Sprout Social

JANUARY 29, 2024

However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Retailers go all-in on Instagram and TikTok.

Social Media 113

Social Media Strategy Exercises Retail 113

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. AI is also helping social teams understand and respond to audiences better.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? Take a look: 6.

SEO 157

SEO Social Media Strategy Hashtag 157

Hootsuite

MARCH 1, 2024

So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. As of March 1, 2024, people can schedule Threads posts via Hootsuite. That’s because early engagement is a value signal for the Instagram algorithm.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? The post 12 Facebook publishing tools for your brand in 2024 appeared first on Sprout Social.

Publishing 98

Publishing Tools Brands Facebook 98

Hootsuite

APRIL 17, 2024

Read on for the low-down on the Threads algorithm, and everything you need to know to harness its raw power for your brand. Its predictions are based on a variety of factors, like the kind of content you’ve engaged with in the past, or which creators you are currently following. And you can put it to work for you.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. This makes it easier for users to find and engage with topics they’re interested in. But it’s also a great way to find and interact with your target audience—people who are interested in your brand, industry, products and services.

Hashtag 115

Hashtag LinkedIn Trends Analytics 115

Bill Hartzer

JANUARY 23, 2024

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Diving into Munch’s Video Insights Munch, a powerhouse AI-powered automation platform, has pulled back the curtain on the state of short-form videos in 2024.

Report 95

Report Platform Video Film 95

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. This is because brands are now prioritizing return on investment (ROI). This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Engagement rate Engagement will become the pivotal metric for measuring influencer marketing success in 2024.

Metrics 52

Metrics Influencer Sentiment ROI 52

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. How to increase advocate engagement? Which content gets the most engagement?

Trends 69

Trends B2B LinkedIn Training 69

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? To make your videos more engaging, check out these TikTok video ideas. It’s also a helpful tool for brands who want to amplify a successful organic post with minimal time or financial investment. TikTok Promote may be the answer.

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Overview Campaign Cost Organization 119

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. YouTube Influencers are creators with substantial followings and engaged communities. These aren’t just one-off success stories, either.

YouTube 106

YouTube Influencer Meme Review 106

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

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Metrics Influencer Marketing Survey 100

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. So why did brands miss the mark on social this year?

Analysis 157

Analysis Hashtag Sports eBook 157

Oktopost

JANUARY 11, 2024

A demand generation tool is software that helps businesses attract and engage with their target audience, raising interest in their product and driving prospects through the sales funnel. Demand generation tools have a much broader scope and focus on improving engagement and awareness through the first few steps of the customer journey.

Tools 62

Tools B2B Hubspot Analytics 62

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. However, LinkedIn monitoring tools also employ social listening, which listens for the conversation around your brand and other keywords you’re tracking.

LinkedIn 52

LinkedIn Tools B2B Price 52

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%.

Influencer 101

Influencer Retail Marketing Discount 101

Keyhole.co

FEBRUARY 9, 2024

However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. Set clear goals Determine what you want to achieve with your Facebook marketing plan, whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales.

Strategy 52

Strategy Facebook Marketing Groups 52

Oktopost

FEBRUARY 12, 2024

Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. From building brand awareness and implementing effective employee advocacy programs to leveraging social intent data for informed decision-making, this season will cover it all. Meet Alina Dallal , Oktopost’s Content Marketing Manager.

Hosting 131

Hosting Meeting B2B Apple 131

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 66

Report Atlassian Brands Sentiment 66

ProBlogger

DECEMBER 13, 2023

The post 2024 Blogging Breakthrough: Master Your Year-End Review and Propel Into Success! What felt yuck and what are you excited about doing again in 2024? Was it consistent with your brand? Was your overarching theme this year consistent with your brand? Personal branding: is it recognisable? It’s time!

Review 51

Review Real Estate Newsletter Widget 51

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Keyhole.co

JANUARY 9, 2024

This targeted approach helps improve the quality and relevance of your content, leading to higher engagement rates. Finally, tracking LinkedIn metrics gives you a competitive edge by identifying trends, such as reactions, reach, and engagement rate, allowing you to stay ahead of your competitors.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Oktopost

MARCH 31, 2024

With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program.

Training 91

Training Apple LinkedIn Hosting 91

Ignite Social Media

JANUARY 8, 2024

As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. It’s like having an army of brand ambassadors spreading your message. It’s the post that never goes out of style and continues to engage your audience long after it’s been published.

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

OCTOBER 26, 2023

billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. billion in 2023 Brands are expected to spend $30.81 Brands are expected to spend $7.14 It hit $15.2

Statistics 128

Statistics Influencer Strategy Marketing 128

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Align with the right influencers Align with the right influencers for your brand.

Influencer 107

Influencer Marketing Collaboration ROI 107

Keyhole.co

MARCH 24, 2024

The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The brand also posts influencer content and shares UGC on TikTok. million Instagram followers.

Communities 59

Communities Social Media Strategy UGC 59