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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. After I put together A Short Reference of Facebook One-Sheeter Guides , I realized there were some advertisers who could use some help in navigating Facebook’s reference resources in general.

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Facebook Advertising Audiences and iOS 14

Jon Loomer

Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. But one of the most important: Negatively impacting Facebook advertising audiences. If you want to learn more about this topic, I will go into significant additional detail in my new training, Facebook Ads and iOS 14. Details are limited.

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Facebook Website Custom Audiences Based on Pixel Events

Jon Loomer

One of the many benefits of the Facebook pixel is that you can track and later retarget those who perform specific actions on your website. Assuming the Facebook pixel is installed on every page of your website, you can add code to specific pages to capture and track the details of an event (registration, purchase, search, etc.).

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. With the current set up there is no limit to what the Facebook pixel can track after a user clicks on an ad. Additionally, aggregated data will not include the ability to breakdown data by demographic.

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How to use Facebook audience insights for more effective targeting

Sprout Social

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

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Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

The power of Facebook ads is found within the targeting. And targeting those who are closest to your business using Facebook website custom audiences is one of the best and most effective ways to do it. Those who have the most success with Facebook ads have mastered remarketing. What is Website Retargeting on Facebook?

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Create Facebook Pixel Events for Time Spent

Jon Loomer

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). Facebook doesn’t care. This is a big deal.

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