Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 4 Twitter is developing new analytics dashboards.

Social Networking 150

Social Networking News Aggregator Journal 150

Keyhole.co

FEBRUARY 13, 2024

The users here are socially aware and don’t sugarcoat their feelings, whether it’s political issues or brands. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. Increase lead generation: Track trending topics, keywords, and hashtags.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy. This leads to more targeted, personalized ads.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Keyhole.co

FEBRUARY 20, 2024

By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape. Trendspotting made easy Instagram is a trendsetter platform, and social listening allows you to stay updated on the latest trends, hashtags, and conversations within your industry.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. You can troubleshoot with your customers, fix issues on the fly, and get real-time feedback. People feel much more connected to a brand that actively engages their community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

SocMed Sean

FEBRUARY 15, 2022

As with all social networks, like YouTube and Vine, along with TikTok's popularity have come perception issues. One issue is TikTok’s addictiveness. Another issue is privacy. The hashtag #smallbusiness currently has 25+ billion views on TikTok, so small business owners are using it for brand recognition in new audiences.

Trends 147

Trends Strategy Marketing Authentication 147

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Decide your hashtag. Get your community on board before the tweetathon.

Organization 267

Organization Tips Hashtag URL 267

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. Social media work is about more than just creating on-trend posts.

Team 134

Team Social Media Management Skills Trends 134

Razor Social

SEPTEMBER 21, 2016

As with any other platform, it’s important to take a peek every so often into your analytics to see what is working / not working. What platform analytics are available? To get analytics directly from Instagram, you need to move over to a business profile (i.e. Instagram analytics for business). Iconosquare.

Analytics 40

Analytics Tools Instagram Tips 40

Keyhole.co

JANUARY 16, 2024

With the aid of social media analytics tools , collecting this data is now a breeze. For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. By actively listening in, you can uncover nuggets of information to get the upper hand.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. This can lead to increased visibility, recognition, and influence within their industry or community. Here’s an instance when Amazon replied to a user and addressed the issue.

How To 52

How To Sentiment Reputation Hashtag 52

Keyhole.co

JULY 31, 2023

In the above example where a customer reached out about their tennis shoes that had easily ripped within a year of purchase, Nike’s support team was quick to respond, offering to look into options and displaying a friendly, empathetic, and personalized approach to the customer’s issue.

Examples 52

Examples Social Media Brands Issues 52

agora pulse

AUGUST 17, 2020

But when you add fewer customer support emails as a supplementary goal, your social media managers are going to be encouraged to develop a more personalized approach, where they will have to engage with the community, address customers’ concerns, and answer their questions. Use your on-site analytics. Step 5: Monitor your results.

Social Media 171

Social Media Strategy Marketing How To 171

Oktopost

NOVEMBER 16, 2023

Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. With this knowledge, social media teams communicate with customer success teams to identify common issues proactively and improve processes to address them.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Social listening and hashtags tracking tools can help you monitor these metrics effectively. Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

JANUARY 24, 2022

In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Social media data analytics provide information that helps you understand what’s working. Which hashtags is your audience most likely to engage with? Most social platforms have built-in analytics.

Data 94

Data Social Media HootSuite Template 94

Buffer Social

MARCH 30, 2023

View this post on Instagram A post shared by Radhi Devlukia-Shetty (@radhidevlukia) The more creative you get with your content, the more likely you are to attract new followers and grow your social media community. Buffer’s analytics feature is a great tool to gauge how well your content is performing.

Instagram 88

Instagram Social Media Film Hashtag 88

Sprout Social

MAY 28, 2020

Managing your community and monitoring social for all campaign mentions and engagement opportunities. As a result, 45% of consumers now rely on suggestions in their feed and/or use discovery tools to find new accounts to like and follow, compared only 25% using hashtags for the same purpose.

