Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach.

Engagement 145

Engagement Facebook HootSuite Groups 145

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. However, after having reported 11 quarters of consecutive user growth, Pinterest began to experience a decline, losing 24 million users in Q2 2021.

Strategy 195

Strategy Marketing Automotive Campaign 195

Sprout Social

AUGUST 3, 2021

— Laura Lexx (@lauralexx) July 27, 2021. Using Sprout Social’s Advanced Listening , we analyzed over 4.4 million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. Bring fans behind the scenes.

Brands 130

Brands Sports Compete Apparel 130

Hootsuite

SEPTEMBER 13, 2021

Will figuring out a perfect posting schedule help with your engagement rates? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Based on our research and experiments , the best times to post on TikTok for maximum engagement are: Tuesday: 7 AM.

Patterns 138

Patterns Analysis Analytics Overview 138

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 142

Social Media Metrics Data Team 142

Hootsuite

MARCH 3, 2022

With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. What does TikTok engagement mean?

Engagement 100

Engagement Tips Metrics Remix 100

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Is Twitter Facing Challenges As A Social Network? Unfortunately, this can drive people away from using it as a social media platform. Is Twitter Still A Good Marketing Platform?

Twitter 230

Twitter Strategy Hashtag Marketing 230

Likeable

OCTOBER 19, 2021

So, here are three easy ways you can succeed with organic social—even in 2021. Engage with your followers. According to a Sprout Social survey, customers who feel connected to brands are more likely to: Buy from the brand over a competitor (76%). And there are a number of reasons why your brand might want to (or have to!)

Organization 103

Organization How To Discount Influencer 103

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Social Media Prediction #1: Video Content Will Reign Supreme . We bet you are! The Explore page.

Social Media 120

Social Media Strategy Meme Instagram 120

Hootsuite

APRIL 29, 2021

In the 10 years since its launch, Line has become the leading social platform in the country, with roughly 68% of the population on the app. Apart from YouTube, no other social network has been able to rival Line’s hold on the Japanese market. Line is a Japanese social media app. What is the Line app? Source: Line.

Brands 120

Brands HootSuite Yahoo Survey 120

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

Questions 142

Questions Social Media Strategy Survey 142

Social Media Strategies Summit

AUGUST 31, 2021

As well as allowing the sender to strike up a genuine conversation and engage their audience, peer-to-peer texting enables them to reach people who other digital channels may miss. Check out five examples of how you can use it to drive citizen engagement. Attracting & Engaging Volunteers. Conclusion.

Engagement 178

Engagement Study SMS Transportation 178

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Social media optimization (SMO) is an entirely different ballgame. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness).

Social Media 130

Social Media Engagement Strategy Hashtag 130

Hootsuite

JANUARY 6, 2022

Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. One likely explanation?

Engagement 132

Engagement Instagram HootSuite Meme 132

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. Social media is conversational by nature.

Engagement 134

Engagement Brands Review Influencer 134

Ignite Social Media

OCTOBER 2, 2023

What is Gen Z’s Favorite Social Media Platform? Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. How Much Does Each Generation Use Social Networks? million users.

Data 154

Data Facebook Reddit Social Networking 154

Hootsuite

MARCH 29, 2021

We’re not talking about broems or posts that bait engagement. The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. Hypothesis: LinkedIn posts without links will get more engagement and reach. Time frame: January 22–March 22, 2021. You’ve seen them.

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

Hootsuite

DECEMBER 10, 2020

Social media integration gives your audience more ways to engage and interact with your brand. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today. Why is social media integration important? Nextend Social Login.

Social Media 145

Social Media Strategy HootSuite Sentiment 145

Oktopost

NOVEMBER 18, 2020

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. New Salesforce data has revealed the top sales challenges for 2021. However, not all leads marketing hands over should have been handed over. It’s time to face it!

Engagement 92

Engagement Social Media B2B Team 92

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. First, let’s check out how Pinterest stacks up against other social media platforms. Marketers can reach a potential audience of 225.7

Social Media 102

Social Media Marketing HootSuite Reddit 102

SocMed Sean

FEBRUARY 24, 2022

Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. The answer is absolutely yes!

Facebook 130

Facebook Strategy Marketing Travel 130

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Social Media Prediction #1: Video Content Will Reign Supreme . We bet you are! The Explore page.

Social Media 64

Social Media Strategy Meme Instagram 64

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. billion in revenue in 2021. Phase 1: Plan your TikTok marketing campaign.

Examples 140

Examples Campaign Tips UGC 140

Hootsuite

APRIL 7, 2022

If you’re not already keeping an eye on the platforms below, it’s worth checking them out to see how social media is changing in 2022. New social media apps and platforms marketers should watch in 2022. In 2021, only 9% of marketers were using TikTok to promote their business. Source: Statista.

Platform 142

Platform Social Media Reddit Hosting 142

Hootsuite

JULY 29, 2021

It means you have infinite sources to find exactly what you need to build engagement. Once you’ve found the perfect image, use Hootsuite to easily upload, schedule, and promote them across multiple social networks. Easily manage all your social media in one place and save time with Hootsuite. But that’s good! Get Started.

Public Domain 145

Public Domain Creative Commons Flickr HootSuite 145

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why.

Marketing 103

Marketing Reddit Advertising Analysis 103

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started?

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Keyhole.co

NOVEMBER 4, 2020

In fact, customers are significantly more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience. But social media is a data beast! Looking for a specific tool?

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

OCTOBER 5, 2021

As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. peace1) September 29, 2021. Thanks to social media and the internet, consumers are empowered to do their own research to verify that companies aren’t just talking the talk. — peace1 ??????

Brands 107

Brands Marketing Apparel Issues 107

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Social Media Prediction #1: Video Content Will Reign Supreme . We bet you are! The Explore page.

Social Media 52

Social Media Strategy Meme Instagram 52

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . billion users.

B2B 152

B2B LinkedIn Facebook Statistics 152

Oktopost

DECEMBER 13, 2020

However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process. Sales needs marketing and vice versa. Establishes Internal Communication.

Engagement 87

Engagement Social Media B2B Team 87

Hootsuite

APRIL 11, 2022

As of 2021, TikTok had 78.7 We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. TikTok tools for engagement. Paid TikTok auto tools for engagement. Brandwatch.

Tools 111

Tools HootSuite Marketing Analytics 111

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Social Media Contests. Does Verification Still Matter? . Alternative Ways to Build Trust with Followers.

Social Media 98

Social Media UGC Reddit YouTube 98

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 140

Data Social Media Sentiment Team 140

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78