Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Social Media Management 124

Social Media Management Cost Social Media Price 124

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Is YouTube still a good marketing platform for businesses in 2022? Is YouTube Facing Challenges As A Social Network? You need YouTube.

YouTube 204

YouTube Strategy Automotive Marketing 204

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. What types of tools will be leveraged for execution and analysis?

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. Today, there are now several influencer marketing tools out there to help speed up every step of the process. Today, there are now several influencer marketing tools out there to help speed up every step of the process. Influencer marketing tools for social listening.

Influencer 112

Influencer Tools Marketing Software 112

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Social Media 143

Social Media Hubspot Statistics Survey 143

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online. Because of that, Instagram should continue to be a part of your marketing strategy in 2022.

Instagram 162

Instagram Strategy Marketing Metrics 162

Direct Marketing Observations

MAY 13, 2022

I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? As 2021 dry-heaved to a thankful close we had no choice but to be optimistic in 2022. What has 2022 brought to us all? Social resets every day. Simply put, more of more.

B2B 112

B2B Social Media Conversation Platform 112

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Planning is one of the most important factors for success in your social media marketing initiatives.

Project 126

Project Social Media Template Templates 126

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Twitter Has A Big User Audience.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

Statistics 109

Statistics Social Media Brands Issues 109

Webbiquity SMM

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. The Top Social Networks for B2B Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

SocMed Sean

JANUARY 20, 2022

At the same time, the concept of making money from blogs and earning an income from our social media influence was steadily growing. The question now, in 2022, is: “is that strategy still effective?”. In 2021, Pinterest reported it has 448 million users globally, making it the fourth most popular social media outlet.

Fashion 130

Fashion iPhone Travel Posterous 130

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. In 2012, Facebook became the first social media network to ever surpass one billion monthly users.

Facebook 130

Facebook Strategy Marketing Travel 130

Social Media Strategies Summit

OCTOBER 13, 2023

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

Examples 130

Examples Trends Social Media Brands 130

Keyhole.co

MARCH 4, 2024

million paying subscribers as of the 3rd quarter of 2022? But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success.

Analysis 98

Analysis Social Media Strategy Meme 98

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base. million in pre-seed funding.

Organization 164

Organization Platform Social Media Wireless 164

Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Every government social media marketer occasionally struggles with ideas or a lack of content. Treat Social Media As a Two-Way Conversation.

Social Media 169

Social Media Engagement Transportation Hashtag 169

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™. Live videos.

YouTube 139

YouTube Trends Strategy Content 139

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 billion in 2022. Social Media Copyright and Fair Use Rules . Know why… .

Social Media 161

Social Media Brands Fair Use Marketing 161

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach?

Hashtag 152

Hashtag Social Media Strategy UGC 152

Social Media Today

MAY 11, 2022

Google has announced a range of new updates at its 2022 I/O conference.

Google 160

Google Conference Tools 160

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond.

Statistics 107

Statistics Skills Analytics Press Release 107

Sprout Social

NOVEMBER 30, 2021

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Social commerce. Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. By 2025, US social commerce is estimated to be nearly a $79.6

Trends 144

Trends Conversation Instagram Influencer 144

Likeable

DECEMBER 21, 2021

While it may still feel like 2019 to most of us, 2022 is right around the corner. And whether we want to believe it or not, the social landscape is always changing and evolving. Digital creators became a viable source of truth to many across social media platforms, both on the brand side and the consumer side. Need reach?

Trends 90

Trends Mobile Influencer Metrics 90

Social Media Today

MARCH 9, 2022

Get the latest on Google's evolving digital ad tools at Google Marketing Live 2022.

Conference 152

Conference Google Marketing Tools 152

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Report 97

Report Social Media Management Small Business Hashtag 97

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

Social Media 110

Social Media Insurance ROI Meme 110

The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

Social Media 91

Social Media Brands Statistics Comparison 91

Sprout Social

SEPTEMBER 21, 2022

Social media shopping apps. Social media shopping apps. Social media is becoming the new shopping hub. In fact, recent data from Sprout Social shows 98% of consumers plan to make at least one purchase through social media in 2022. Marketplace shopping apps. Cashback shopping apps.

Retail 125

Retail Apparel Discount Fashion 125

Hootsuite

MAY 3, 2022

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. No AI-powered content creation tool will understand your business straight out of the box. Depending on the tool, this could mean existing content, specific keywords and phrases, or even videos.

Social Media Management 96

Social Media Management Tools Social Media Content 96

Buffer Social

JANUARY 20, 2022

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. A great way to start out 2022 is to share your experience with mentoring.

Social Media 85

Social Media Content Small Business Meme 85

Hootsuite

AUGUST 22, 2022

That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. 20+ top LinkedIn hashtags in 2022. Professional nerdsss.).

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. It’s a tool for customer service and nurturing loyalty. A successful social media strategy is rooted in collaboration.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

FEBRUARY 22, 2022

There’s no time like the present to reach consumers through social media. Thanks to social shopping, businesses can start demonstrating the bottom-line, revenue impact of that reach. In this article, we’ll explore: What social shopping is and why it’s huge for brands. The different types of social shopping.

Platform 107

Platform Tips Buy Instagram 107

BeingOptimist

JANUARY 14, 2022

So, learn how to bootstrap your SaaS startup in 2022, and this post will help you with that. Use free tools like Ubersuggest and AnswerThePublic to learn your audience’s keywords and the number of searches. Alternatively, you can re-target them using social media and Google. Identify the Product/Market Fit.

Startup 105

Startup Discount Price Survey 105