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LinkedIn Ads Reporting in Oktopost: A Centralized View of Your Organic and Paid Social

Oktopost

To be able to see your owned, earned and paid social activities side by side in a consolidated view will be such a game changer for any B2B player. I know it’s an easy sell for any data-driven B2B marketer, and you probably can’t wait to get your new reports up and running.

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145
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Introducing a More Powerful Salesforce Integration

Oktopost

Instead of adding new members to Salesforce Campaigns based on social conversions via tracked forms, Oktopost will now do it based on social media activities such as click, reactions, comments and shares. For other questions about the new Salesforce integration, make sure to check out our knowledge base.

API 93
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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Exhortations from the marketing team can only go so far.

LinkedIn 166
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Eight Tips for Scaling Social Customer Support

Dave Fleet

These resources could be blog posts, knowledge base articles, videos, graphics, whatever (more on that later in this post) — just make sure they’re in the language of your customers, not in business jargon, and that people can link directly to them. Build an army of advocates. Plan strategically.

Tips 353
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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Click on the correct page you want to manage from the list.

LinkedIn 114
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Strategies to Ensure an Engaged Social Presence

Harp Interactive

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. In it’s most simple explanation, an Engaged Social Presence is when you are actively participating in the social media platforms in which you belong. What is the difference?