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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.

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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce? What are some examples of mobile commerce?

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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

Why does every company need a social media strategy? However, if it’s engagement , tracking the number of comments may be the better thing to do. Why does every company need a social media strategy? There are 3 main reasons why your company should use a social media strategy: alignment, engagement, and efficiency.

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Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. From a branding perspective, it is very interesting how this app is an expression of a company taking part in activities similar to those of a media company.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

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The Power of Social Engagement

Oktopost

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. It’s because social media is the third-largest engagement channel just after email and website.

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Upcoming Mobile Game App Development Trends to Follow in 2020 & Beyond

Social Media Marketing

These days, people tend to spend more time on their phones and engage in different entertainment activities, including gaming. Thanks to the rapid increase in the smartphone count, mobile gaming is becoming the new trend in the market. In 2012, the global mobile gaming industry was valued at 7.8 billion USD. billion USD.

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