content on your social media accounts through the web app. Sniply also shortens the URL, so you can keep track of analytics to see how your links are performing. Aditi Prakhash writes for Godot Media. Cool Social Tools

9 Unique Ways to Explain Social Media Marketing to Pretty Much Anyone (Even Your Boss)

Buffer Social

Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. People get social media. But it seems many are still bewildered by social media marketing. A Hiring Manager.

Fetching Friday – Resources Mashup & Best Keynote at Blog World

Kikolani

How to measure blog conversion – a simple step-by-step guide to establish a blog conversion strategy and measure it by setting Google Analytics Goals. Search Engines / SEO / Analytics. Social Media / Social Networking. Meet Meme.

15 Simple Ways to Increase Instagram Engagement

Hootsuite

Want to know how to measure engagement for other social media platforms? We show you how to measure social engagement for Facebook, Twitter, Snapchat here. You need to use analytics tools to access accurate Instagram metrics. Hootsuite Analytics. Be social!

15 Ways to Make Your Social Media Strategy a Complete Fail

Writtent Blog

In fact, recent studies by Manta have found that 60% of small businesses have yet to see a significant ROI from their social media strategy. According to Social Media Guru Ted Rubin , the problem has everything to do with faulty company strategies. Social Media Marketing

How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

A social media content calendar is like the Marie Kondo of your entire social media strategy. We’ll also list our favorite social media content calendar apps. Oh, and we’ve built some free social media content calendar templates to get you started.

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

Because engagement on social media translates into awareness and increased reach. Use them to generate 5, 10, 15 new ways to share content across social media. Go through your Twitter Analytics and choose tweets that were successful the first time around.

How to Use Social Media for Small Business: 11 Simple Tips

Hootsuite

Nearly three-quarters of American adults use social media—making it a critical part of any business strategy. Indeed, social media is one of the best ways to connect with people who already love your brand. Getting started with social doesn’t have to be scary or expensive.

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

Because engagement on social media translates into awareness and increased reach. Use them to generate 5, 10, 15 new ways to share content across social media. Go through your Twitter Analytics and choose tweets that were successful the first time around.

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention ( Peach ) or become part of our daily lives ( Snapchat ). The social media tools landscape can be just as fascinating — and robust!

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

The new algorithm will only post content that is relevant to the end-user, meaning users get the content they care about, not the content that games the Edgerank by hopping on memes or posting cute babies or puppies (if you want more details, you can click here , here or here ). The change triggered a lot of negative blog posts in the social media and community management communities. Facebook is the world’s largest social network.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

Social Media. The successful people on social media build relationships and add value. The key to social media success is consistency, but achieving it is incredibly time-consuming. Use a social media management tool. Web Analytics.

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6 Creative Social Media Tactics to Produce Better Content

Sprout Social

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. Memes.

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12 Tips for Creating Engaging Visual Content on Social Media

Hootsuite

The importance of creating visual content for social media cannot be understated. Strong visual content on social media has the same effect. Bonus: Get the always-up-to-date social media image size cheat sheet. Make visuals part of your social media strategy.

130 most important social media acronyms and slang you should know

Sprout Social

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people.

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A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

Buffer Social

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. After speaking with top brands and marketers from around the globe, we’ve discovered a simple 3-step approach to successful social media advertising.

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