Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Here’s a side-by-side comparison of all the best Hootsuite alternatives in 2022: ?

HootSuite 99

HootSuite Tweetdeck Social Media Management Comparison 99

Sprout Social

APRIL 13, 2022

The network’s popularity grew as the first visual-only social media platform. That’s why knowing the best times to post on Instagram can be a huge benefit to your social media content strategy. How to find your own best times to post on social media. Consumer goods social media resources.

Instagram 124

Instagram Tourism Travel Education 124

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

B2B 138

B2B Brands Marketing How To 138

Sprout Social

JULY 6, 2022

That’s why knowing the best times to post on Facebook can be a huge benefit to your social media content strategy. How to find your own best times to post on social media. We’ve seen an interesting shift in when there’s the most engagement on Facebook in 2022. Consumer goods social media resources.

Tourism 119

Tourism Facebook Travel Education 119

Sprout Social

JULY 6, 2022

How to find your own best times to post on social media. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Consumer goods social media resources. Consumer Goods. Healthcare.

Twitter 110

Twitter Tourism Travel Education 110

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 84

Social Media HootSuite Marketing Social Networking 84

Oktopost

MAY 29, 2024

In the history of social networks, we know sometimes social networks give, and other times they take away. That’s exactly what happened back in July 2022 when LinkedIn announced the removal of their native and famous LinkedIn carousel post format. What’s a LinkedIn PDF Carousel post?

LinkedIn 132

LinkedIn B2B How To Case Study 132

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. As of January 2022, 57.2%

Statistics 143

Statistics LinkedIn Marketing B2B 143

Oktopost

JUNE 13, 2022

For good reason – according to the State of B2B Marketing report we performed in late 2021, we found that nearly half of CMOs said employee advocacy was their best-performing social initiative. Because we wanted our advocates to use best practices for social media in order to create value as opposed to noise.

Conversation 152

Conversation Education B2B Curation 152

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Make sure to have your employees like and share your spotlight content with their own networks. Boosting is another straightforward, low-effort way to increase social media traffic.

Social Media 109

Social Media How To B2B LinkedIn 109

Oktopost

DECEMBER 23, 2021

Join Jennifer Gutman, Director of Social Strategy at Oktopost as she hosts a solo episode to reveal why building a healthy employee advocacy program is 100% dependent on who you onboard first in your pilot program. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

B2B 118

B2B Apple Authentication Hosting 118

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Oktopost

AUGUST 13, 2024

O Our unique value as a B2B-specific social media management platform is very much connected to our strong alignment with LinkedIn, the social network for professionals and brands. We work closely with and are challenged and inspired by our channel partners and technology partners.

LinkedIn 62

LinkedIn B2B Social Media Management Eventful 62

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). Fortunately, employee advocacy can rectify the situation, providing a human touch to your brand.

Reputation 125

Reputation B2B Guidelines Policies 125

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Strategy 135

Strategy Brands Hubspot Survey 135

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Why Is Brand Visibility Important for B2B?

Brands 76

Brands B2B SEO Influencer 76

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Quora is, of course, a social question-and-answer website launched in 2010.

Brands 220

Brands NoFollow Marketing How To 220

Hootsuite

DECEMBER 1, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. But on LinkedIn, business networking is the name of the game. LinkedIn is well known as the social network of choice for B2B marketers.

LinkedIn 143

LinkedIn Strategy Tips HootSuite 143

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 137

Tips Authentication LinkedIn Groups 137

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. pic.twitter.com/8Kd4IVFjva.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

JUNE 27, 2022

The social media strategies you use on every other channel won’t work on TikTok. You’ve spent ages figuring out exactly what you need to do on each different network and now you’re terrified you’re going to have to toss it all out the window. TikTok is vastly different from every single other social media platform, yes.

B2B 111

B2B Trends Authentication Film 111

Sprout Social

OCTOBER 4, 2022

In the world of social media, reach is everything. It’s the easiest way to extend your reach on social, without overextending your budget. Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy.

Brands 85

Brands Curation LinkedIn Social Media Management 85

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 117

Questions Banking Insurance HootSuite 117

Social Media Strategies Summit

AUGUST 26, 2022

And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Join an upcoming social media conference. Featured image by freepik.

Loyalty 211

Loyalty Software Publishing Products 211

Oktopost

JUNE 6, 2022

LinkedIn is one of the most valuable resources in 2022 for people who want to sell online, become thought leaders, and network with like-minded professionals. Potential B2B contacts may already be receiving numerous LinkedIn requests every single week. 10 Great Ways to Improve Your LinkedIn Profile Today.

LinkedIn 147

LinkedIn Skills URL Badge 147

Oktopost

NOVEMBER 22, 2022

In 2022, as the economy tightened and budgets shrunk, B2B companies looked to their number one salesperson: brand. As classic lead generation tactics failed to produce MQLs, B2B marketers focused on brand for the growth they needed. What we’ve reported: Which social networks B2B marketers use most often.

B2B 148

B2B Social Media Report Trends 148

Oktopost

FEBRUARY 19, 2024

Social media can be a tough place to be. So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Social media platforms are constantly evolving, with frequent updates to algorithms and new features. We’re going to say it.

B2B 62

B2B Trends Social Media Strategy 62

Convince & Convert

OCTOBER 7, 2021

In fact, when the Rival IQ 2021 Social Media Benchmark report was first released, Corynn shared it with the note, “TL;DR–everyone needs more carousels.” . You can stop reading now if that’s all you need to refresh your social content plans. 4 Cues For Your Social Media Strategy Refresh. posts a week (7.5

Report 207

Report Social Media API Sports 207

Buffer Social

AUGUST 23, 2023

Question: How many social media platforms should a local business be using? When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable. So: how many social media platforms should you be using?

Small Business 77

Small Business Activities Platform Social Media 77

Hootsuite

AUGUST 24, 2023

Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Tailor the copy of your post to the more B2B-focused audience of LinkedIn, rather than a “buy this now” call to action. Share research People want data.

LinkedIn 95

LinkedIn Engagement How To HootSuite 95