Hootsuite

MAY 16, 2022

Bonus: Get the Facebook advertising cheat sheet for 2022. However, don’t think you need to stick to typical work hours if you’re advertising B2B. How much do Facebook ads cost in 2022? Time for our nerd flags to fly—here’s the data for what Facebook ads should cost you in 2022. How does Facebook ad pricing work?

Cost 94

Cost CPC Facebook HootSuite 94

Sprout Social

JULY 6, 2022

In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time. Building your social media marketing strategy for 2022.

Twitter 105

Twitter Tourism Travel Education 105

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. How does influencer marketing work in B2B? You might have already heard about the great potential that influencer marketing has in B2C, but how exactly does it work in B2B? With B2B influencer marketing, things are a little bit different.

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

JANUARY 8, 2022

That’s why we created this B2B social media photo size guide. Have any questions about how to properly size your B2B social media images? Your pictures should not only look good, but also establish a cohesive message that aligns with your brand and marketing strategy. Facebook cover photo size: 820 x 312px.

Social Media 144

Social Media Guidelines B2B Embedding 144

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022. Catch all episodes here. Episode Summary. Stay in the Loop.

Influencer 174

Influencer B2B Marketing Apple 174

Oktopost

JUNE 20, 2023

2022 Employee Advocacy Benchmark Report ) Employee advocacy programs bring a wealth of benefits–expanded reach, enhanced trust, and credibility, thought leadership, the list goes on! She also hosts Oktopost’s B2B social media podcast, Behind the Post. Meet Olivia Olivia Messina is Oktopost’s Social Media and Community Manager.

Strategy 118

Strategy B2B Apple Hosting 118

Oktopost

JULY 4, 2022

According to Salesforce , after August 1st, 2022, you’ll no longer be able to renew Social Studio. You can continue using Social Studio until the end of your contract (if not renewed) or until November 18th, 2022. When looking for a new social media management platform, employee advocacy is a must-have for B2B organizations.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

JANUARY 4, 2022

B2B #sales leaders need to move away from conventional approaches and embrace the realities of today’s digital-first buying climate: [link] @pjharrell @mikepregler_biz @JStevenSilver @JenMBullock_ pic.twitter.com/bitcVaJSoV. The post The social media video statistics marketers need to know for 2022 appeared first on Sprout Social.

Statistics 142

Statistics Social Media Video Marketing 142

Convince & Convert

OCTOBER 8, 2021

We have been tackling this for B2B especially, so take a look at how to locate B2B influences and afford them here. Microsoft, a technology brand, partnered with National Geographic for a unique B2B influencer marketing campaign this year. 2022 Goals: Grow Your DEI Efforts with Influencers.

Influencer 163

Influencer Marketing B2B Authentication 163

The Realtime Report

JANUARY 23, 2023

Tech Predictions for 2023 by Matt Senter , CTO & Co-founder of Lolli 2022 in tech has been a year defined by key economic and industry shifts, namely hot inflation, tech layoffs, and the arrival of crypto winter. High-yield savings accounts, shopping rewards programs, and rebates will be major beneficiaries of the market downturn.

Authentication 91

Authentication Startup Avatar Applications 91

Sprout Social

OCTOBER 25, 2022

— Oklahoma Department of Wildlife Conservation (@OKWildlifeDept) October 13, 2022. — Sprout Social (@SproutSocial) October 4, 2022. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But the approach is similar: first, IBM identified relevant creators.

Influencer 186

Influencer Campaign Marketing B2B 186

Oktopost

APRIL 24, 2023

Sam even shares where she thinks B2B brands are missing the mark today and why as a social media professional, you have to be comfortable saying no. In 2022, she won the Philadelphia Business Journal’s Social Media Star Award for Best B2B Campaign.

B2B 62

B2B Apple How To Social Media Management 62

Oktopost

APRIL 13, 2023

Want to hear more from renowned B2B marketing leaders? A Silicon Valley-based company, Bluescape was named one of Fast Company’s 2022 Next Big Things in Tech Awards. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Project 118

Project Resources Apple Collaboration 118

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

Examples 62

Examples B2B ROI CPA 62

Webbiquity SMM

JANUARY 24, 2023

AR and VR content (photo if Nina provides) In 2022, social media material based on augmented reality and virtual reality started to gain traction, and it appears that this trend will continue this year. The post New Social Media Advertising Strategies for 2023 appeared first on B2B Marketing Blog | Webbiquity. social listening”).

