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11 User Engagement Metrics You Should be Looking at in 2023


11 User Engagement Metrics You Should Be Tracking in 2023. Social Engagement Metrics. There are a number of ways to measure user engagement, including retention rates, satisfaction scores, social engagements, and more. Measures the success of marketing campaigns.

Social Media & Email Marketing: How Do They Work Together?


You may think that social media and email are at opposite ends of the marketing spectrum, and even that they’re “rivals,” but that actually isn’t true! In addition, retargeting on social media can drive conversions from those who have already visited your brand’s website.


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The social media customer service statistics brands need to know in 2022

Sprout Social

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one).

Social Media Marketing for Retail Brands: 5 Essential Tips


Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social.

How to 10X Your Social Strategy Through Data, Intel, & White Space


Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas?

Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

Social commerce. Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. By turning social posts into shoppable content. The shift away from physical stores to social shopping was always coming.

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