A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Hootsuite
SEPTEMBER 17, 2020
Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Cost-per-engagement (CPE). So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. What is Google Ads? Cost-per-mille (CPM).
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