Campaign 87

Campaign Report Social Media How To 87

Later

MAY 6, 2020

From leveling up your posting schedule to taking part in challenges, and optimizing your hashtags, the creative ways to gain followers and build a TikTok community are endless. But it is a way to build up a community that loves and supports your brand. Tip #4 to Get Followers on TikTok: Use the Right Hashtags.

How To 86

How To UGC Hashtag Trends 86

Pixlee

JUNE 14, 2021

You can use analytics tools like Pixlee to analyze when your audience is most active on Instagram. Ask these individuals if they want to join a community where they get access to exclusive content and engage with people who have similar interests. Few companies or users take the time to build a community and engage with their audience.

Instagram 52

Instagram UGC Apparel Hashtag 52

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Some brands might rightfully second-guess such a bold approach to activism, but TOMS tackles the issue head-on.

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Keyhole.co

NOVEMBER 19, 2023

You can follow Delta’s example by creating responses for common issues, and reacting in a fast and helpful manner. The budget must cover: Ads and Boosted Posts Analytics and Management Tools Any New Position Created due to Strategy If your boss or client does not approve your budget, you may have to adjust the entire strategy.

Template 52

Template Templates Examples Social Media 52

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

MAY 4, 2023

As someone who’s spent a fair share of time working with social media analytics, I’m no stranger to the world of Twitter analytics tools. At Workello, we rely on a variety of tools for Twitter analytics. They have been equally instrumental in helping us identify influencers in the SEO community.

API 52

API Price Marketing Analytics 52

Pixlee

APRIL 17, 2019

Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Throughout the rest of the year, social media managers should focus on leveraging Instagram stories to build community and provide unique and relevant content that seamlessly fits into this medium.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Pixlee

DECEMBER 2, 2020

Social media makes this step very easy, as you can following specific hashtags and monitor your account’s mentions. If you answer them in a timely manner and let them know that you’re working on the issue, they will be more likely to share their opinions on your products and services in the future. . Social monitoring.

Social Media 58

Social Media UGC Proposal Hashtag 58

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Keyhole.co

JANUARY 27, 2023

For starters, you can easily find and connect with the B2B community. Using popular social media analytics tools can make your job easier by automating some of your marketing activities. Try a couple of social media monitoring tools and you’ll be surprised how easy it is to keep track of relevant mentions and hashtags.

ROI 52

ROI B2B Social Media How To 52

Social Media Strategies Summit

FEBRUARY 4, 2021

Hashtags and social media are a match made in heaven, so don’t miss the opportunity to improve the discoverability and community engagement of your business. Choose up to three hashtags, including those that are commonly used in the industry or ones that your target audience would use to search to find you.

B2B 130

B2B LinkedIn Strategy Brands 130

Likeable

MARCH 31, 2021

Social Monitoring: Social monitoring will give you the basics—things like engagement rate, relevant hashtags, or number of mentions. See what issues their customers have with their product. Our community management team reached out to her asking if she’d let Edible Arrangements reshare the photo. Competitive Analysis.

Strategy 106

Strategy Brands Influencer Analysis 106

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos. Adidas (@adidas).

Instagram 60

Instagram Brands Sports Travel 60

Unmetric

NOVEMBER 11, 2016

Take a quick look at the hashtags that appear the most in conversations that involve the brand: You’ll see that in conversations initiated by brands, the most used hashtags are ‘#teamcigna’ and ‘#knowyourbenefits’. The ‘#teamcigna’ hashtag was used by the brand to let their audience meet their various employees.

Social Media 95

Social Media Report Insurance Hashtag 95

Convince & Convert

APRIL 24, 2014

In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation.

Transportation 159

Transportation Sysomos Radian6 RSS 159

Later

SEPTEMBER 12, 2019

Building a loyal fan base and community around your brand. UGC Best Practices #5: Encourage UGC That Builds Community. UGC is also about building a community, so if you’re looking to harness its power, you need to make your audience feel they’re part of something bigger than a simple repost. View this post on Instagram.

UGC 60

UGC Content Instagram Hashtag 60