Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Reputation 125

Reputation B2B Guidelines Policies 125

Hootsuite

JANUARY 4, 2023

Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. — Hootsuite (@hootsuite) December 8, 2022. Social media marketing activities can include: Content planning and creation. This is the most visible component of social media marketing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Jump to Section.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Oktopost

OCTOBER 24, 2022

This is a great way for each of your employees to share what they appreciate about their colleague, not only fostering a powerful work culture built on lifting up your employees, but you’ll amplify that healthy work culture across your social networks. ? How to measure engagement on an employee spotlight. Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Hootsuite

JULY 4, 2022

Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Get all the must-know TikTok insights for 2022 in one handy infosheet. But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

JULY 6, 2022

We’ve seen an interesting shift in when there’s the most engagement on Facebook in 2022. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Tech social media resources. More tips for content scheduling and social strategies.

Tourism 116

Tourism Facebook Travel Education 116

Sprout Social

APRIL 13, 2022

Instagram has seen incredible growth in the last two years and reached 2 billion monthly users as of early 2022. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Tech social media resources. Start your free Sprout trial.

Instagram 124

Instagram Tourism Travel Education 124

Oktopost

FEBRUARY 19, 2024

Social media can be a tough place to be. So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Social media platforms are constantly evolving, with frequent updates to algorithms and new features. Where Are B2B Marketers Posting Most Often?

B2B 62

B2B Trends Social Media Strategy 62

Oktopost

MARCH 28, 2022

Hootsuite is a social media marketing tool that enables marketers to manage various social media accounts through a single interface. It supports the most popular social networks including Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn. HOOTSUITE ALTERNATIVES 2022. B2B Midsize-Enterprise.

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98

Oktopost

JUNE 13, 2022

For good reason – according to the State of B2B Marketing report we performed in late 2021, we found that nearly half of CMOs said employee advocacy was their best-performing social initiative. We explained what kinds of content work best on each social network, and the core truths that hold true regardless of channel.

Conversation 151

Conversation Education B2B Curation 151

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. As of January 2022, 57.2%

Statistics 141

Statistics LinkedIn Marketing B2B 141

Hootsuite

DECEMBER 1, 2022

But on LinkedIn, business networking is the name of the game. LinkedIn is well known as the social network of choice for B2B marketers. All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. LinkedIn is more about social selling than social commerce.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Quora is, of course, a social question-and-answer website launched in 2010.

Brands 204

Brands NoFollow Marketing How To 204

Keyhole.co

FEBRUARY 13, 2022

Here are the top 25 social media analytics tools in 2022: Keyhole AgoraPulse Oktopost Brandwatch BrandMentions Meltwater Reputology TapInfluence Hootsuite NetBase quintly Rival IQ DashThis Sprout Social Socialbakers Brand24 Mention Followerwonk Iconosquare Audiense Tailwind TweetReach Falcon.io Viralwoot.

Analytics 52

Analytics Social Media Tools Price 52

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. With 436 million monthly active users , Twitter is a comparatively small fry among major social networks. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Oktopost

DECEMBER 23, 2021

Join Jennifer Gutman, Director of Social Strategy at Oktopost as she hosts a solo episode to reveal why building a healthy employee advocacy program is 100% dependent on who you onboard first in your pilot program. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

B2B 118

B2B Apple Authentication Hosting 118

Sprout Social

OCTOBER 4, 2022

Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Diversified LinkedIn video content.

Brands 84

Brands Curation LinkedIn Social Media Management 84

Social Media Strategies Summit

AUGUST 26, 2022

And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. It’s why 97% of businesses had a content marketing strategy in place in 2021.

Loyalty 204

Loyalty Software Publishing SEO 204

Oktopost

JUNE 6, 2022

LinkedIn is one of the most valuable resources in 2022 for people who want to sell online, become thought leaders, and network with like-minded professionals. Potential B2B contacts may already be receiving numerous LinkedIn requests every single week. 10 Great Ways to Improve Your LinkedIn Profile Today.

LinkedIn 145

LinkedIn Skills URL Badge 145

Hootsuite

JUNE 27, 2022

Get all the must-know TikTok insights for 2022 in one handy infosheet. Get all the must-know TikTok insights for 2022 in one handy infosheet. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. On other networks, this works against you. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Oktopost

NOVEMBER 22, 2022

In 2022, as the economy tightened and budgets shrunk, B2B companies looked to their number one salesperson: brand. As classic lead generation tactics failed to produce MQLs, B2B marketers focused on brand for the growth they needed. What we’ve reported: Which social networks B2B marketers use most often.

B2B 147

B2B Social Media Report Trends 147

Oktopost

AUGUST 15, 2022

No one expected Facebook to become the 7th most valuable brand in the world in 2022. In 2006, Twitter joined the social media sphere with an interesting niche: you could only publish micro posts of 140 characters or fewer. billion social media users across the world. Social Media Today.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Hootsuite

DECEMBER 10, 2019

While TikTok is new, its role in the social media landscape is not. Younger users have always flocked to new social networks. B2B: 54% brand-building and 46% sales activations. In the past, social performance marketing has been handled by specialists. They got more than 46,000 user-generated routines in response.

Trends 145

Trends Social Media CPA Sports 145

Buffer Social

AUGUST 23, 2023

What performs well on LinkedIn B2B (business-to-business) brands and career-related industries are finding success on the Microsoft-owned channel. While LinkedIn is the preferred stomping ground for B2B marketers, there’s potential for B2C (business-to-customer) brands to gain traction there too.

Small Business 77

Small Business Activities Platform Social Media 77

Convince & Convert

OCTOBER 7, 2021

Social media platforms are constantly shifting their algorithms to respond to new content types, technology, and audience habits. . What is presented in any benchmark study shouldn’t be taken as gospel, but it does enlighten how to plan for your 2022 social media content strategy. . Quality Over Quantity of Posts Matters Most.

Report 209

Report Social Media API Sports 209

Hootsuite

AUGUST 24, 2023

Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Tailor the copy of your post to the more B2B-focused audience of LinkedIn, rather than a “buy this now” call to action. Share research People want data.

LinkedIn 89

LinkedIn Engagement How To HootSuite 89