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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. While that phrase is in decline, SEO still is about 40X as used as either of those two phrases. Guest post by Sean McGinnis.

Adwords 278
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What Every Marketing Department Needs to Know About Google+

Convince & Convert

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. This enables Google+ posts to spread across Google’s two million site strong Display Network. Social SEO Do you value your Search results for your web content?

Google 167
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

SEO has the potential to drive torrents of traffic and new leads. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. LinkedIn is the primary social network for professionals, about 546 million , round the world. Optimize Your Content for SEO.

B2B 220
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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. But they would be mistaken in following that line of thinking because SEO isn’t dead, or even dying.

Marketing 181
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20 Types of Digital Marketing that Works

Social Media Marketing

It includes both PPC (Pay-per-Click) and SEO (Search Engine Optimization), also used side-by-side for keyword traffic. In a traditional PPC model like a Google AdWords advertisement, for instance, you only pay if anyone clicks on your ad and lands on your webpage. Therefore, SEO is a must for any digital marketing campaign.

Types 90
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. Simple Search And Social Strategy Framework. Knowing this will inform your marketing, social media, SEO, and content strategies.

Strategy 186
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10 practical next steps for future-thinking PRs

Danny WhatMough

Use Google Trends , Google Dashboard and Data Wrapper to investigate data and how to present it. Play with social networks – especially those outside the big 5 – e.g. Vine , Snapchat , Vkontakte , Path , Jelly , Yo. pr social media' Set up a Twitter card and run some promoted tweets or accounts.