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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. How is online reputation monitoring done?

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The #SocialMedia Reputation

Social Media Marketing

After all, it's just about maintaining couple of social media accounts, through a social media aggregation tool and we're done! Online reputations are made over years and can be broken in matter of seconds. Maintaining a reputation is a tasking challenge, yet gives the onus to people, who serve to protect. Sounds easy?

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Contact Harp Social and find out how we can help you manage your online reputation.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

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Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI

The Realtime Report

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI She advises that companies attempting to circumvent these standards risk penalties and significant damage to their reputation and credibility.

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How to measure brand awareness

Sprout Social

Inform strategic partnerships and alliances You attract the right partners when your brand is recognizable and reputable. This kind of strategic alliance is only possible when you have a strong grasp of your brand’s market awareness and reputation. This is why brands often struggle with measuring brand awareness accurately.

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How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Note that I’m not suggesting an aggregation tool. Until they get a lot more sophisticated and allow you to fine-tune the parameters, aggregation tools just add more noise and erode your users’ trust in you as the curator. She’s the visionary behind Clipsi, a curation and social collaboration tool that uses the Pinterest metaphor.