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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. Learn more about the industry and its projections for the future.

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The social media video statistics marketers need to know for 2022

Sprout Social

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics. Facebook video statistics.

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29 Employee Advocacy Statistics for 2022

Oktopost

In this piece, we’ve compiled a list of compelling employee advocacy statistics that make the case for implementing your own employee advocacy program. Jump to a section: Top Employee Advocacy Statistics. Statistics on Social Selling and Thought Leadership. Statistics on Employer Branding and Talent Acquisition.

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Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate

The Realtime Report

Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling.

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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

YouTube user statistics. YouTube usage statistics. YouTube for business statistics. YouTube advertising statistics. YouTube user statistics. YouTube usage statistics. YouTube for business statistics. 70% more YouTube users are engaging with creators and channels. YouTube ad statistics.

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3 Social Media Statistics to Consider in 2020 Strategies

Ignite Social Media

Here are three social media statistics for 2020 that you’ll want to consider when mapping out your strategy. . In 2020, you’ll want to keep a close eye on your engagement metrics to see if in fact your audience has shifted away from traditional likes and comments and towards private sharing. Want to take a deeper dive?

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The social media customer service statistics brands need to know in 2022

Sprout Social

In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. ” Here are examples of their engagement with happy customers: They also use opportunities to promote their in-store options (and their tool to locate one near you).