Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”. What do I mean by that?

Engagement 156

Engagement Social Media How To Hubspot 156

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. Here are the top ones: 1.

Small Business 263

Small Business Social Media How To ROI 263

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening? G2Crowd Rating: 4.1.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

Team 109

Team Hubspot Marketing SMS 109

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

Social Media Management 120

Social Media Management Social Media Platform Review 120

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

JANUARY 11, 2024

Food for thought: 39% of consumers expect brands to respond to them on social media within the first two hours. Social customer service software Below, we dig into a list of customer service tools, starting with tools focused on social media. Sixty-nine percent of consumers expect a response within the first day.

Software 85

Software Tools Knowledge Base Hubspot 85

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Campaign 124

Campaign Social Media Marketing Metrics 124

Social Media Strategies Summit

JULY 28, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. Please describe one of your institution or organization’s social media campaigns that makes you proud. Which social media channel is your favorite and why? This question is easy!

Education 189

Education Authentication Team Hubspot 189

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. This key question starts with identifying your program’s key topics or products. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Think Beyond Social Media. Engagement.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Examples of Social Media Manager Job Descriptions.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103

Postcron

MAY 29, 2018

Are you getting the most out of your social media strategy? As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Because your competitors probably are, which means your social media strategy needs to keep pace.

Social Media 56

Social Media Hubspot Groups Groups 56

Oktopost

JULY 22, 2021

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. Social CRM: What Is It?

Social CRM 96

Social CRM B2B How To Patterns 96

Absolute PA

JUNE 13, 2014

You’ve probably heard that it’s not very effective to hard sell on social media. That’s all true – but we’re not using our social media networks just for fun! This has got to be the biggest issue facing small business social media users on a daily basis. We all want our social media profiles to be top notch.

Social Media 84

Social Media Hubspot Marketing Newsletter 84

Convince & Convert

APRIL 11, 2016

While we are on the subject of March Madness, it was interesting to see how brands took to social media during last week’s NCAA championship game. The antiperspirant company utilized Lightwave, a new bio-analytics technology that measured everything from reactions to buzzers, to the crowds doing the wave.

Conversation 60

Conversation Hubspot Hashtag Sports 60

Keyhole.co

NOVEMBER 29, 2023

Try answering these questions to get a grip on your current status. YouTube Studio A tool from YouTube itself, YouTube Analytics , should be your first to-go choice. A few tracking platforms might only give you analytics once you reach a certain number of views or subscribers. Is your video lengthy or short? to 6:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Buffer Social

MARCH 27, 2018

These strategies help me uncover the types of social media content that our audience loves to engage with and share. Use your analytics. One of the best ways to find out what your audience likes (or what works for you) is to use your analytics. In your business account, tap on the analytics icon on your profile.

Content 110

Content How To Overview Analytics 110

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Buffer Social

JANUARY 18, 2017

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Sprout Social

JULY 7, 2021

A marketing tech stack represents the collection of tools and software that encompass the marketing side of your business, including: Advertising tools (think: lead capture forms, social media , email automation). Customer data and analytics (think: CRM, Google Analytics). Social media ( Sprout Social ).

Marketing 125

Marketing How To Software Team 125

Keyhole.co

JUNE 9, 2023

Facebook is the real OG when it comes to social media. This is the platform that revealed the potential of what social media platforms are truly capable of. As per social media statistics , more than 2.8 Now the next question that comes to mind is how you even know when your audience is active.

Facebook 52

Facebook Guidelines Activities Feed 52

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Marketing data and analytics classes (18-24). What Is Social?

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Google Analytics ) to the lesser-known (e.g., 4 Business Blogging Best Practices by HubSpot Blog. Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Tweet This!

Alltop 148

Alltop Tips Hubspot Directory 148

Keyhole.co

JUNE 2, 2022

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. Source: Hubspot. Influencer marketing is a marketing strategy where a social media influencer promotes a product from a company.

B2B 59

B2B Influencer Marketing ROI 59

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. Be helpful.

LinkedIn 113

LinkedIn Tips Skills URL 113

Likeable

JUNE 7, 2021

It’s no secret that social media has become a playground for targeted advertising over the last decade. The exponential growth of this feature and ubiquity of ads on social media both raise the question: Do people even like it? Subscribe to our newsletter to stay up to date with the latest in social media.

Hubspot 52

Hubspot Survey Privacy Groups 52

Sprout Social

MAY 5, 2021

Social media posts. Some examples of sales enablement content that’s prime for social media include: Blog posts. Top-of-the-funnel content published to social media allows you to introduce customers to your business and put them on the path toward becoming qualified leads. Landing pages. Blog posts.

Data 116

Data Marketing How To Collaboration 116

Convince & Convert

FEBRUARY 28, 2012

Although specialists, connectors, and soloists can still excel with focused competencies and service offerings, disruptors are built on the versatility of social-media and tech-savvy professionals. Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing.

CPM 137

CPM Compete Marketing Hubspot 137

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Buffer Social

SEPTEMBER 15, 2016

What are some of the accounts you love to follow on social media? Content curation on social media is a great way to provide value to your audience and build your own brand. If you have any questions for us, feel free to drop us a line in the comments and we’ll respond right away! Dharmesh Shah.

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Curation Social Media Content Startup 40