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Campaign Optimization Using Non-Prioritized Facebook Events

Jon Loomer

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. As you know, AEM means reporting for users who opted out of tracking will be delayed and aggregated. Aggregated Event Measurement won’t apply.

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The Urgent Need for Greater Transparency in the Crypto Space and What Can Be Done to Address the Issue in 2023

The Realtime Report

The Urgent Need for Greater Transparency in the Crypto Space and What Can Be Done to Address the Issue in 2023. WOO X is much more than a simple exchange with its ability to aggregate liquidity from top trading venues and provide this liquidity at lower fees, through well-vetted and diversified holdings on other liquidity venues.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

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The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

And there, of course, is the potential issue. A quick refresher on Aggregated Event Measurement, ranked and unranked events, related to iOS 14+ changes… When an iOS user opts out of tracking, only that user’s highest-ranked event will be reported (no change to reporting for an iOS user who opts-in).

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Facebook Ads and the Impact of iOS 14

Jon Loomer

Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Data will be restricted, aggregated, and delayed in this case as well. The immediate assumption is that this is an isolated issue. Aggregated Event Management.

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A Privacy-First Digital Marketing Landscape

Dave Fleet

The privacy issues related to social are myriad and layered (see: The Social Dilemma ), and have been further compounded recently by COVID-19 misinformation, the weaponisation of social media by state actors, domestic political pot-shots and by the ongoing whiplash-inducing saga that is TikTok. Social media issues just scratch the surface.

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How to Optimize for a Client’s Configured Facebook Events

Jon Loomer

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. It all comes down to access.

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