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Breaking Down The Impact Of Twitter’s API Charges On Marketing [Expert Edition]

Keyhole.co

Yes, we are talking about the pricey affair of Twitter API. Previously, Twitter used to provide free access to its basic API. After cutting off the free pass, they also rolled out much more expensive API plans for businesses and enterprises that wished to continue thriving on this access.

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2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics

Keyhole.co

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Manual analytics are error-prone and don’t support growth. So, you need credible YouTube analytics tools to assess your channel’s performance and bring data-driven improvements.

Metrics 52
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Instagram automation: Strategy and tools to do it right

Sprout Social

As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized. We say no—but only if you do it right. Is Instagram automation allowed?

Instagram 111
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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Our team has spent the last month discussing these questions while experimenting with our approach to Meta’s latest platform. Threads is a text-based social network developed by Meta’s Instagram team. Meta has yet to announce when the Threads API will be released. Right now, it’s a mobile-only app with a closed API.

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10 best influencer marketing tools you need in 2022

Sprout Social

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Access real-time analytics and reporting. Build a private community of influencers.

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How Groupon Integrates Social Media and Customer Experience

Convince & Convert

The question for Paul and his team then becomes, “How do we operate on the global level while still remaining as relevant as possible at a hyper-local level?” ” Paul structures his team carefully to ensure Groupon is able to engage on a local level as a global company. ” The other is, “Learn analytics.”

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Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Buffer Social

Head of News Feed Adam Mosseri outlines the future of News Feed, from the shift to connection to how his team is improving experiences on the platform. Facebook recently opened up Instagram’s API for the first time, enabling Instagram business profiles to schedule Instagram posts , view analytics and more.