Sprout Social

NOVEMBER 30, 2021

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Social commerce. Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. Social commerce trends. How to get started in social commerce.

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Trends Conversation Instagram Influencer 144

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. Here are our favorite influencer marketing tools for social listening: 1. Sprout Social. Sprout Social is an all-in-one social media management platform that offers powerful social listening features.

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Influencer Tools Marketing Software 113

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond.

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Statistics Skills Analytics Press Release 107

Hootsuite

JUNE 28, 2022

Allow you to easily plan, review, and edit an integrated schedule of social content across platforms. 10 social media scheduling tools for 2022. We’re not too shy to say we think Hootsuite is the best social media management tool and social media scheduling tool around.

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

Hootsuite

MAY 3, 2022

7 best AI-driven content creation tools for 2022. Lately is an AI content creation tool designed specifically for social media marketers. When integrated with Hootsuite, Lately’s AI trains itself by analyzing the metrics for social accounts connected to your Hootsuite dashboard. Human stories help build connection.

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Social Media Management Tools Social Media Content 96

Buffer Social

JULY 7, 2022

Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. Want to try it out?

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Publishing Instagram API Video 86

Hootsuite

MAY 17, 2022

Sure, you do, because it’s the first step of every successful Instagram sales funnel… Plus, you’re reading this right now. Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy. Bonus: Get the Instagram advertising cheat sheet for 2022.

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Instagram How To Loyalty Discount 119

agora pulse

JULY 22, 2020

Interested in expanding what your social media agency can do for your clients? Consider Instagram Live collaborations. Check out these how-to tips and examples of Instagram Live collaborations. . But is that the same for Instagram live video collaborations? How to Run an Instagram Live Collaboration.

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Collaboration Examples Instagram Tips 140

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

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Instagram Engagement Brands Avatar 126

Social Media Strategies Summit

JANUARY 12, 2023

They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

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Collaboration How To Education Team 224

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats.

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Buy Video How To Template 117

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

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B2B Social Media Management Metrics Social Media 131

Social Media Strategies Summit

DECEMBER 29, 2022

To help government agencies tie social media into their broader communications strategy, we organized a panel session at our recent Social Media Strategies Summit for Government. We released them first on social media on Twitter, and then later in the day, we did other platforms and traditional channels.”.

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Strategy Press Release How To Collaboration 130

Ignite Social Media

SEPTEMBER 22, 2022

in May 2022 which provided tools for social media management. Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world. Social Media Management. Photo from Brandwatch.

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Review Case Study Social Media Management Airlines 91

Sprout Social

MAY 24, 2022

Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. We reached out to six social media professionals to give us a glimpse into the social messaging crystal ball. So what’s next?

Social Media 130

Social Media Marketing Social Media Management Issues 130

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? The answers to these questions will define how people perceive your brand in 2022 and beyond.

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Strategy UGC Brands Apparel 52

Sprout Social

FEBRUARY 24, 2022

Then, download our social media resume template to put these tips into action. The do’s of a social media resume. Skills that every social media manager must have , like communication, creativity or organization, won’t make you stand out. Successful campaigns you managed and the KPIs around them.

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Template Templates Data Social Media 106

Hootsuite

OCTOBER 4, 2022

View this post on Instagram. I share my knowledge and expertise on brain health and psychology through @TheBrainCoach on Instagram. Since launching in August 2019, the account now has over 1 million engaged followers and is one of the largest mental health platforms on the social network. Our brains on social.

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Tips Social Media Management HootSuite Energy 96

Social Media Strategies Summit

SEPTEMBER 18, 2023

As social media manager, the responsibility landed with Abbey. Still, the event proved successful, generating one blog post, two Instagram posts, multiple Instagram Stories, and several tweets on top of the traditional media coverage. Abbey was initially disappointed with the number of RSVPs.

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Influencer Travel Retail UGC 130

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. — tim peckover (@timothypeckover) April 29, 2022. Social listening. — Connor Skelly (@connor_skelly_) January 7, 2022. Instagram Reel? Copywriting 2??

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Team Marketing Collaboration Hubspot 118

Pixlee

DECEMBER 2, 2021

Branded hashtags for social media contests aren’t new — many leading brands already use their own tags on Instagram to encourage users to interact with their brand online. Alo Yoga lets its social media manager shine by showing her favorite picks from the apparel brand’s latest products.

