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Introducing the Sprout Social Index™ 2021: UK & Ireland Edition

Sprout Social

While marketers consider trends, pop culture and memes as important, each of these categories is ranked significantly lower in importance by consumers. Check out the Sprout Social Index™ 2021: UK & Ireland Edition. The post Introducing the Sprout Social Index™ 2021: UK & Ireland Edition appeared first on Sprout Social.

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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

The Discover Nebraska series features native Instagram videos that use a combination of clean, striking design, engaging imagery, and attractive graphics to showcase the best that the state has to offer. Or at least, it did in 2016, according to research from Engagement Labs. Image source. Baylor University. The lesson here?

Education 264
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Experiment: Can Post Timing Improve Your Instagram Engagement?

Hootsuite

Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). As COVID restrictions loosened in fall 2021, people started using social media in different ways. It’s a simple way to potentially improve engagement, but a powerful one. One likely explanation? And if that fails? Let’s goooo!

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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands. — Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. million US users.

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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

The benefits of social media optimization are three-fold: Increase the visibility and reach of your content, resulting in greater engagement (clicks, traffic and so on). Assuming that this is someones’ first encounter with your business, consistency counts for the sake of keeping customers engaged and not potentially confusing them.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

3 social-first fashion trends that made waves in 2021. Using Sprout Social’s Advanced Listening tool, we analyzed 336 Tweets from July 1, 2021, to September 21, 2021, that referenced Twilight and key terms like “style” or “fashion.” — Glamour (@glamourmag) April 1, 2021. Follow the memes. — Cailey ????

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Why Your Brand Needs a Social Listening Strategy in 2021

Likeable

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. Brands (and people!) What Is Social Listening?

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