agora pulse

JANUARY 30, 2021

What top tips do you need to know to level up your social media strategy in 2021? So, if you need help creating a strategy so your brand can thrive and succeed in 2021, read on. You can also see the Social Pulse Weekly episode in its entirety to hear all the social media tips for 2021: 1. Use live video for community building.

Social Media 132

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Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. billion in revenue in 2021. TikTok generated around $4.6

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Examples Campaign Tips UGC 142

Likeable

JUNE 29, 2021

With the pandemic in a much better place than it was at this time last year, the 2021 celebrations—both online and offline—certainly had a more lighthearted vibe. . For example, Rapunzel ’s super long hair is armpit hair, and she’s not waiting for a prince “because she’s hella gay.” And just like that, Pride Month is already over!

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agora pulse

FEBRUARY 25, 2021

Building a social media community? If you’re looking for ways to create a thriving online community, check out the following tips. We recently interviewed the co-owners and co-founders of Simply Social Media , Amy Tischler and Caitlin Jenkins, to ask them about building online communities. Create hassle-free entry points.

Communities 113

Communities Social Media Tips Energy 113

Buffer Social

NOVEMBER 13, 2023

To help you stand out from the crowd, here’s some guidance — complete with tried-and-tested examples. uwamktg6 pic.twitter.com/ykwwVBX3XR — Charlotte Gibbs (@Charlottemg2000) March 22, 2021 Lush has also used Black Friday to show off their brand values, albeit slightly differently. billion in the U.S.

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Examples Campaign Discount Marketing 92

Ignite Social Media

JANUARY 12, 2021

Nearly 20 years ago the management of corporate social responsibility was mostly placed within HR, diversity teams, or community relations teams. Now marketing teams have joined HR, community relations, and diversity teams in the responsibility of reacting to and communicating a brand’s position on this very touchy subject.

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Hootsuite

SEPTEMBER 24, 2022

This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have yet to be discovered. The National Day for Truth and Reconciliation was declared by the Canadian government in 2021, after the graves were found at Indian Residential Schools.

Communities 99

Communities Brands Instagram HootSuite 99

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. 2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. Revel Nail is an excellent example of a company seeing success with micro-influencers.

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Influencer Marketing Discount Retail 75

Pixlee

JULY 21, 2021

Check out this example from Old Navy. A prime example of interactive content is hosting a social media contest. People like to be celebrated and called out, especially by brand accounts with big communities. Over 80% of marketers say interactive content helps grab the attention of their audience.

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Engagement UGC Content Insurance 98

Sprout Social

JUNE 22, 2021

— Sprout Social (@SproutSocial) June 8, 2021. To help home renovators, for example, Ikea partnered with Pinterest to create an interactive quiz that gave shoppers a custom board with product recommendations and inspiration. — Pinterest Business (@pinterestbiz) May 20, 2021. — Tumblr (@tumblr) May 3, 2021.

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Platform Social Media Tumblr Reddit 118

Later

AUGUST 24, 2021

For example, when a user likes, comments, or reacts to one of your posts, your content could then show up on their followers’ news feed days, weeks, or even months later. For example, are there certain days of the week where you’re seeing major spikes in traffic? If so, is there an obvious time zone overlap?

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LinkedIn Analytics Publishing Notification 99

Sprout Social

NOVEMBER 17, 2021

Interacting with your audience in real-time: Livestreaming lets you engage with the online community in real-time. For example, you can conduct a quick Q&A session or share your thoughts on a specific topic. Below is a great example of a livestream description from GoPro that checks all the boxes. Start livestreaming.

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YouTube Privacy Mobile Video 131

Hootsuite

AUGUST 5, 2021

A conversion on a hot tub, for example, is worth more than a conversion on a lipstick. As of 2021, Instagram influencers generally make 5-30% commission in affiliate marketing contracts, with bigger influencers starting in the 8-12% range. But you could start by asking for 3% to 10% of each sale. Types of Instagram influencers. (Or,

Price 145

Price Influencer Instagram How To 145

Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. Using social data to prepare your pitch. Showing how your idea supports business goals.

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Campaign Social Media Marketing Metrics 124

Likeable

MARCH 31, 2021

Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. Our community management team reached out to her asking if she’d let Edible Arrangements reshare the photo. The post Why Your Brand Needs a Social Listening Strategy in 2021 first appeared on Likeable.

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Strategy Brands Influencer Analysis 106

Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. Here’s everything you need to know about Facebook Stories in 2021: . For example, you can use name stickers to highlight other accounts or poll stickers to gather feedback from your audience about your products.

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Facebook Instagram Feed Feedly 95

Later

DECEMBER 4, 2020

From monetization options for creators, to shoppable videos, we’re sharing our top 10 predictions for 2021! Instagram Reels Predictions: What Can We Expect in 2021? . Then if Instagram does roll out monetization features in 2021, you’ll already have built up an engaged audience. So what does the future hold for Instagram Reels?

Instagram 88

Instagram How To Feed Feedly 88

Pixlee

MARCH 31, 2021

Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation. A user with no profile picture or very few followers can be a sign of a fake account , for example. . The post Dos and Don’ts of UGC Curation 2021 appeared first on The Pixlee Blog.

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UGC Curation Posterous Hashtag 88

Pixlee

MAY 3, 2021

Reddit does not verify who the owner of an account is as that would contradict the site’s premise of anonymity, though some users may offer some information to indicate that they’re who they claim to be (for example, in the cases of AMAs, people will often post a selfie indicating that they’re doing a Reddit AMA).

