Social Media Strategies Summit
NOVEMBER 4, 2024
Ever feel like social media used to be somehow better ? In that case, you’re already familiar with the power of nostalgia to influence how we feel about products and services. In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies.
Social Media Today
NOVEMBER 3, 2024
Which countries are using social media the most?
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The Social Media Hat
NOVEMBER 7, 2024
Episode 41 of the AI in Marketing: Unpacked podcast, an AI Makeover with Matthew Spiller The post AI Makeover: How AI Took a Creator’s Brand from Manual to Magical appeared first on The Social Media Hat.
Sprout Social
NOVEMBER 4, 2024
As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions.
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
Buffer Social
NOVEMBER 5, 2024
Trying to get more views on YouTube can often feel like screaming into the void. (*“Hello? Is anyone there?”*) It can be disheartening to stay stuck with the same 100–200 views. In this article, I’ll share 13 actionable strategies for increasing your YouTube videos' views. Your videos can get discovered in one of four ways: Someone found your video on their YouTube homepage Someone saw your video in the “Suggested” tab while looking at another video
Social Media Today
NOVEMBER 7, 2024
Expanded boosting options on IG.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Social Media Hat
NOVEMBER 2, 2024
Episode 40 of the AI in Marketing: Unpacked podcast, with Niki Dunagin The post Scaling Without Hiring: The AI Secret to Marketing Success for Entrepreneurs appeared first on The Social Media Hat.
Buffer Social
NOVEMBER 7, 2024
Competitor analysis can be hard. It’s particularly hard (and confusing and incredibly time-consuming) if you’re relatively new in business. Most of the data is ridiculously difficult to get. Even if you manage to dig something up, you always seem to be left with more questions than answers. How did they manage to get $10M in funding? Did that absurdly expensive ad campaign pay off?
Social Media Today
NOVEMBER 6, 2024
Insights into Facebook's users in 2024.
Jon Loomer
NOVEMBER 5, 2024
This is something I’ve speculated for a while now. Do audience suggestions actually do anything? I’ve now had two very clear examples of this… Example #1 One example was a test I ran several months back of using Advantage+ Audience with and without suggestions. When I used them, I provided custom audiences that matched my audience segments.
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Oktopost
NOVEMBER 7, 2024
Named one of the 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and challenges executives to think about what happens when leaders fail to rethink their go-to-market motion and adapt to the new norms of buyer engagement. Listen to the podcast Watch the live recording Catch on LinkedIn Live , Spotify , Apple Podcasts , YouTube Episode Summary How has the shift in buyer behavior influenced you
Hootsuite
NOVEMBER 7, 2024
Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.
Social Media Today
NOVEMBER 6, 2024
Key tips and insights to help you maximize your holiday sales.
Audiense
NOVEMBER 5, 2024
2025 is fast approaching. Every new year brings feelings of “I want to be better or do better than last year”. A business is no different, it asks “How do we move the needle further?”.
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A beginner's guide to social media automation tools and getting automation right.
Jon Loomer
NOVEMBER 2, 2024
What is your ad limit? Every Facebook page has a limit of the number of ads it can run at once based on ad spend. Let’s find yours… What They Are There are four tiers … Under $100k for highest spending month: 250 Under $1 Million: 1,000 Under $10 Million: 5,000 Over $10 Million: 20,000 Note that this limit is per page, not ad account.
Keyhole.co
NOVEMBER 7, 2024
Since its creation in 2005, YouTube has become the world’s largest video-sharing platform, with over 2,5 billion monthly active users. The platform has not only revolutionized how we consume and share media but has also given rise to a new generation of content creators and influencers. If you are curious to know what are the fifteen most subscribed YouTube channels, keep reading to find out. 1.
Social Media Today
NOVEMBER 4, 2024
Instagram's adding EU users, as Facebook sees a slight decline.
Oktopost
NOVEMBER 5, 2024
In the world of B2B, where timing and data accuracy can make or break a marketing strategy, staying ahead with meaningful insights is key to driving growth. That’s why at Oktopost, we’ve leveled up how you share social performance data with Dashboard Sharing via URL. Social media moves fast, and by the time you send out downloaded PDF reports, they’re often already out of date.
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
WebInKnow
NOVEMBER 4, 2024
OpenAI introduced the new ChatGPT Search , showing the future of how we will find information. This development is good news for content creators because now the sources of information that makes up a ChatGPT natural language prompt response are displayed.
Keyhole.co
NOVEMBER 5, 2024
Instagram broadcast channels are like having your own private megaphone to chat with your top followers. Introduced in 2023, they allow you to send messages directly to your audience, but there’s a catch: it’s one-way communication. This means you can broadcast your updates, and followers can listen, react, and participate in polls without the flood of replies cluttering your inbox.
Social Media Today
NOVEMBER 2, 2024
This could make it easier for creators to stay across their DM queries.
Tweaklibrary
NOVEMBER 4, 2024
Your Apple Watch comes packed with various great features. But, did you know that you can wear it while you are showering or even swimming without any fear (at least for the most part)? Here’s what we mean – Your Apple Watch display is sensitive to water and while you are engaged in some water-related activity, you may accidentally select your screen.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
Buffer Social
NOVEMBER 4, 2024
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. This will allow you to maximize your brand reach, engage with the right people , and nail your social media marketing strategy.
Sprout Social
NOVEMBER 4, 2024
In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly.
Social Media Today
NOVEMBER 7, 2024
X saw a big surge in usage on Election Day, which it's hoping will help to get it back on track.
Waxing UnLyrical
NOVEMBER 3, 2024
BB, AB (Before Blogging, After Blogging) I remember when, back in the days we were feverish bloggers, sticking to a blogging schedule and calendar was more important than God, your first-born, voting… ok, maybe not voting. But consistency and regularity meant the world to us, leading to many a sleepless night. That has clearly not been the case with me for a while 😉 Since I am back on the blog, I figured I’d give you a year’s worth of updates at one go. 1.
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
Jon Loomer
NOVEMBER 3, 2024
Do you use Daily Unique Reach? Daily Unique Reach is one of the oldest optimization options and it’s available under most campaign objectives. It was actually one of my favorite ways to optimize like eight to ten years ago. I’d use this when targeting super small and relevant remarketing audiences. I revisited it recently, and some weird things happened… What Is It?
Amy Porterfield
NOVEMBER 7, 2024
Listen on… Achieving massive goals, reaching your highest potential, and creating the future of your dreams with Dr. Benjamin Hardy. If you're ready to elevate your goals, reframe your past to inspire your present, and create a future that pulls you toward your highest potential, you're in for a treat! In this episode, […] The post #730: Reframe Your Brain, Set Goals That Scare You, and Get What You Want appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
NOVEMBER 7, 2024
A solid performance update from Pinterest in Q3.
BeingOptimist
NOVEMBER 3, 2024
Artificial Intelligence or AI is reshaping and is transforming the world faster than any other technology. From enhancing business operations to pioneering new approaches in healthcare, retail, and entertainment, AI’s potential seems limitless. And as we edge closer to advanced forms of intelligence, such as Artificial General Intelligence (AGI) , AI is evolving from a buzzword into a concrete reality that’s impacting every facet of our lives.
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
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