Social Media Today

OCTOBER 30, 2024

The app has gained a lot of momentum in recent months.

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Jon Loomer

OCTOBER 28, 2024

Today’s targeting is a combination of advertiser inputs and Meta’s algorithmic distribution, with the aim to get you as many of your desired actions as possible within your budget. But advertisers have a common misunderstanding of how much control they actually have. What I often hear from advertisers who want control is that they switch from Advantage+ Audience to original audiences because they don’t trust Meta’s algorithmic distribution.

Advertising 156

Advertising Eventful Issues Conversation 156

The Social Media Hat

OCTOBER 29, 2024

Episode 38 of the AI in Marketing: Unpacked podcast, with Mike Allton The post Custom GPTs for Marketers: Work Smarter, Not Harder appeared first on The Social Media Hat.

Marketing 155

Marketing Social Media Tools 155

Buffer Social

OCTOBER 31, 2024

Part of being successful on Instagram — whether you're a creator or a small business — means posting consistently. But what happens when you run out of ideas? It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  Here are 29 great Instagram post ideas, with real-life examples, to cure your writer’s creator’s block.

Instagram 118

Instagram Content Remix Small Business 118

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Social Media Today

OCTOBER 31, 2024

No more of those animated graphic announcements.

Templates 211

Templates Template LinkedIn 211

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis.

Brands 91

Brands Sentiment Forums Brand Monitoring 91

Buffer Social

OCTOBER 30, 2024

Remember the old days with the dusty, yellow telephone book notebooks that had the numbers of everyone in town? That’s the Facebook ad library (now known as Meta ad library) for Meta ads. The Meta ad library is like a Pinterest board of all the ads running on Meta's platforms — including Facebook, Instagram, Messenger, and Audience Network.

Library 114

Library Facebook Patterns Analysis 114

Social Media Today

OCTOBER 28, 2024

A new way to share moments from Netflix shows.

Social Media 207

Social Media 207

Oktopost

OCTOBER 30, 2024

Michelle Urwin, EVP of Marketing at Skai, joins the Radically Transparent podcast to share how marketing and sales leaders can align teams under a unified revenue strategy. She provides sharp insights on breaking down silos, optimizing go-to-market plans, and redefining metrics that drive growth and efficiency. Listen to the podcast Watch the live recording Catch on LinkedIn Live , Spotify , Apple Podcasts , YouTube Episode Summary Have you ever wondered if breaking down the walls between sales

Team 114

Team Retail Metrics Apple 114

The Social Media Hat

OCTOBER 27, 2024

AI bootcamps offer intensive, real-world learning experiences designed to equip business leaders with the tools and strategies needed to implement AI effectively. The post AI Bootcamps: The Smartest Investment for Business Leaders appeared first on The Social Media Hat.

Social Media 122

Social Media Strategy Tools Training 122

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Buffer Social

OCTOBER 28, 2024

Let me guess. You've got big marketing dreams but a not-so-big budget? I've been there. After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. It's all about building a smart toolkit that punches above its weight. One that helps you work efficiently and get results without breaking the bank.

Small Business 106

Small Business Tools Marketing SMS 106

Social Media Today

OCTOBER 31, 2024

Improved courses to help you up your TikTok marketing approach.

Education 203

Education Platform Marketing Course 203

Bill Hartzer

OCTOBER 29, 2024

FacetCorp has just unveiled its latest creation, Headbook.net, a social media platform designed to disrupt the way we experience online interactions. With no ads, no algorithms, and a firm commitment to privacy, Headbook arrives as a breath of fresh air for users disillusioned by mainstream platforms. The new platform aims to bring back the original spirit of social media: authentic, respectful conversations with no strings—or invasive data collection—attached.

Social Media 78

Social Media Meeting Privacy Guidelines 78

The Social Media Hat

OCTOBER 26, 2024

Episode 37 of the AI in Marketing: Unpacked podcast, with Viveka von Rosen The post LinkedIn Profile Makeover: Harnessing AI for Professional Branding appeared first on The Social Media Hat.

LinkedIn 94

LinkedIn Brands Social Media Marketing 94

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A beginner's guide to social media automation tools and getting automation right.

Social Media

The Realtime Report

OCTOBER 29, 2024

Customer Experience (CX): Importance, Impact, and Strategies for Improvement What is customer experience? Customer experience (CX) refers to the total of all interactions a customer has with an organization. It is a dynamic concept shaped by two core elements: customer perception and interaction with the brand. For instance, when a customer goes to a store, his or her brand attitude – derived from aspects such as the store atmosphere, treatment offered by store personnel, or the whole procedure

Strategy 91

Strategy Loyalty Trends Influencer 91

Social Media Today

OCTOBER 30, 2024

Community Notes has a key flaw in its process.

