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How to Own Your Blogger Outreach Process

Convince & Convert

Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. This week, I’ve asked fellow marketers to share the innovative strategies and tips they have accumulated from their own blogger outreach experience. It was a great post.

Blogger 60
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Do You Need A Degree In Digital Marketing And Social Media?

Twist Image

How important is a formal education for a career in marketing? What about digital marketing and social media? Universities and colleges now offer courses in the area of digital media, online strategy, social media, web analytics, search engine marketing and more. I get asked this question a lot. I am certifiable.

Blogroll 109
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[Answered] Are Guest Blog Posts Even Worthwhile Or Am I Just Giving Away My Content?

SocMed Sean

Great question came to me yesterday regarding the activity of link-building through guest blogging. Thought this answer might help those out there who are wondering whether back-link building is even a worthwhile activity anymore. Historically, it has been a pretty fundamental activity with regards to search engine optimization (SEO).

Content 209
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
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A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

Essentially, the Kaizen method is the process of small steps equaling big change, by taking small steps, the process essentially ignores the brain mechanism which triggers fear. The reason I dig Kaizen is that for an ADD-Creative like myself, its truly manageable way to implement ideas, processes and concepts.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

I particularly appreciated the process of the FLIRT model. By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Review 142
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Diversified Twitter Strategies for News Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105