Social Media 98

Social Media UGC Reddit YouTube 98

Ignite Social Media

FEBRUARY 9, 2022

The 2021 Cloudflare report had TikTok shoot up from 7th place in 2020 to 1st place at the end of 2021, dethroning Google and becoming the number one most popular domain. In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally. Barbie for Generation Z and Millennials Who Are Still Obsessed.

Brands 120

Brands UGC Authentication Comparison 120

Social Media Strategies Summit

NOVEMBER 30, 2022

Francis Bourgeois is a great example. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. So far, our examples have focused on brands creating their own stories. million followers on Instagram and 2.7 Image source.

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Campaign Brands Influencer Collaboration 304

Sprout Social

AUGUST 26, 2021

Below, we’ll break down all seven social media market research examples and how to find this information on your brand’s social channels. — Greg Baroth (@gbaroth) July 12, 2021. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. BrittneeCoomer) August 3, 2021.

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Research Social Media Airlines Marketing 144

Sprout Social

MARCH 17, 2021

The Sacramento Kings, for example, have turned this tactic into a regular Friday ritual where fans can get a follow back from their favorite team only after they Retweet and Like a Tweet. ?? ???????????? ???????????? ???????????? ??. — Sacramento Kings (@SacramentoKings) February 26, 2021. Killimaze) March 8, 2021.

Social Media 134

Social Media Strategy Upcoming Engagement 134

Pixlee

FEBRUARY 3, 2021

In an era where digital marketing only continues to grow, sharing how your community interacts with your products is a powerful word-of-mouth marketing tactic. Can you find examples of other successful Instagram contests from competitors in your niche? For example, do you want your video content to be humorous?

Instagram 98

Instagram Tips Discount UGC 98

Pixlee

DECEMBER 1, 2020

Retailers, however, may be forgiven for not immediately seeing meaningful value in hiring influencers, especially since driving traffic to your stores and increasing in-store purchases with influencers is not as easily linked to sales revenue, for example, as it is to visual merchandising. . Converting Digital to In-Person.

Retail 60

Retail Influencer Marketing Authentication 60

Sprout Social

JANUARY 12, 2022

How to build a word of mouth marketing strategy: 8 tactics and examples. Common examples include product recommendations, reviews and customer photos. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. What is word of mouth marketing, anyway?

Conversation 136

Conversation Review Marketing How To 136

Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. Here’s everything you need to know about Facebook Stories in 2021: . For example, you can use name stickers to highlight other accounts or poll stickers to gather feedback from your audience about your products.

Facebook 52

Facebook Instagram Feed Feedly 52

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. But there are also plenty of good examples of CEOs using social media. Danielle Morrill (@DanielleMorrill) October 12, 2021. Aaron Levie (@levie) October 10, 2021. Whitney Wolfe Herd (@WhitWolfeHerd) April 27, 2021. Only 12% disagree. Profiles: LinkedIn.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Pixlee

JUNE 28, 2021

The SEO community actively discusses page experience and Core Web Vitals even in the absence of new core updates. That’s why the described algorithm will be implemented in 2021 step-by-step. For example, navigating via the search bar menu, clicking on a link, or using the subscription field. Defining Core Web Vitals.

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SEO Widget Metrics Mobile 53

Hootsuite

AUGUST 19, 2021

Community management (engaging with followers, answering DMs and comments). — WorkInSocialTheySaid (@WorkInSociaI) July 18, 2021. — Wendy's (@Wendys) February 23, 2021. Community management. How to become a freelance social media manager in 2021. Creating and managing content calendars. Copywriting.

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Social Media Management Social Media How To Template 136

Sprout Social

AUGUST 17, 2021

We were able to find a clear winner after using Sprout Social’s Advanced Listening to analyze 440 Tweets from June 27, 2021, to August 1, 2021. — Adweek (@Adweek) July 11, 2021. For example, Dogecoin’s popularity was initially spurred on by a post in r/SatoshiStreetBets (a crypto-focused offshoot of r/WallStreetBets). .

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Questions Sentiment Meme Trends 118

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. The Arab Spring is one of the earliest examples of social media facilitating real-world protests.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 So, however small your niche, there’s likely a community on Twitch ready to be marketed to. For example, if you’re looking to promote a new caffeine drink, working with a video game streamer makes perfect sense. Branded channels allow you to create a sense of community and FOMO.

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

OCTOBER 5, 2022

In particular, August 2022 saw a 66.23% increase in engagement volume from August 2021. Brands can use Halloween tags to tap into conversations their community is having on social. Here are some unique, hair-raising Halloween hashtag campaign examples that will leave you entranced. TrickorTreat. CodeOrange. 31NightsofHalloween.

Hashtag 114

Hashtag Meme Film Education 114

Social Media Strategies Summit

APRIL 8, 2021

You can create and edit short (30-second) videos, adding music and effects, then share them with your followers and the wider Instagram community (provided you’ve got a public account). Here are three practical examples of how to use Reels on Instagram: 1. Example: Red Bull. Example: Balmain. Example: Louis Vuitton.

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Instagram Brands Real Estate Remix 233

Sprout Social

APRIL 18, 2022

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Examples of vertical social networks. This hyper-local social networking service is designed to connect communities so people can build real-world connections with neighbors and local businesses.

Social Media 103

Social Media Film Exercises Social Networking 103

Sprout Social

MARCH 14, 2022

For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities.

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