Communities 203

Communities Report Process 203

Bill Hartzer

OCTOBER 28, 2024

Shopping on social media may be convenient, but a new survey by AfterShip and Ipsos highlights one major roadblock: trust. Consumers are actively browsing on platforms like TikTok Shop and Instagram Shopping, yet the majority are hesitant to actually click “buy,” citing concerns about security and reliability. This “trust gap” is keeping shoppers from fully diving into social commerce, despite its rise in popularity.

Survey 78

Survey Retail Sentiment Authentication 78

Oktopost

OCTOBER 29, 2024

In this episode, Niki Kostova, Head of Social Media at SUSE, shares her top tips for B2B video content–from topic selection to ideal video length – all while keeping people at the heart of her strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Video marketing is one of the most effective ways to connect with your audience and influence decision-making.

B2B 80

B2B Video Content Open Source 80

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template

WebInKnow

OCTOBER 31, 2024

I’m a fan of repurposing content - write once and publish in multiple places. You might be reading this on my blog or on my LinkedIn Newsletter or perhaps you clicked a link to get here from X. Creating once and publishing in several ways is quite easy.

Content 62

Content Newsletter Publishing LinkedIn 62

Social Media Today

OCTOBER 27, 2024

Instagram utilizes variable playback quality based on post engagement.

Instagram 203

Instagram Video Engagement 203

Bill Hartzer

OCTOBER 30, 2024

Traackr’s 2025 Influencer Marketing Impact Report sheds light on which platforms Americans love most for product reviews, creator content, and engaging video. The report, based on a survey of 1,000 U.S. Millennials and Gen Z consumers, found YouTube reigning supreme for the second year running—despite TikTok’s previous popularity. This year, TikTok fell two spots, with X (formerly Twitter) sliding from the top five entirely.

Report 78

Report YouTube Trends Content 78

Keyhole.co

OCTOBER 27, 2024

Did you know video marketing is on the rise, with more than 78% of marketers pledging to invest some money into video production? Now, while it can be argued that video content can be used on your website and across all social media platforms, there’s still one that’s well-known for its video distribution capabilities: YouTube. If you’re considering taking the plunge and creating a YouTube channel for your business, this guide can help.

YouTube 52

YouTube Brands Tips How To 52

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re preaching to the choir here, but social media isn’t just for interns anymore. Honestly, was it ever? ) If you want your social channels to drive business performance, you need to do a lot more than just post.

Social Media Management 103

Social Media Management Social Media HootSuite Metrics 103

Social Media Today

OCTOBER 30, 2024

What a surprise, LinkedIn saw 'record engagement' once again in the most recent reporting period.

LinkedIn 195

LinkedIn Engagement Report 195

Buffer Social

OCTOBER 29, 2024

Nothing hurts more than thoughtfully creating an Instagram carousel in Canva or curating a photo dump only to publish and receive…crickets. Don’t worry — your content’s fine. You just need a better engagement strategy. Instagram engagement is more than just a numbers game — it’s about building genuine connections with your audience.

Instagram 130

Instagram Engagement Tips Hashtag 130

Keyhole.co

NOVEMBER 1, 2024

Businesses are always looking for ways to improve their sales and conversion rates. As well as holiday seasons and other seasonal fluctuations, they will often hold impromptu sales, sometimes to reduce overstock (or slow-moving stock), sometimes because they have seen a drop in those all-important sales and conversions. For many organizations, Christmas is their biggest season.

Conversation 52

Conversation Discount Marketing Loyalty 52

Advertiser: Paycor

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

Meeting

Bill Hartzer

NOVEMBER 1, 2024

Yubo has unveiled its latest tool, SafeBlur, a feature aimed at protecting users from inappropriate content in direct messages. SafeBlur, powered by AI, automatically identifies and blocks harmful images and messages, offering a much-needed shield for Yubo’s 80 million Gen Z users worldwide. Yubo, known for its social discovery features popular with young people, has long prioritized safety.

Tools 78

Tools Content Privacy Guidelines 78

Social Media Today

OCTOBER 29, 2024

The latest numbers from Snap show an improving ad business, but stagnant growth in key markets.

Marketing 195

Marketing 195

Social Media Strategies Summit

OCTOBER 30, 2024

Want to cut through the noise with your next campaign? Experiential marketing could be the solution. As the name suggests, experiential marketing is all about creating unique, branded experiences for the customer. Get it right and you’ll enjoy increased brand awareness, word of mouth, and sales. But what does effective experiential marketing actually look like?

Campaign 209

Campaign Engagement Marketing Sample 209

Jon Loomer

OCTOBER 27, 2024

We all know by now that remarketing happens naturally when using Advantage+ Audience or going broad with original audiences. But we underestimate just how much remarketing is happening. Let me explain… Audience Segments We define our engaged audience and existing customers audience segments within Advertising Settings using custom audiences. But you can’t use custom audiences for your Facebook and Instagram followers or engagement with your ads.

Groups 148

Groups Groups Instagram Advertising 148

Advertiser: Paycor

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

Process