Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

8 Instagram Analytics Tools to Help You Grow in 2019

Later

Looking for an Instagram analytics tool to help you grow your account in 2019? One of our biggest Instagram predictions for 2019 is that businesses will be investing a lot more time and energy into tracking their Instagram analytics and optimizing posts based on their learnings from the data.

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Facebook Real-Time Analytics

Mindjumpers

Now Facebook has introduced Insights for Websites to give you statistics on how people interact with your content and to help you optimize your website real-time. The Insights gives you statistics for Like button, Comments box, Popular pages, Demographics and Organic sharing.

Google Analytics Unveils a Set of Social Reports

Mindjumpers

Since customers engage with social media at a very nascent or initial stage of their purchase decision, it is difficult to quantify the value it drives to business, through the different channels as well as website.

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10 Pinterest statistics marketers must know in 2019

Sprout Social

Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. Combined with millennials’ tendency to research products on social before buying, brands have a strong opportunity to connect with their most interested and engaged audiences on the platform.

How to Increase Engagement on Instagram with Later

Later

Wondering how to increase engagement on Instagram? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, growing your Instagram engagement can sometimes feel like an uphill battle. Ready to increase your Instagram engagement?

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. What if none of them ever engages with your posts? Engagement. Deep Video Statistics.

9 New Social Media Statistics and What They Really Mean

Convince & Convert

The full report is 50 pages, and I’m certain that you’ll find a variety of interesting statistical bon mots within its confines. But for Convince & Convert readers, here are the 9 social media statistics I find most interesting, and what they really mean.

10 LinkedIn Statistics for Social Media Managers to Keep in Mind [Infographic]

agora pulse

The following LinkedIn infographic from Oberlo highlights the top 10 statistics that everyone in the marketing space should know. For example, one LinkedIn statistic to know is: The average user spends 6 minutes and 7 seconds on LinkedIn. . Want to know more LinkedIn statistics?

Guide to Understanding Pinterest Analytics

Sprout Social

The key to confirming that your new social content strategy works is through understanding your analytics reports. In this Pinterest guide, we’ll walk through how to read the networks’ analytics. Pinterest Analytics Requirements. Pinterest Analytics Glossary.

You Want These Facebook Engagement Rates: Our Social Media Expert Roundup

agora pulse

Do you have a clue about what Facebook engagement rates you should be aiming for with your posts? With the advent of Facebook Reactions , engagement rates can help you better understand how your content impacts your audience. Any consensus on the elusive Facebook engagement rate?

Instagram Analytics for Business

Pixlee

Instagram analytics provide insight into who your followers are, when they’re active online, and how many people view each post. These insights are valuable to understand who your followers are and what posts drive the most engagement. With the right tools, you can track analytics on Instagram and find the best ways to drive engagement with your customers. Analytics for Instagram measure several important metrics that are incredibly useful for business.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

You should have already heard this statistic: over 1.8 Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. Assess Reach vs. Engagement.

5 Ways Analytics Are Important To Your Local Business

Small Business Mavericks

You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. Here are 5 ways analytics are important to local businesses: Track local engagement – Your website sits on the World Wide Web, but your business is local. You can track your local visitors, reach, and local engagement with analytics. Mobile traffic is relevant – Mobile engagement is not going away.

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are Some Key Performing Indicators of Social Media Engagement that you may consider measuring: Bookmarks (onsite, offsite).

5 Free Hashtag Analytics Tools That Every Brand Needs

Pixlee

In order to monitor and track the hashtags associated with your brand, check out Pixlee’s list of the 5 free hashtag analytics tools that every brand needs in order to never miss a trending topic or brand ambassador mention ever again. Pixlee’s Free Instagram Analytics .

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter. Tweet length vs. engagement.

Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

The best way to “go viral” is to engage millions of users, each of whom share through small networks. One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes.

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. What if none of them ever engages with your posts? Engagement. Deep Video Statistics.

8 Facebook analytics tools to help you rise in the algorithm

Sprout Social

According to a recent report by Facebook management, the platform saw a significant increase in revenue (29% year-over-year), ad impressions (37%) and overall engagement during Q3 2019. Take a deep dive into your data with these Facebook analytics tools. Facebook is full of surprises.

The Hitchhiker’s Guide to Tracking Website Engagement

Convince & Convert

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers.

The Hitchhiker’s Guide to to Tracking Website Engagement

Convince & Convert

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers.

5 Goals Every Blogger Should Set Up in Google Analytics

ProBlogger

It’s also important to have a social media presence and to write engaging articles. Whether they are simple goals like attracting readers and engaging visitors, or bigger goals, like increasing conversion rate, you need to have them on paper. Measure your engaged visitors.

5 Easy Ways to Get Better Instagram Engagement

agora pulse

Say goodbye to the “King of Engagement.” ” Social analytics and reporting firm Locowise recently revealed that Instagram engagement continues to trend downward. . Make sure you monitor your Instagram engagement statistics.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

The best way to “go viral” is to engage millions of users, each of whom share through small networks. One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes.

10 Ways to Increase Facebook Engagement that Work

Sprout Social

Have you noticed your Facebook engagement has been on a downward spiral lately? For example, Facebook is explicitly fighting against engagement bait and spammy tactics which they see as undercutting their algorithm. Let’s take a look at how to increase engagement on Facebook: 1.

15 Simple Ways to Increase Instagram Engagement

Hootsuite

Increasing Instagram engagement takes time and it takes effort. In this article, you’ll learn what Instagram engagement means, different ways of measuring your engagement rate on Instagram, and 15 simple things you can do to increase your brand’s Instagram engagement.

6 Things You Must Do to Find out if Your Content is Engaging

Razor Social

You share it with the world and hope to engage your audience. Which signals do you look at to understand if your content is actually engaging? In this article, we’ll share some valuable tips on how you can figure out if your content is doing a good job at engaging your audience.

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. Some of these are outputs and outtakes, but a good number of them are outcomes: what did people do as a result of reading your content or engaging with you on a social site?

Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

Here is a roundup of some recent Facebook changes and useful Facebook utilities and statistics and their implications on business. 11 Facebook Features & Statistics Businesses Can leverage: General search engine queries on Facebook are growing (Google’s nemesis?).

The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team!

Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof

Kikolani

Tweet, Like, and vote on Blog Engage using the buttons below! 50 Google Analytics Resources – The 2011 Edition – 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more!

Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc.

A Daily Social Media Checklist That Will Double Engagement

Rebekah Radice

That process when followed will help blow the lid off your engagement! A Daily Social Media Checklist That Will Double Engagement. What type of content is your audience already engaging with? Look to Ryan Foland, a communication strategist who knows how to engage his audience.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. LinkedIn Statistics. Mobile Marketing Statistics.

New Study Finds You Suck

Waxing UnLyrical

On the whole, people are engaging with the material. Measurement Public Relations Shanan Sorochynski Social Media analytics blogging higher ed metrics performance metric program management statistics

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Should My Business Bother To Have Social Media KPIs?

agora pulse

Engagement. If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table. Engagement. These engagement metrics apply across most social media channels and make great KPIs.

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How Benelli Races Ahead of the Competition on Social Media

Unmetric

The reason why each of these brands get varying levels of engagement is explored here. DSK Benelli India engaged best with its Fans, over the course of the month. Why is Benelli so engaging? Check out the engagement each of these brands received over the course of the month.