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

MAY 9, 2023

In fact, 75% of social media marketers say that their efforts have been somewhat to very effective in 2022, with almost 90% saying it has improved business exposure. The post Social Media Marketing Goals and How To Achieve Them — Five Tips appeared first on B2B Marketing Blog | Webbiquity.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

NOVEMBER 15, 2022

billion users by the end of 2022. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity. taking new courses and certifications for self-development. TikTok was launched globally just five years ago, in the fall of 2017. It’s now predicted to have 1.8 Agility is vital.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Reputation 125

Reputation B2B Guidelines Policies 125

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. So, where can eager B2B marketers find the best influencers? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Sprout Social

OCTOBER 10, 2023

in 2022 proved the success of two unlikely duos. The “Define Your Load” campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Dove In 2022, Dove expanded its influencer community to help champion the brand’s values of inclusivity and body confidence. Their brand collaboration with e.l.f

Examples 126

Examples Influencer Campaign Marketing 126

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? One common mistake with B2B referral programs is failing to offer sufficient support.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Consumers have more choices than ever in 2022. In 2022, most marketers are already aware of the concepts of competitive analysis and social listening.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

FEBRUARY 8, 2023

pic.twitter.com/u4DXzbuoYw — Freightliner Trucks (@freightliner) December 29, 2022 The takeaway Make it visual. There’s endless B2B marketing potential for manufacturers on social. You might think these messages are best suited for consumer companies or flashier B2B enterprises. You might as well give them one.

Industry 86

Industry Social Media B2B Resources 86

Oktopost

APRIL 21, 2022

In 2022, consumers are used to receiving more ads than they have time to read. Still, it’s impossible for almost any brand to avoid receiving negative social media comments in 2022. Among other benefits, social listening tools are a vital resource for effective content development in 2022. Want more info on social listening? .

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

NOVEMBER 17, 2022

In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. In early October 2022, Krystal announced the release of their new Side Chik chicken slider. Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11.

Types 118

Types Instagram Brands Collaboration 118

Later

APRIL 7, 2021

Influencer marketing is on track to become a $15 billion dollar industry by 2022 – and yet there are still myths about working with influencers. In fact, the influencer marketing industry is expected to hit $15B by 2022. Influencer Marketing Doesn’t Work for B2B Brands. Myth #5: Influencer Marketing Doesn’t Work for B2B Brands.

Influencer 80

Influencer B2B Instagram Price 80

Sprout Social

JANUARY 23, 2023

Understand your audience Your priorities have changed because of the economic headwinds of 2022 and your customers are no different. Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets. Focused efforts are the winning strategy for 2023.

List 126

List Marketing Team B2B 126

The Realtime Report

SEPTEMBER 13, 2022

dollars in 2022. So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. trillion U.S. markets.

Retail 91

Retail Video Microsoft Loyalty 91

BeingOptimist

JANUARY 17, 2022

B2B (business-to-business) companies use the strategy to achieve various goals, such as broadening their audience. Top 10 Social Media Apps For Marketing Which Can Be valuable for your business in 2022. Top 10 Marketing Strategies on Instagram for a Small Business in 2022. How to do email marketing using MailChimp.

Syndication 52

Syndication Strategy Content How To 52

Ignite Social Media

MAY 27, 2021

Google is phasing those out on Chrome browsers by 2022 (that’s next year btw) leaving advertisers that rely on cookies to find another solution. So, the trend isn’t only on the B2B side of things. What Privacy Updates Mean for Social Media Marketers. Relationship Building on Social.

Privacy 155

Privacy Social Media Apple Advertising 155

Hootsuite

JANUARY 4, 2023

— Hootsuite (@hootsuite) December 8, 2022. Source: Hootsuite’s Global State of Digital 2022 Report (October Update). Source: Hootsuite’s Global State of Digital 2022 Report (October Update). It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. TikTok’s ad reach grew 14.6%

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Ignite Social Media

JULY 27, 2020

In 2018, LinkedIn ad revenue totaled $1.16B and that number is expected to double by 2022. Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. By 2024, the US alone will have nearly 71M LinkedIn users or just over a quarter of the population. Ad revenue continues to grow.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. And your CRM platform should be a top priority. Provide better customer care.

Team 110

Team B2B Platform Analytics 110

Oktopost

MARCH 5, 2023

Your certificate will now be showcased on your LinkedIn profile.

LinkedIn 62

LinkedIn How To B2B URL 62

Sprout Social

AUGUST 24, 2022

Amelia (right) graduated last week with a Bachelor of Environmental… Posted by The University of Newcastle, Australia on Wednesday, July 20, 2022. — Sprout Social (@SproutSocial) August 1, 2022. — ClickThrough (@clickthrough) July 6, 2022. Two generations, two graduations, one gown. pic.twitter.com/ouftKGhqJS.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. In fact, 61% of B2B companies are making social media a top investment priority this year. Best B2B Employee Advocacy Program. Best B2B Social Media Agency.

B2B 118

B2B Social Media Energy Team 118