Campaign 52

Campaign UGC Hashtag Influencer 52

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

MARCH 16, 2022

As Sprout Social’s Senior Social Media Manager Rachael Samuels puts it, “On every network, the metric that relates to the goal or purpose of the video is what you should measure. Posted by Patagonia on Monday, January 24, 2022. — Sprout Social (@SproutSocial) March 10, 2022. Story metrics.

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Engagement Report Video Metrics 124

Buffer Social

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? AskBuffer — Jake Pryszlak (@Jakepryszlak) October 19, 2022. Figure out where your audience is There are a ton of potential options when choosing which social media site to be active on.

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Remix Instagram Social Media Trends 94

Buffer Social

SEPTEMBER 5, 2023

Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about. Chi's phenomenal work caused Forbes India to recognize her as a 30 under 30 in 2022. One of them was their sustainability wing.”

Social Media 90

Social Media How To Skills Hubspot 90

Buffer Social

JUNE 19, 2023

There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. The first article from Buffer about AI went live in May 2022 to answer the question, “ Should you be using AI for content creation?

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Team Content Project Collaboration 109

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. — Hootsuite (@hootsuite) December 8, 2022. Social media marketing activities can include: Content planning and creation.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure. An upvote is equivalent to a “like” on platforms like Instagram or Facebook. What is Reddit?

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Reddit Brands Meme Forums 100

Sprout Social

APRIL 4, 2023

Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Stories can be a great way to drive leads and customers.

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Strategy Content How To Marketing 116

Hootsuite

MARCH 2, 2022

An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Source: Hootsuite Global State of Digital 2022. Smaller social networks are an increasingly important way to fill your funnel. Source: eMarketer.

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Retail Social Media Brands Tips 104

Sprout Social

NOVEMBER 2, 2021

When Instagram launched Reels, we were quick to adopt the new video format. As Reels became a fixture in our Instagram strategy , we decided reposting some of those videos was a low-lift way to test how TikTok can support our awareness efforts and determine which storytelling formats work best. original sound – Sprout Social.

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Strategy Marketing Hashtag Influencer 116

Sprout Social

MAY 8, 2023

While the US was facing inflation at nearly 8.5%, US consumers spent 18% more in March 2022 than they did two years prior. After two years into the pandemic, consumers were ready to spend similar to their pre-pandemic habits and more in 2022. For consumer goods businesses on TikTok, only very few days see any engagement.

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Tourism Travel Education Engagement 108

Hootsuite

MAY 24, 2022

TikTok’s ad revenue is expected to triple in 2022, with more businesses than ever using paid promotions to amplify their reach on the platform. of Americans over 18, which makes them a valuable addition to your social media ad strategy. This finding is backed up by our Social Trends 2022 report. Inspirational.

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HootSuite Campaign Metrics CPC 97

Sprout Social

FEBRUARY 8, 2023

pic.twitter.com/u4DXzbuoYw — Freightliner Trucks (@freightliner) December 29, 2022 The takeaway Make it visual. Avery Dennison goes all-in on platform According to the 2022 Sprout Social Index™ , over half (51%) of consumers plan to regularly use YouTube but only 35% of marketers plan on meeting them there.

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Industry Social Media B2B Resources 86

Sprout Social

AUGUST 3, 2023

And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 90

Social Media Content Airlines Authentication 90

Buffer Social

DECEMBER 21, 2022

It’s the end of the year, which means it’s time to reflect on all the work you’ve done in 2022 and decide if you should make any changes going into the new year. I’m Mitra , the social media manager here at Buffer, and this is my first blog post! — Buffer (@buffer) October 9, 2022.

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Social Media Management Social Media Meme Metrics 88

Sprout Social

JANUARY 19, 2022

Go to our Instagram TOMORROW. Consider your business hours and traffic patterns—do you want to launch in the middle of the week so the majority of questions coming your way happen during regular working hours? — OREO Cookie (@Oreo) January 7, 2022. OREO Cookie (@Oreo) January 7, 2022. link] pic.twitter.com/p6ptWRWebM.

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Products Social Media FAQ Sentiment 135