Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

8 Instagram Analytics Tools to Help You Grow in 2019

Later

Looking for an Instagram analytics tool to help you grow your account in 2019? One of our biggest Instagram predictions for 2019 is that businesses will be investing a lot more time and energy into tracking their Instagram analytics and optimizing posts based on their learnings from the data.

9 Social Media Statistics Every Marketer Should Know

Likeable

To that end, we’re providing a roundup of the most important social media statistics you should know going into 2019. Uncategorized Consumer Insights Data & Analytics Facebook Instagram Snapchat Strategy Trends YouTubeSocial media is constantly changing.

Facebook Real-Time Analytics

Mindjumpers

Now Facebook has introduced Insights for Websites to give you statistics on how people interact with your content and to help you optimize your website real-time. The Insights gives you statistics for Like button, Comments box, Popular pages, Demographics and Organic sharing.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog.

9 New Social Media Statistics and What They Really Mean

Convince & Convert

The full report is 50 pages, and I’m certain that you’ll find a variety of interesting statistical bon mots within its confines. But for Convince & Convert readers, here are the 9 social media statistics I find most interesting, and what they really mean.

10 Pinterest statistics marketers must know in 2019

Sprout Social

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to. Pinterest statistics suggest that the amount of time you have to capture your customer’s attention is growing. This post 10 Pinterest statistics marketers must know in 2019 originally appeared on Sprout Social.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 21 Social Media Statistics. 5 Digital Marketing Statistics.

Google Analytics Unveils a Set of Social Reports

Mindjumpers

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics.

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How to Use Twitter Analytics: The Complete Guide for Marketers

Hootsuite

If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with.

Happy Birthday, Google Analytics

Small Business Mavericks

Google Analytics turned 10 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. Allows you to determine your ROI by showing you the top statistics on metrics that matter. The harsh reality is that analytics is necessary to the healthy growth of your business. The Best of Google Analytics.

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. Deep Video Statistics. You’ll find all these statistics on the insights link under your video post.

Social Search Statistics from SES Chicago

Firebelly

Main | 5 Ways to Fan the Viral Flame » December 15, 2009 Social Search Statistics from SES Chicago I'm a numbers nerd.   Chad Richards Posted in Search Engine Strategies , Social Search | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Social Search Statistics from SES Chicago : Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

You should have already heard this statistic: over 1.8 Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for.

Instagram Analytics for Business

Pixlee

Instagram analytics provide insight into who your followers are, when they’re active online, and how many people view each post. With the right tools, you can track analytics on Instagram and find the best ways to drive engagement with your customers. Analytics for Instagram measure several important metrics that are incredibly useful for business. Hashtag Statistics: Users can view which hashtags were the most popular -- overall and by individual post.

The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Read her post on Google Analytics Social Reports.

5 Free Alternatives To Google Analytics

Small Business Mavericks

I’m not suggesting you should give up on Google Analytics, especially now that they are in the process of rolling out Universal Analytics , but if you do decide to look around for other analytics services, here are five free alternatives to Google Analytics you might consider. Clicky – Clicky is one of the more popular Google Analytics alternatives. Mixpanel – Mixpanel offers analytics for events management.

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

The ProBlogger Podcast: Digging into Statistics

ProBlogger

In the show notes I also link to a post I published recently that gives you an overview of how I use Google Analytics to do this kind of investigation, and I’ll describe how and why these are the metrics I choose to keep tabs on. So open up Google Analytics and take a little dig with me.

How To See Analytics on Google+ Posts

Bill Hartzer

Google+ does not really give you specific analytics per se, they don’t give you a page where you can see a list of posts and how they did (at least not yet). Let’s look at the analytics or stats for one of my recent posts on Google+ and see the information that we can get from it.

5 Free Hashtag Analytics Tools That Every Brand Needs

Pixlee

In order to monitor and track the hashtags associated with your brand, check out Pixlee’s list of the 5 free hashtag analytics tools that every brand needs in order to never miss a trending topic or brand ambassador mention ever again. Pixlee’s Free Instagram Analytics .

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.

Social Media Analytics: Measuring the Web’s Newest Marketing Frontier

Kikolani

Facebook has long been a thorn in the side of marketing executives who understand the necessity of creating exposure on the popular networking site but who cringe at the thought of being unable to effectively measure ROI through traditional web analytics.

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics.

5 Ways Analytics Are Important To Your Local Business

Small Business Mavericks

You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. Here are 5 ways analytics are important to local businesses: Track local engagement – Your website sits on the World Wide Web, but your business is local. You can track your local visitors, reach, and local engagement with analytics. This is the most important use for analytics.

New Pinterest Analytics Dashboard Tools: How to Use Them

Devumi

The new Pinterest Analytics dashboard will make this even more obvious, and help business accounts on Pinterest thrive. New Pinterest Analytics – Go beyond basic demographics. Related post: New Instagram Ad Analytics Tools Introduced. Pinterest Analytics as a tool.

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. Deep Video Statistics. You’ll find all these statistics on the insights link under your video post.

5 Goals Every Blogger Should Set Up in Google Analytics

ProBlogger

The simplest way to do this is by using Google Analytics. Google Analytics helps you not only see stats about your visitors, but also lets you create and measure your website goals and objectives. How to measure your Google Analytics goals.

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports.

SEO Analytics – A Drop In Traffic Is Not Always Bad News

Small Business Mavericks

Google Analytics is a great tool when used effectively. Using this tool, I could drill down into the various statistics for the both the day before the Penguin update, and for the day after when there was a significant drop in traffic. If this business had kept a closer eye on their search analytics , the fact that almost a third of traffic was coming from Europe may have opened doors for new business.

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. Analytics. Start by learning the basics of Google Analytics. Facebook Insights has a fairly robust set of analytics.

Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

Here is a roundup of some recent Facebook changes and useful Facebook utilities and statistics and their implications on business. 11 Facebook Features & Statistics Businesses Can leverage: General search engine queries on Facebook are growing (Google’s nemesis?).

Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof

Kikolani

50 Google Analytics Resources – The 2011 Edition – 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more!

Three Ways To Wag The Long Tail Of Content

Dave Fleet

social media statistics analyticsTweet.

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports.

The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! Those familiar with social media analytics are often familiar with the patterns associated with post type and performance.