Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. — Patagonia (@patagonia) December 13, 2022. — Nike (@Nike) October 28, 2022. — Orangetheory Fitness (@orangetheory) November 16, 2022.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Sentiment shows how people feel about your business.

Report 52

Report Social Media Metrics How To 52

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy. Valuable insights they make look at include: Customer sentiment.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. airbnb the @barbie dreamhouse is back on airbnb. but this time—ken’s hosting. booking opens on july 17 at 10am PT.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. Cast a wider net. React in real time.

Social Media 115

Social Media Sentiment Survey Marketing 115

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

Marketing 102

Marketing Authentication Template Templates 102

Oktopost

JULY 4, 2022

According to Salesforce , after August 1st, 2022, you’ll no longer be able to renew Social Studio. You can continue using Social Studio until the end of your contract (if not renewed) or until November 18th, 2022. Note: Be sure to look for a social media platform that includes sentiment analysis.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. — Jon-Stephen Stansel (@jsstansel) September 19, 2022. In 2022, BeReal captivated consumers and mystified marketers.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Brand sentiment. Impressions and video views. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. Make space to experiment As Cheyanne puts it, experimentation was the theme of Figo’s 2022 video strategy.

Social Media 110

Social Media Insurance ROI Meme 110

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. billion in ad revenue in 2022. With over 335.7

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

JANUARY 19, 2022

Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. Product positioning identifies where in the market your product fits and what makes it unique by answering questions like: What are its features/what does it do?

Products 135

Products Social Media FAQ Sentiment 135

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. — Chewy (@Chewy) November 28, 2022. — Sprout Social (@SproutSocial) October 18, 2022.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Brand marketing is a highly competitive arena. — Sprout Social (@SproutSocial) May 12, 2022. Email marketing campaigns. Sentiment data.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Profiles tab: View metrics at the individual profile level.

Review 127

Review Brands How To Analysis 127

Sprout Social

MAY 11, 2023

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. YouTube: In 2022, YouTube received content-level brand safety accreditation from the Media Rating Council for the second year in a row. Track branded hashtags and related keywords.

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

FEBRUARY 6, 2023

Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Features 100

Features Social Media Curation Geotagging 100

Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend.

Survey 92

Survey Brands Sentiment Template 92

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. Are you looking to keep a pulse on sentiment and brand health? Users on average spend 23.5

Tourism 108

Tourism Travel Education Engagement 108

Sprout Social

SEPTEMBER 6, 2022

That’s where YouTube analytics comes in. There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance. YouTube Analytics. YouTube Analytics.

Analytics 113

Analytics YouTube Tools Comparison 113

Keyhole.co

JULY 31, 2023

Nike maintains a dedicated Twitter account solely for customer support which helps them to keep their marketing messages separate from their support interactions. Monitor your audience sentiment using Keyhole Brand #5: Amazon Amazon always continues to improve its offerings to enhance customer experience.

Examples 52

Examples Social Media Brands Issues 52

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts. Social media analytics tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter tools for analytics. Twitter Analytics Dashboard. Hootsuite Analytics. SocialBearing.

Directory 145

Directory Tools HootSuite Twitter 145

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices. chipotle Get it early on @roblox.

Video 112

Video HootSuite How To UGC 112

Buffer Social

AUGUST 29, 2022

In this post, I’m going to cover all the ways you can use Buffer to grow your audience on social media and beyond in 2022; every feature, every integration, and all the hidden gems. Love you 🧡 — Blessing Mukosha | BIG MONEY B (@blessingmukosha) July 8, 2022. Which channels does Buffer support in 2022?

Features 84

Features Sentiment Analytics Statistics 84

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. The right tool should give you the insights you need to reach your marketing goals. Viralwoot.

Analytics 52

Analytics Social Media Tools Price 52

Hootsuite

JUNE 29, 2023

For instance: Patagonia is beloved for its commitment to the environment (it even landed at #3 on the 2022 Axios-Harris poll of the most reputable brands in America). No wonder internationally beloved toy company Lego reported a 17% growth in 2022. You don’t necessarily have to sit back and accept public sentiment.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

NOVEMBER 28, 2023

Finding ways to drive traffic through social media has always been an uphill battle for marketers. Better engagement can lead to new followers, better reach, improved brand sentiment, and better chances of going viral. These formats have evolved in the last few years and will continue to change, keeping content marketers on their toes.

Content 97

Content HootSuite Sentiment Metrics 97

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Additionally, Hootsuite is primarily marketed to small businesses but its pricing is quite prohibitive.

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98

Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. And given how much of 2022 is still up in the air, marketers can quickly stand up giveaways in case their original social plans go awry.

Campaign 136

Campaign Social Media Collaboration Apple 136

Sprout Social

NOVEMBER 14, 2022

Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns. What is data-driven marketing? That’s what social listening offers. Protect your brand.

Data 103

Data Strategy Marketing Sentiment 103

Sprout Social

MAY 10, 2023

Review management vs. reputation management Top review management software in the market How to find the best review management software Choose a review management software designed for top platforms Why do companies need review management software? Use these insights to influence other marketing efforts and areas of your business.

Software 98

Software Review Reputation How To 98