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LinkedIn Ads Reporting in Oktopost: A Centralized View of Your Organic and Paid Social

Oktopost

Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. And when we say data we mean Social BI , our powerful analytics tool that allows you to ask business-related questions and dig into your social data to find answers.

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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Guest post by Anastasia Masters. Follow the leader.

LinkedIn 166
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145
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Introducing a More Powerful Salesforce Integration

Oktopost

Better Social Media Attribution Tools. We’ve adjusted a few core concepts of the integration to improve your ability to attribute leads to social media in Salesforce. We believe that social media isn’t just a vehicle for website conversions but a powerful marketing channel that can drive revenues on its own.

API 93
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Strategies to Ensure an Engaged Social Presence

Harp Interactive

It was my extreme honor to be a guest in yesterday’s tele-seminar with the International Social Media Association (ISMA). My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#.

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Eight Tips for Scaling Social Customer Support

Dave Fleet

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Build an army of advocates. Plan strategically.

Tips 353
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Sprout Social and Salesforce Partnership Leads to So Many Questions

Ignite Social Media

We recently came across a press release that surprised us with the following headline: Salesforce and Sprout Social partner to manage full social media presence. As a social media agency , we work in various Social Media Management (SMM) tools for our clients.