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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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7 best Facebook analytics tools

Unmetric

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. Here’s a tool to help you get started with Facebook analytics if you have a tight budget because this tool is FREE of cost. G2Crowd Rating: 4.2. Sociograph.

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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

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Instagram automation: Strategy and tools to do it right

Sprout Social

Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized. Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance. We say no—but only if you do it right.

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12 Facebook publishing tools for your brand in 2024

Sprout Social

Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting.

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Social media advertising: how to run a compelling campaign

Sprout Social

If you’re already creating content and nurturing a community without ads, a well-targeted campaign can serve as a shot in the arm to help you grow faster. Include some sort of call-to-action (“try our demo,” “shop now”). On the hunt for traffic, email sign-ups or demo downloads? Direct sales.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. For example, Sprout’s Analytics and Reporting suite compiles high-impact video stats for all of your channels.

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