Top 6 Social Media Trends to Expect in 2023  

Ignite Social Media

Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. . Of course, brands need to have a social media presence — but it’s not enough to just be present.

The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

What Privacy Updates Mean for Social Media Marketers. Opting out of app tracking and cookieless browsers coming into play presents a problem for marketers proving and defending the value of social efforts. What Social Media Marketers Can Do.


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10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients. GDPR Seeps Into Social.

Which Social Media Trends Will Stick Post-Pandemic (And Which Won’t)?


We’re all aware by now that the COVID-19 pandemic had a massive impact on social media usage around the globe. percent in social media usage, and all social platforms grew much more than expected in 2020.

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Social Media & Email Marketing: How Do They Work Together?


You may think that social media and email are at opposite ends of the marketing spectrum, and even that they’re “rivals,” but that actually isn’t true! In addition, retargeting on social media can drive conversions from those who have already visited your brand’s website.

Social Media Marketing for Retail Brands: 5 Essential Tips


Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social.

5 Reasons LinkedIn Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

LinkedIn is a social media website, but it is pretty different from Instagram, Facebook, or TikTok. In fact, LinkedIn is expecting its user rate to exceed expectations and grow quickly through 2023. Is LinkedIn Dying As A Social Network?

3 Reasons to Consider Running Ads on Snapchat

Ignite Social Media

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. Third-party cookie tracking has been delayed until 2023.

SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. I split social media duties with a colleague.

SMSsummit Speaker Interview with Xenia Muether of Pink Orange

Social Media Strategies Summit

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. Please describe one of your institution or organization’s social media campaigns that makes you proud.

Why partnerships with Latinx creators matter to your inclusive marketing strategy

Sprout Social

The challenge for brands is creating authentic and impactful, culturally-focused Hispanic marketing campaigns–without pandering, stereotyping or over-generalizing. The most powerful technique social teams have in their corner this month is working directly with Latinx and Hispanic creators.

10 Brilliant Examples of Brands Using Livestream Shopping

Social Media Strategies Summit

And it’s quickly gaining popularity in the US, where Coresight Research expects the livestreaming e-commerce market to be worth $25 billion by 2023. Like there are dozens of social media platforms, there are many different ways to “do” livestream shopping.

Social Media: A Blessing or A Curse During COVID-19 Pandemic


A lot of this information is circulating in the form of Social Media. During these tough times, Social Media is helping all of us to have the know-how of what’s happening around us. Misleading information is still widely circulating rapidly on social media.

How to 10X Your Social Strategy Through Data, Intel, & White Space


Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas?

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8 Ways to Make Money on Instagram in 2022

Sprout Social

Social media networks are heavily investing in the creator economy. As a business, it’s important to be familiar with these methods so you can use them in your own marketing campaigns. Use analytics reports like the ones offered by Sprout to measure campaign performance.

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SMSsummit Speaker Interview with Chelsey Holts of UNC Chapel Hill

Social Media Strategies Summit

Chelsey Holts currently serves as the Director of Social Media for UNC Chapel Hill’s flagship accounts. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. Social media can be a draining place.

Interview with SMSsummit Speaker Deanna Stevens, Kent State University

Social Media Strategies Summit

Deanna Stevens Ulrich serves as the Social Media/Community Manager within University Communications and Marketing at Kent State University. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

B2B Marketing Automation Strategy for 2021


Some experts predict the amount spent on marketing automation will reach $25 billion by 2023. Business development (namely through automated social media). These include email, social media post schedulers, SEO, and content marketing. Automating Your Campaigns.

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A Beginner’s Guide to Voice Marketing


Voice-enabled AI assistants are on the rise too — an estimated 8 billion will be in use by 2023. Stay up to date on the latest social media resources, tips, and courses with Later’s free newsletter — you’ll get it right in your inbox.

Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

Social commerce. Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. By turning social posts into shoppable content. The shift away from physical stores to social shopping was always coming.

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How Much Do Facebook Ads Cost? (2022 Benchmarks)


The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Ad spend per campaign. Choosing the right one for your campaign will lower your costs significantly.

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16 of the Best TikTok Tools to Improve Your Marketing


million users by 2023. If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add. If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics.

How to use chatbots to enhance the customer experience

Sprout Social

Our Sprout Social Index™: 2021 UK & Ireland edition revealed that customer service matters the most to consumers on social media. Businesses, on the other hand, don’t consider customer service as such a high priority on social media.

How to Make Money on TikTok: 4 Easy Strategies


TikTok ranks as the 7th most-used social media platform worldwide, with 689 million active users as of January 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. by 2023.

Marketing Automation vs Sales Automation


Business Development – Automated business development relies on email marketing, social marketing, SEO, and content marketing. business spending on marketing automation tools is expected to exceed 25 billion USD by 2023. Social Marketing . CRM, Content, Social, Emails.

9 Resolutions Every Marketer Should Make for 2019

The Realtime Report

I will use social media to engage, not just to post. Over the past few years, many brands have fallen into the habit of using social networks primarily as distribution platforms for content and advertising. In the year ahead, brands should remember that social media is a powerful tool for interacting with audiences, not just for delivering offerings. Why is using social to engage so important? What do people want from marketers on social media?