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Why Your Brand Needs a Social Listening Strategy in 2021

Likeable

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. Brands (and people!) What Is Social Listening?

Strategy 106
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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. Aaron Levie (@levie) October 10, 2021.

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How a Candle Company Uses Social Media to Drive a Better Customer Experience

Buffer Social

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Tell us more about you!

Company 89
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. LinkedIn may have a higher concentration of users who will engage with B2B marketing content. self admittedly, LinkedIn generally offers less engagement for unknown brands. They’re ready to talk shop.

B2B 150
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

About 62% of consumers agree brands and companies that don’t have a strong social media presence won’t succeed in the long run. Along with using social media to discover new products, 80% of consumers expect companies with a social media presence to interact with their customers in meaningful ways. What is brand marketing?

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How social media consistency drives business results

Sprout Social

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. She says Figo often matches or surpasses its competitors’ views, engagements and share of voice. Here are the four leading reasons why social media consistency matters.

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Risk mitigation goes beyond monitoring comments and engagements on the corporate page.