Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229

Video Trends Marketing Mobile 229

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 billion in 2022. Only then can you be truly effective in your marketing campaigns. . Virtual Event, YES! .

Social Media 161

Social Media Brands Fair Use Marketing 161

Jon Loomer

DECEMBER 29, 2021

The goals I’ve created for myself in 2022 are incremental. That leads to mechanics here: Blog Publishing Schedule. For example, I know that if I commit to publishing two blog posts per week every week, my traffic should increase. Total Published Blog Posts (3 levels). That will change in 2022.

Training 197

Training Publishing Process List 197

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. What is social media content writing? Social media content writing is the process of writing content for social media audiences, usually across multiple major social media platforms.

Social Media 145

Social Media Tips Tools HootSuite 145

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Ignite Social Media

JULY 15, 2022

While TikTok has encouraged its creators to be the driving force of the platform by developing entertaining and engaging content, the company looks to improve its commerce experience. What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Strategy 114

Strategy Content How To Marketing 114

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. — Katie Thomas (@katiethomaskci) March 29, 2022. pic.twitter.com/h4arsxPzck.

Trends 75

Trends Retail UGC Authentication 75

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Why are TikTok trends good for marketing? What is a TikTok trend?

Trends 142

Trends HootSuite Fashion Video 142

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 122

Strategy Brands Content UGC 122

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

Education 162

Education Examples Content Nielsen 162

Hootsuite

AUGUST 22, 2022

That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business. 20+ top LinkedIn hashtags in 2022. Markets – 22.2 Get noticed.

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Oktopost

APRIL 18, 2022

“Audio blogging”, the ancestor of podcasts, dates back to the 1980s. It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. But the question is, who’s listening to that content?

B2B 62

B2B Marketing Apple Hosting 62

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. They then repost people’s content on their feed.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. What is User-Generated Content?

Education 172

Education Examples UGC Content 172

Buffer Social

JUNE 19, 2023

There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. We like AI here at Buffer – we’ve even launched an AI Assistant to help our audience create content better and faster. As a result, we already have unwritten rules around AI in content.

Team 109

Team Content Project Collaboration 109

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . Naturally, ecommerce will be a big business in 2022. trillion in 2022. The point is: ecommerce is growing quickly, and you can’t market without it. That’s up 10.9% from one year ago, 81.9%

UGC 52

UGC Marketing Mobile Review 52

Hootsuite

JULY 5, 2022

For everything you need to know about creating quality Instagram Reels, check out our blog post on using Instagram Reels for business. That requires a steady flow of valuable content that keeps users engaged without overloading their feeds. But not only Instagram Reels… for now. can help you find new followers and expand your reach.”.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Hootsuite

SEPTEMBER 9, 2022

In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. Most important Instagram metrics to track in 2022. Here are the most important Instagram metrics for 2022. Sure, you want more people to see your content. Follower growth rate. Engagements by follower.

Metrics 75

Metrics Instagram HootSuite Template 75

Hootsuite

JUNE 28, 2022

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. They: Free up time by allowing you to create and schedule content in designated blocks of time rather than as disruptive one-offs throughout the day. 10 social media scheduling tools for 2022.

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

BeingOptimist

JANUARY 17, 2022

Content syndication is one of the best ways to drive growth in the digital marketplace. When content is syndicated, it’s distributed across different sites. Content marketers typically follow the 80/20 rule, investing 80% of their efforts in promotion and 20% in content creation. Reach the Right People.

Syndication 52

Syndication Strategy Content How To 52

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. Because people crave credible and quality content on social media. Catch all episodes here.

Influencer 174

Influencer B2B Marketing Apple 174

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

Team 116

Team Marketing Collaboration Hubspot 116

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. The pillars of a content strategy for employee advocacy platform. Behind-the-scenes/company culture content.

Strategy 131

Strategy Content Curation Press Release 131

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. The ever-evolving world of Web3 means the possibilities are truly endless to what can be created by brands and markets moving into the future.

Brands 85

Brands Authentication Collaboration UGC 85

Pixlee

DECEMBER 27, 2021

But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. Use User-Generated Content and Influencer Marketing to Convert Social Fans. Studies show that customer photos and other user-generated content have a positive impact on buyer behavior.

UGC 72

UGC Facebook Library Transportation 72

Buffer Social

JUNE 26, 2023

Everyone says you should repurpose your content these days. If you haven’t given repurposing content a try yet, you really should. Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best content they may have missed the first time you posted.

Content 84

Content Remix YouTube Instagram 84

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 126

Statistics Influencer Strategy Marketing 126

Pixlee

MARCH 21, 2022

The idea of “Instagram Customer Service” regularly impacts marketers who use it for advertising and community-building, but also receive feedback from consumers. However, as part of an advanced, effective marketing strategy, you can view Instagram Customer Service as a well-established pillar in your consumer engagement strategy.

Instagram 74

Instagram Brands Notification UGC 74

Pixlee

DECEMBER 8, 2021

These three actionable tips will set your ecommerce brand apart from competitors in 2022 with the help of community. . Creating a tailored shopping experience on-site with the right user-generated content is a great way to provide a custom feel to customer experience. billion by 2022. And it is also estimated that 95.1

Communities 52

Communities UGC Knowledge Base Loyalty 52

Buffer Social

JANUARY 4, 2023

Launched by OpenAI in November of 2022, ChatGPT is an artificial intelligence-powered chatbot that you can ask pretty much anything. Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work.

Content 126

Content Newsletter Research Tools 126

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

ProBlogger

SEPTEMBER 21, 2022

The post 2022 Genius Bloggers Toolkit appeared first on ProBlogger. Every year thousands of bloggers buy The Genius Blogger’s Toolkit because it represents unbelievable value for a massive compilation of extremely useful blogging resources. Contents: 5 eBooks, 39 eBooks, 4 Printables, 1 Summit, 9 Templates, 4 Workbooks.

Blogger 36

Blogger Price Resources eBook 36

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. What Defines an Ecommerce Brand in 2022? Practice Actionable Social Listening.

Strategy 52

Strategy UGC Brands Apparel 52

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. billion users by the end of 2022. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227