Myrland Marketing

APRIL 18, 2017

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

Airlines 40

Airlines Training Process Eventful 40

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? If your last flight on jetBlue was really pleasant, you have good brand associations with the airline. So what does this mean in the social media world? It’s a fabulous book on this topic.).

Social Media 145

Social Media Brands Radian6 Banking 145

Convince & Convert

JANUARY 21, 2016

Here’s a look at the top issues mentioned on social media throughout the telecast: Looking at who was driving #SOTU chatter, the White House was able to carry messages across social media, accounting for most of the top Tweets during the speech. Will positive sentiment outweigh neutral?

Airlines 60

Airlines Pharmaceuticals Conference Automotive 60

Likeable

SEPTEMBER 24, 2019

Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. For a master class in customer service on social, look no further than Airline Complaint Twitter. Knowing Its Place.

Twitter 80

Twitter Airlines Aggregator Meme 80

Twist Image

AUGUST 14, 2012

It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via social media in real time. So, is United Airlines now a decimated brand? Do you think any less of the airline? Social media as revenge.

Airlines 92

Airlines Wikipedia Publishing Price 92

Twist Image

JUNE 12, 2014

How important is sentiment in the evaluation of a brand''s value? How many brands do we now see - active and engaged - online that have (without question) turned their brand sentiment around (think about airlines, banks, restaurants and more)? brand sentiment. mass media. social media. mass media.

Data 101

Data Sentiment Marketing Advertising 101

Convince & Convert

OCTOBER 5, 2015

According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi systems provided by competing airlines.”

Twitter 60

Twitter Airlines Sentiment Press Release 60

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Twist Image

JANUARY 2, 2014

We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most brands face when it comes to content marketing and social media is that they struggle to find a true sense of human-ness in the content that they are creating. media channel. media company.

Content 104

Content Airlines Advertising Issues 104

Hootsuite

JUNE 2, 2022

Time moves at a different pace on social media. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. What is a social media crisis?

Social Media 145

Social Media Tips HootSuite How To 145

Sprout Social

AUGUST 22, 2018

Customer service isn’t what it used to be thanks to social media. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. People might be willing to deal with automated systems on the phone but not on social media.

Twitter 99

Twitter Tips Notification Sentiment 99

Twist Image

FEBRUARY 21, 2014

It was the early days of social media (nearly a decade ago). It''s hard not to face the reality that the vast majority of brands came into social media and digital connectedness kicking and screaming. The desire for brands to force this outing on social media is bewildering to me. Social Media Cowboys.

Case Study 75

Case Study Airlines Issues Publishing 75

Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. You don’t necessarily have to sit back and accept public sentiment. Here’s how. The good news?

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

JUNE 30, 2021

Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level. Making your social media selling nowadays requires more effort than just boosting a successful post. Improve data quality.

Data 108

Data Social Media Strategy CPC 108

Twist Image

APRIL 1, 2016

It was an original sentiment, when I started writing about it, well over fifteen years ago. If you're not an airline, bank etc. to a handful of social media platforms ( Facebook , Google , Twitter , etc.) social media. social networking. Not smartphones, but mobile. This is nothing new. This is true.

Mobile 40

Mobile Brands Yahoo Banking 40

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. Brands can take advantage of Sprout’s review management, social listening and sentiment analysis features to monitor their brand’s online reputation at all times.

Reputation 100

Reputation Software Tools Sentiment 100

Visually SM

SEPTEMBER 17, 2015

Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. 5 Important Social Media Stats You Should Monitor. Post Count. Follower Count. Try real-time marketing.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Keyhole.co

MARCH 1, 2023

With that in mind, let’s explore how proper data use can help you boost sales through social media. Five ways social media data can take your strategy to the next level Unlike years past, driving revenue from social media now requires more than just boosting your top posts.

Data 52

Data Social Media Strategy CPC 52

Hootsuite

JUNE 13, 2022

In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What about social share of voice?

Social Media 144

Social Media How To HootSuite Metrics 144

Convince & Convert

FEBRUARY 14, 2024

Enterprise brands like United Airlines and Cisco are getting on board with this, and formally training employees as social media creators while rolling out new corporate guidelines that support their efforts. It’s time to embrace the creativity of the people in your organization, and help them along the way.

Strategy 125

Strategy Brands Marketing Airlines 125

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe.

B2B 98

B2B Social Media Tools Tips 98

Visually SM

SEPTEMBER 17, 2015

Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. 5 Important Social Media Stats You Should Monitor. Post Count. Follower Count. Try real-time marketing.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Sprout Social

MARCH 31, 2020

If you’ve never had to respond to a social media crisis, consider yourself lucky. Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies.

Social Media 135

Social Media Sentiment Examples Issues 135

Hootsuite

MARCH 27, 2020

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? In this post we’re taking a look at social media best practices during a real-world crisis or emergency.

Social Media 145

Social Media How To Policies Team 145

Mindjumpers

AUGUST 9, 2012

But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Sprout Social

AUGUST 27, 2020

Over the last several years, call-out culture has become a pervasive part of social media. In 2020, we’ve seen boycotts in response to brands voicing public support for social justice organizations like Black Lives Matter. Social media managers may be able to address some comments on their own.

Brands 136

Brands Sentiment Social Media Management Issues 136

Convince & Convert

JULY 27, 2012

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Listen Now.

Airlines 115

Airlines Sentiment Hotels ROI 115

Buzz Marketing for Technology

JULY 29, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data.

Data 100

Data Storify Strategy Airlines 100

Sprout Social

APRIL 6, 2023

In the case of an airline, between departures, arrivals, potential seating upgrades and a myriad of places to purchase tickets from, there is an almost infinite number of combinations for customer interactions. Marketing : Your marketing pros will have insights into why individuals reach out to you on social channels.

Marketing 82

Marketing Airlines Conversation Team 82

Webbiquity SMM

MARCH 4, 2014

One of the most powerful impacts of social media is the way has democratized brands. Employees may not want to talk about the company on social media, or may not know how, or may want to expose too much, or may even use it in ways that damage the brand.

Review 205

Review Radian6 Guidelines Policies 205